Excellent 712 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Buffet breakfast, served in the glass-ceiling breakfast room, is included in the Jetsetter rate
  • Just steps away from Florence’s train station in quiet Piazza Santa Maria Novella
  • Feels like a private townhouse rather than a hotel
  • Sleek Michele Bonan–designed interiors
  • Chic lounge/restaurant, J.K. Lounge and the new J.K. Terrace, which opens directly on to the piazza
  • The excellent concierge team is a member of the "Golden Keys Associtaion"
  • Soft drinks, water and juice in the minibar are free
  • Free WiFi

What To Know

  • The rate does not include a €5 city tax per person, per night, (except for children 10 and under) that will be collected on property
  • Communal dining at breakfast
  • Private airport transfers cost approximately $120, each way, maximum three people; taxis are less-expensive
  • Private garage parking is available for approximately $50 per car, per night
  • Well-behaved, small pets are permitted at no additional cost
  • Smoking is allowed in some guestrooms


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Boutique City Elegant Romance Romantic Suite living room home cabinetry


The Review

With a stay at JK Place Firenze, you’ll be centrally located in Florence, steps from National Alinari Museum of Photography and Santa Maria Novella Square. This 5-star hotel is close to Cathedral of Santa Maria del Fiore and Ponte Vecchio.

Make yourself at home in one of the 20 air-conditioned rooms featuring free minibar items and LED televisions. Complimentary wired and wireless Internet access keeps you connected, and satellite programming provides entertainment. Private bathrooms have complimentary toiletries and bidets. Conveniences include phones, as well as safes and complimentary newspapers.

Take in the views from a rooftop terrace and make use of amenities such as complimentary wireless Internet access and concierge services. Additional amenities include babysitting/childcare (surcharge) and a fireplace in the lobby.

Enjoy a meal at a restaurant, or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a computer station, complimentary newspapers in the lobby, and dry cleaning/laundry services.

How to Get There

J.K. Place Firenze
Piazza di Santa Maria Novella, 7
Florence, 50123 Italy


5.0 Excellent 712 Reviews
Outstanding hotel, staff and entire experience
Reviewed 1 week ago

We loved our visit to Florence and staying at JK Place Firenze only enhanced it. The rooms and all the common areas were gorgeous, comfortable, beautifully appointed, and the aroma from the room diffusers scattered throughout the property were divine. I tracked down the company that makes the home fragrances and, although the aroma made for JK Place is proprietary, I was able to purchase the fragrance on which JK Place's scent is based. Whenever I walk past the diffuser in my powder room at home, I'm pleasantly reminded of our time at JK Place in Florence. The staff could not have been more pleasant, helpful and earnest. My only complaint was that food service, whether breakfast, lunch or dinner, was a bit slow. However, the seating areas in any of the several sitting rooms or out on the plaza were so beautiful, waiting wasn't spent in vain. Our next trip to Florence will definitely include staying at JK Place. Thank you for helping make our 25th wedding anniversary even more special.

Overpriced / over rated restaurant
Reviewed 2 months ago

Very small portions of half cooked pasta (allegedly 'aldente') - paid 150 eur for 2 pax almost no food & one super expensive glass of wine, sitting outside to smell the gas from motorcycles riding around the square... the naming of the dishes sounded fancy but they are very basic vegetarian recipes made to sound fancy. Service over sold us 2 starters despite ordering one to share. If you are in for something fancy, just look for any other place..

Reviewed 2 months ago

I can not say enough good things about my stay at JK Place in Florence. The space is beautiful and welcoming, the staff kind and helpful, the rooms well-appointed. Great location, too. The food and beverage director remembered my preferences which was also a nice touch which made the stay feel very personalized.

Outstanding Experience. Great location, service, and hospitality.
Reviewed 2 months ago

If a sixth star were mine to give to the JK PlaceFirenze, I would give it without hesitation. Outstanding location and outstanding 5 Star service from the most amazing, knowledgeable and helpful staff. I am not easily impressed when it comes to hotels, but this one ticked off all of the boxes for my my partner and myself when we travelled to Italy this past September. The hotel is well located in the city right on the Piazza de Santa Maria Novella. Though active both day and night, it’s surprisingly quiet and peaceful. The hotel’s outdoor cafe has a great vantage point from which to look out onto the square. The menu offerings available both indoors and outdoors are quite outstanding. We were almost tempted to take all of our meals there, but naturally Florence having so many wonderful options available blocked us from doing just that. That said, we did manage to at least have our breakfast each day at the hotel and managed to fit in a cocktail each day in the afternoon.

At this point while on the subject of the food and the service, I want to be sure to mention that we received some wonderful treatment from Andrea Pieri (Food and Wine Specialist) on staff at the JK Place Firenze. Always hospitable, accommodating, personable, and knowledgeable about all things Florence, food, and wine. He in every way helps in a big way to put the shine on the JK Hotel Firenze experience.

If you choose to stay at the JK Place, you will find yourself very well situated in the city and minutes on foot to so many of Florence’s well known sites. How does one rave about all of the wonderful amazing things that Florence, Italy has to offer. Therefore, I won’t wax on about that which is obvious to anyone who visits the city. The hotel staff was very helpful at providing all of the advice one would need to set out on their exploration of the city.

We are gym oriented guys and always need a gym nearby as it is a practically a daily requirement for each of us. The management set us up with a gym nearby ( The Florence Gym) and even provided us with towels and water. The concierge practically walked us to the gym the first time we went. The gym was located just a street or two from our hotel’s entrance.

We would go back without hesitation and we are already planning to do so in the near future. This experience has perked our interests in both their Rome and Capri hotels as well as a new location soon to open soon in Paris.

I highly recommend the JK Place Firenze.

Best Ever! Amazing Staff
Reviewed 2 months ago

Dear JK Staff,

Me and husband would like to thank you

ALL for your exceptional hospitality. You made our trip to Florence most memorable by your display of kindness,

and highest standard of customer service...not to mention our most beautiful room (22) surely a PLEASURABLE EXPERIENCE we’ll never forget.

Until we meet again, Ciao.