Excellent 2395 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The details that pay tribute to the building's turn-of-the-century industrial roots
  • A lively rooftop bar with some of the best views of downtown La Crosse
  • Handmade chocolate treats at check-in and a 24-hour sweets shop
  • Luxurious bathrooms with rainfall showers and C.O. Bigelow toiletries

What To Know

  • Free WiFi
  • There are two spaces designed for meetings and events
  • The immediate surroundings of the hotel are a bit blah, but downton’s prettiest streets are within walking distance


  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Handsomely renovated factory with original details, a coffee shop, and a confectionery boutique

The Lowdown

As its French name implies, The Charmant is indeed charming. The 67-room, redbrick addition to downtown La Crosse occupies a former chocolate factory built in 1898. Now fully renovated, the five-story building displays original details like maple hardwood flooring, wooden beams, and weathered bricks, matched with industrial-chic contemporary furnishings in neutral tones (auburn leather sofas; light fixtures with edison bulbs). Some of the 67 elegant rooms, all with lofted ceilings and large iron-framed windows, have views of the Mississippi River. Dining options are varied, including the Restaurant, which turns out French-inspired dishes from an open kitchen, and the Lobby Bar & Lounge, a spacious room by the reception offering homey bites plus craft beers and cocktails. There’s also a coffee shop (which transforms into wine bar by night) and a 24-hour Sweets Bar selling handmade chocolates. The most sought-after space in the hotel, especially during the warmer months, is the Rooftop Bar’s lively outdoor patio with panoramic city and river views, where guests and locals mingle over wood-fired pizzas and cocktails.

In the Area

Historic downtown La Crosse has plenty of specialty shops, restaurants, and pubs. A couple of blocks from the hotel is Wisconsin’s largest antique mall, the three-story Antique Center of La Crosse, and steps away you’ll find Sartori Arts Gallery, which specializes in hand-crafted and custom-made jewelry. Stop for lunch at the old-school Buzzard Billy’s for authentic New Orleans cuisine, then grab dessert at Pearl Ice Cream Parlor, a 1930s-style soda fountain serving ice cream, malts, shakes, and handmade candies. Come nighttime, we suggest taking a short drive to The Mint, a farm-to-table restaurant serving dishes like baked trout with a caramelized leek and sunflower butter, and ending the evening at the Bodega Brew Pub, a relaxed hangout with a staggering selection of beers.

How to Get There

The Charmant Hotel
101 State St.
La Crosse, WI 54601 United States


5.0 Excellent 2395 Reviews
Beautiful Hotel!
Reviewed 4 hours ago

Hotel was beautiful, rooms were decorated so nice and beds were super comfy! Huge bathroom and shower. Chocolates upon checkin were a great touch. Valet service guys went above and beyond, opening doors for us and giving us a ride to walgreens in the hotel range rover.Close to lots of bars, restaurants and parks.

Solid renovation of a historical candy factory on the banks of the Mississippi River
Reviewed 4 hours ago

This is probably the best hotel in town--so say the locals who suggested we stay here. It is a wonderful renovation effort with excellent design to save the "essence" of the building, but make it function as a fine hotel and restaurant. The only reason I have given it a 4 rating is that we have stayed at the Hotel Emma in San Antonio--an excellent renovation that is on a much bigger scale than this. Do not let a 4 keep you from staying here! We really liked our stay and would return in a heartbeat.

The city of La Crosse is a wonderful surprise. The number of Victorian architectural gems is amazing. It is a real collection of wonderful buildings at every block of the downtown area and old historic neighborhoods to the east of the downtown. We were only in town for a couple of days and did not have enough time to get to see many of them. The old industrial buildings are very good--of which the hotel is one.

As for the hotel, it is full of nice rooms that make great use of the space--there are 70 of them. The lobby is great and the front desk is also a candy store selling local handmade chocolates--which are excellent. The coffee shop is beautiful, the bar is a very active one with a nice clientele. We really liked the restaurant--good menu and good food,but the wine list is a little too small. The valet parking is the most efficient we have experienced lately and well priced at $15. The rooms are clean and have views of the river or the city. The bathroom is large and very functional. My only complaint is that room doors could use some interior trame cushioning to cut the noise when closed.

All the hotels are in a 3 mile circle in and around downtown. The price is certainly reasonable compared to the competition and is a "value" property. Perhaps a little more expensive, but well worth it!

An Impressive Experience
Reviewed 1 day ago

This hotel has everything done right. From front desk competency to restaurant to bar to bathrooms, it's all excellent. Customer service was far beyond average. I am a very experienced, very picky traveler and I was impressed by this hotel and its staff. Very well done! You will see me again!

Work Trip
Reviewed 4 days ago

Awesome Hotel. Rooms are very well appointed and have everything you need. Fridge stocked with soda, beer, wine, etc. Was a nice bonus that I was not expecting. Will stay here again! Highly Recommended if you are in the La Crosse area!

Cute Hotel
Reviewed 6 days ago

Was a nice hotel. Walking distance to many things. Was excepting bigger rooms by looking at the website pictures. Would like to come back in a different season . Maybe an Ice machine would be nice so you don't have to bother the staff.