This Sneaker Is Helping Save the Amazon Rainforest
Allbirds and JUST water are joining forces to support the Amazon, one pair of comfy-cute shoes at a time.
As the devastating wildfires in the Amazon rainforest rage on, people everywhere are looking for ways to help relieve the destruction. One unlikely method: shoe shopping.
Allbirds, our favorite comfy sneaker brand, has teamed up with JUST, a sustainably-sourced water company co-founded by Will and Jaden Smith, to give back to the environment. This week, the two brands launched a limited-edition shoe collaboration, consisting of new white-and-cyan colored Tree Runners and Tree Toppers (available in men’s and women’s sizes), with a goal of raising awareness—and funds—for the forest. One hundred percent of the proceeds will benefit Leonardo DiCaprio’s Amazon Forest Fund, which supports local partners and the indigenous communities in the Amazon.
The collaboration is a natural fit for both companies—Allbirds and JUST are each centered on principles of environmental sustainability. Just consider what their products are made of: Allbirds’ Tree shoes use a mesh fabric that comes from responsibly-grown eucalyptus pulp, while shoelaces are created from recycled old plastic water bottles. Compared to traditional materials, Allbirds products use 95% less water, cutting their carbon footprint in half. As for JUST, 100% spring water is bottled in 100% recyclable packing that’s made from paper, plant-based plastic, and sugarcane.
The new shoe collection takes Allbirds’ signature Runner style and high-top Topper style and adds a few twists. You’ll notice the bright cyan color immediately—a nod to JUST’s original packaging—that coats soles on the Toppers and laces on the Runners; both styles feature a single cyan eyelet. Lest that not be enough color for you, the shoes also come with a 3-pack of bright laces, inspired by JUST’s flavored water infusions. Like all of Allbirds’ Tree shoes, they’re light and breezy with a cooling effect and cloud-like cushioning.
Of the partnership, Will Smith said in a statement, “There is only one Mother Earth, and it’s on us to protect her… Collaborating with businesses who are creating innovative, sustainable solutions are the key to our future, and it’s important that we support those brands who give back more than they take.”
Shop the Allbirds x JUST Tree Runners and Tree Toppers here.
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