News brand advertising Design energy
News

Amsterdam’s Coolest New Digs

Amsterdam has its eyes on you, millennials, but rest assured it's not in an Orwellian Big Brother way. CityHub, a new hostel/hotel hybrid has used its intel for good, bringing tech-savvy travelers a new way to stay.

Tapping into the enviable social scene of our favorite hostels, and the coveted privacy and perks of hotels, Amsterdam’s just-opened CityHub is our dream boutique concept come to life.

First, there’s the location – an industrial warehouse next to De Hallen, a media/culture/fashion/food/craft hall, in the trendy Oud West district. Then there’s the tricked out interior – 50 streamlined, tetris-shaped "hubs" (a hearty step up from the Japanese capsule design) which come with all the amenities a plugged-in traveler could want: 24-hour self service check-in, free WiFi (not just in-cabin or in-hotel, but around the city), comfy double beds, Bluetooth music streaming, app-controlled lighting and RFID bracelets for settling up your after hours drinks at the onsite bar.

CityHub’s ethos is just as on-point as the design: the brand is all about helping visitors discover the real Amsterdam, not just the touristy bits. Step one in this plan is its app. The very same doodad that controls your hub’s mood lighting, jam sessions and alarm clock is also your go-to interactive travel guide with info on events and activities and a chat room for connecting with other travelers. Taking it a step further, the super knowledgable staff, known as CityHosts, are at the ready to advise you on the hottest art exhibits, museums, bars/clubs, and whatever else you desire.

With plans to expand in other European cities (our insiders say Berlin and London are next…) CityHub is the next wave of hospitality innovation.

RELATED: 2016 Tech That Will Change the Way You Travel