Free bike rentals for exploring Forte dei Marmi’s cycle-friendly streets
Excellent aperitivo (snacks) served with drinks at the chic alfresco bar
Spa facilities — plunge pool, sauna, Turkish bath — are free for guests to use
Olivo d’Oro restaurant serves posh nosh overlooking the pool
What To Know
Not all rooms face the sea
Breakfast is an extra $36 per person
Access to the pool is free, but there’s a charge of $130-$260 per day for the Minerva Beach Club
Advance booking is recommended for the Medical Spa Imperiale (not quite as clinical as the moniker suggests)
Parking on site
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Glam crash pad with a private beach club and a gold mosaic-lined pool in Tuscany's tony Forte dei Marmi
In a prime position in the center of Forte dei Marmi, a five-minute schlep from the beach, Grand Hotel Imperiale is housed in a five-story building cut from traditional cream stone. The gated entrance is lined with towering pine trees and old-fashioned street lamps, and a chic candlelit bar fronts the property. It’s here that you’ll sip cocktails mixed with Roberto Cavalli vodka and tuck into the great Italian tradition of aperitivo (endless pre-dinner snacks served with drinks). The marble-heavy lobby is awash with Italian bling: chandeliers, gold sofas, a giant bronze heart fashioned out of mosaics, and a lounge bar that serves deliciously strong coffee.
Bed and Bath
All 46 guestrooms have silk-draped floor-to-ceiling windows that open onto sizable balconies with (on the top two floors) views of the coastline. Superior Rooms are dressed in nude and pastel shades with gold accents and fresh flowers, and Junior Suites have separate seating areas and walk-in closets. The marble bathrooms come with twin sinks, branded towels and tons of signature products.
Open May through September, the heated pool is lined with gold mosaics that shimmer in the sunshine. There’s a steep charge of between $130-$260 per person, per day, to use the hotel’s private club, Minerva Beach, but it gets you some seriously souped-up sunbathing space right on the seafront, including a private tent, sun chaise, deck chairs and bathrobes. There’s a stylish bar and restaurant on-site with a playlist of chill-out tunes. Most of the surrounding coastline is reserved for private clubs, so you’ll struggle to find a public beach unless you head farther south, toward Viareggio.