Hoxton Williamsburg

Inside Look: The First U.S. Hoxton Hotel in Williamsburg, Brooklyn

Looking for the coolest spot in Brooklyn? With last year's opening of The Williamsburg Hotel, plus the previous year's debut of the William Vale, it's become clear that Williamsburg is dominating the scene—so we weren't too surprised to hear about another trendy hotel line opening its doors in the 'hood last month. To experience it for ourselves, we checked into the brand new Hoxton, Williamsburg, a playful space that brings out the best in the neighborhood.

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When you walk into a Hoxton hotel, you know it’s a Hoxton. The giveaways? The lounge-worthy lobbies, modern-yet-cozy designs, and total affection for and attention to the neighborhoods they’re built in. That’s why the brand new Williamsburg location—the first outpost in the U.S.—had a cult following before it even opened its doors last month. Eager to see if the spot would live up to the hype, I checked in for a night.

Located on Wythe Avenue in Brooklyn (already home to The Williamsburg Hotel, Wythe Hotel, and the William Vale) on the site of a former Rosenwach factory, the brick and gray corrugated metal tower is structural and cool but decidedly un-flashy.  

The most striking part of The Hoxton, Williamsburg? The lobby. Done up in understated neutrals and hints of light pink, plush seating arrangements are artfully scattered about, angled around marble and wooden accent tables and furnishings. Hanging chandeliers are toned down by no-frills lamps and house plants. The space also includes the Best of Brooklyn, the Hoxton’s first foray into retail—a shop of limited-edition items like candles and stationery from Brooklyn creators that you can browse and purchase right in the lobby.

RELATED: Steal the Style: The Hoxton, Amsterdam

The unfussy-yet-gorgeous aesthetic continues upstairs into the guestrooms, where bespoke printed bed linens from Brooklyn label Dusen Dusen center the design, alongside wooden and brass details. Both room sizes, Cosy and Roomy, come with King beds, desks, and relatively spacious bathrooms. Plus, some rooms (at a slightly higher price point) are complete with major views of either Brooklyn or the Manhattan skyline.

While the huge, stunning windows and sights are definitely mesmerizing, the true appeal of the Hoxton rooms comes down to the details—think shelves of local ceramics, a little breakfast bag to place outside your door for a complimentary morning snack, and a curated stack of unique books in each room. A part of the “Hox Friends” initiative to connect guests to locals, the reads are handpicked by Brooklyn artists and influencers—my bookshelf included Tina Fey’s Bossypants, a cocktail recipe book, and a happiness journal for each guest to leave their mark.

Hoxton Williamsburg

While I’d fully recommend a stay here, you don’t have to check in to benefit from the Hoxton experience. The Hox Gallery is home to revolving art exhibitions; from October until the New Year, you can see the space decorated with works from renowned Brooklyn-based illustrator Richard Haines. October’s lineup of open-to-the-public events also includes a cookbook crafting cocktail sesh with New York Times food columnist Melissa Clark (a born-and-raised Brooklynite), plus an elevated Halloween pumpkin painting workshop guided by local textile design guru Lillian Farag.

Then there are the restaurants. If you can’t stay the night, at least stay the evening for dinner at Klein’s for Americana-inspired classics (you can’t go wrong with the Crusty Bread small plates or the iconic Klein’s Burger). During summertime, pop in the Backyard, the seasonal outdoor space with a no-utensils menu of messy sandwiches and chips and dips, served on the terrace alongside ping pong tables and sun loungers. For drinks with one of the best views of the city, head up the stunning rooftop restaurant, Summerly, a rosy-colored outdoor space with a yummy cocktail menu and summery foods like lobster rolls and corn fritters (trust me, the sights of both Brooklyn and the Manhattan skyline are unparalleled).

And if you don’t have plans to come to New York anytime soon? The Hoxton might just be coming to you. Three more U.S. openings are due in the next 12 months, including in Portland, Downtown LA, and Chicago. If they’re anything like this location, they have our full endorsement, too.

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