Excellent 2518 Reviews
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What We Love

  • The details that pay tribute to the building's turn-of-the-century industrial roots
  • A lively rooftop bar with some of the best views of downtown La Crosse
  • Handmade chocolate treats at check-in and a 24-hour sweets shop
  • Luxurious bathrooms with rainfall showers and C.O. Bigelow toiletries

What To Know

  • Free WiFi
  • There are two spaces designed for meetings and events
  • The immediate surroundings of the hotel are a bit blah, but downton’s prettiest streets are within walking distance


  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Handsomely renovated factory with original details, a coffee shop, and a confectionery boutique

The Lowdown

As its French name implies, The Charmant is indeed charming. The 67-room, redbrick addition to downtown La Crosse occupies a former chocolate factory built in 1898. Now fully renovated, the five-story building displays original details like maple hardwood flooring, wooden beams, and weathered bricks, matched with industrial-chic contemporary furnishings in neutral tones (auburn leather sofas; light fixtures with edison bulbs). Some of the 67 elegant rooms, all with lofted ceilings and large iron-framed windows, have views of the Mississippi River. Dining options are varied, including the Restaurant, which turns out French-inspired dishes from an open kitchen, and the Lobby Bar & Lounge, a spacious room by the reception offering homey bites plus craft beers and cocktails. There’s also a coffee shop (which transforms into wine bar by night) and a 24-hour Sweets Bar selling handmade chocolates. The most sought-after space in the hotel, especially during the warmer months, is the Rooftop Bar’s lively outdoor patio with panoramic city and river views, where guests and locals mingle over wood-fired pizzas and cocktails.

In the Area

Historic downtown La Crosse has plenty of specialty shops, restaurants, and pubs. A couple of blocks from the hotel is Wisconsin’s largest antique mall, the three-story Antique Center of La Crosse, and steps away you’ll find Sartori Arts Gallery, which specializes in hand-crafted and custom-made jewelry. Stop for lunch at the old-school Buzzard Billy’s for authentic New Orleans cuisine, then grab dessert at Pearl Ice Cream Parlor, a 1930s-style soda fountain serving ice cream, malts, shakes, and handmade candies. Come nighttime, we suggest taking a short drive to The Mint, a farm-to-table restaurant serving dishes like baked trout with a caramelized leek and sunflower butter, and ending the evening at the Bodega Brew Pub, a relaxed hangout with a staggering selection of beers.

How to Get There

The Charmant Hotel
101 State St.
La Crosse, WI 54601 United States


Unique hotel with history and charm.

One of the only reason we can to la crosse, wi. Needed a weekend getaway and found a charming looking hotel online. We loved la crosse. Didnt think we would find so much to do. The hotel is really clean and has a french charm to it. Lobby has space to just hang out. Roof top is quite small and during the weekend plan for standing. The onsite coffee and pastry shop is closed sometimes for private events, so check their schedule.

Amazing stay!

I loved the entire experience. The hotel was clean, well-appointed, and extremely charming and up-scale. The restaurant food was reasonably priced and DELICIOUS. I would recommend The Charmant to anyone!

Adored this hotel❣️

Adored everything about this hotel from the exquisite & comfy lobby area, chic coffee house, attentive valet, adorable roof-top bar, as well as the marble-based hotel room bathroom and high-end mattress!