Members Recommend
Very Good 1095 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Great location a two-minute walk to the Ponte Vecchio
  • Concierge service can reserve restaurants, museum tickets and guides in advance
  • Friendly and accommodating staff
  • Chic rooftop bar with 360-degree views of Florence
  • Relaxing guestrooms in neutral hues

What To Know

  • The hotel is in a restricted zone for cars, so call the hotel for instructions if you’re driving a car
  • Rooms are on the small side
  • Free WiFi
  • "Just Ladies” program allows guests to borrow items such as hair straighteners and offers in-room services such as manicures and makeup application (for an extra fee)
  • There’s a small exercise room and sauna


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Parking On Site
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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The Review

The brainchild of the distinguished Florentine design family the Ferragamos, the Continentale Contemporary Pleasing Hotel is a modern spot — just steps from Renaissance shrines like the Uffizi Gallery and the Ponte Vecchio.

The 1950s-inspired lobby exudes a bygone glamour, with oversize photos of Hollywood icons like Audrey Hepburn. Cotton-candy-pink accents (armchairs with black piping, clusters of flowers and soft lighting in the breakfast room) soften the otherwise black and white color scheme. It’s evident that every element has been carefully considered; even the main elevator is dressed to resemble a sitting room, with mirrored walls and a plush couch in case standing becomes too much.

Upstairs, the 43 guestrooms are distributed over seven floors. Here, the vibe is less edgy and more peaceful, thanks to a neutral palette of whites, creams, tans and light browns — although the pink remains. The centerpiece of most of the rooms is a modern twist on the four-poster bed: Instead of wooden posts, sheer white fabric flows from the ceiling down to the hardwood floors.

{“type”:”img-inline”,”src”:”/static/images/product/properties/editorialreviews/10169/pgal-97561-1299623011-full.jpg”,”width”:”275″,”caption”:”Take in the classic Florentine views from your Deluxe Double Room.”}The simplicity of the rooms is soothing and in some cases even misleading. I mistook the leather desk for a steamer trunk before I realized that the center latch could be unhooked and pulled out to reveal an upholstered desk chair. All the bathrooms are clad in white limestone and have Lungarno Details bath products, which are sold in the store of the same name nearby.

Along with a lot of native Florentines, in the evening I was drawn to the hotel’s tented outdoor rooftop bar, Sky Lounge Continentale. The bar has benches done in cream-colored fabric and views of the Arno River and the tops of some of Florence’s most famous buildings, such as the Duomo and the Palazzo Pitti. For those who don’t like a scene, there’s even a “Relax Room” with uber-comfortable daybeds and a view of the Ponte Vecchio.

The staff at the Continentale is eager to please, but in an easygoing and unobtrusive way, much in keeping with the feel of the place — quiet and a little bit playful.

How to Get There

Vicolo Dell Oro 6r
Florence, 50123 Italy


4.5 Very Good 1095 Reviews
Most Beautiful Room in Florence, Amazing Service, the Best Location – We Could Not Have Chosen Better
Reviewed 3 days ago

My husband and I had not taken a vacation together for longer than a weekend in three years, and so, when booking a hotel for our romantic escape to Florence earlier this month to celebrate a new job for him and a promotion for me, we wanted to find a very special place to stay. We could not have made a better decision.

First, let’s talk location. The Continentale is ideally situated right on the Arno, next to the Ponte Vecchio. It’s a very short walk (5 minutes or less) to the Uffizi and Palazzo Vecchio, as well as to the Duomo. Many of the rooms are facing the Arno, so guests can truly have a “Room With a View” experience (more on this below).

Second, the service was impeccable. We loved the staff at the Continentale – they could not have been nicer or more gracious. Every individual we interacted with that was affiliated with the hotel was beyond helpful and kind, from the driver sent to pick us up from the airport, to the front desk/ concierge staff, the doormen, and the hotel managers. Everyone we spoke with was proud of their hotel and proud of their city. The concierge and front desk staff helped ensure a memorable visit to Florence. Before arriving, we had not had time to make many bookings or advance plans. The hotel took care of museum tickets, restaurant reservations, tour bookings, as well as our train bookings to Rome for when we had to leave. We felt like we could just show up, relax, and have a good time – the hotel took care of all our needs so that we did not need to do the leg work of planning our time in Florence. All of their recommendations and tips were excellent. All of the front desk staff was amazing, but Francesca in particular made us feel like extra special guests of the hotel. The hotel’s goal is to make every guest feel like a VIP.

It is also my opinion that the mark of truly excellent service is how a hotel reacts when their guests run into problems. The Continentale went above the call of duty to help us out when we ran into an issue with a tour company we used. We took two tours while in Florence. One was recommended by the hotel, through a company called Florencetown Tours, which we thought did a great job (a separate review on Florencetown is forthcoming as we had an excellent experience with them). The other was through a company called My Tours, which has an office by the Duomo. Without getting into specifics, My Tours misrepresented material facts about a tour for which we had signed up. We realized we were duped only when we arrived to the meeting point for the tour, outside the historical center of Florence. We called the Continentale, who immediately contacted the tour organizer, arranged for our transport back to the hotel, and then helped us work out a refund with the tour company. We felt like the hotel “had our back” and this was a great comfort to us – what could have been a terrible experience with a sketchy tour operator turned out fine because the Continentale helped us and interceded on our behalf. And, frankly, our missed tour gave us an opportunity to spend an afternoon relaxing in our beautiful room instead, which was just fine by us.

Third, our room WAS UNBELIEVABLY AMAZING. Words don’t do it justice. I can’t imagine a better room in Florence than the one we had. When we arrived at the hotel, we were thrilled to learn that we had been upgraded from a Deluxe Arno River Room to the hotel’s Panoramic Consorti Suite, a stunning two level suite is built into an 11th century tower. The first level has huge windows with beautiful views of the Arno, Ponte Vecchio, and across the river to the Pitti Palace and Boboli Gardens, and more. The back of the first level opens onto your own private terrace, with views of the Duomo and Palazzo Vecchio. The whole top level of the suite is the bathroom, with a huge bathtub facing the Duomo, as well as two showers, and double sinks. The room itself is beautifully decorated; modern and luxe, and appointed with Ferragamo products. Staying in the Panoramic Consorti Suite allows you to feel fully immersed in Medieval and Renaissance Florence (between the views and the fact that you are in an 11th century tower) but you have all the comforts of a modern, luxury hotel. I can’t imagine a better room or view in all of Florence. When we returned to our room after dinner on our first night, we were also touched to see the hotel had decorated our bed with a heart made in rose petals – it was clear that they paid attention to every detail to ensure that we had a special celebration and memorable visit.

Fourth, my husband and I loved the La Terrazza Rooftop Bar at the Continentale. It was quite the hot spot, not just for hotel guests and tourists, but for local residents as well. We stopped there every evening for a delicious cocktail, while taking in the best views of the city.

Reviews and pictures, as glowing and spectacular as they are, don’t do this hotel justice. If you are looking for an excellent hotel with beautiful rooms, personalized service, and the most amazing views in the whole city – do not hesitate to book the Continentale. I would give them more than 5 stars if I could.

Amazing hotel and staff - great location!!!
Reviewed 1 week ago

This hotel is located within walking distance to the major landmarks in Florence as well as many great restaurants and upscale shopping. It's a medium size hotel that is modern and somewhat trendy. Stayed for three nights - had reservations for two rooms, which were both upgraded. One room was a suite which offered an oversize, larger than a king, bed as well as a large bathroom. The second room was a corner room with views of the Ponte Vecchio and the river. Both rooms were very clean and comfortable. The rooftop restaurant was very quiet and had great views of the city. Breakfast included pastries and cereals and the service was very good. The hotel has a sitting lounge with televisions as well as a "bed" lounge that has the most amazing views of the Ponte Vecchio - if you like to relax, read or people watch, this is the place to be. Saving the best for last...the staff. Christina and her staff are among the best in the business - they truly make this hotel over the top. From their smiles and restaurant recommendations, they make you feel at home, like a part of their family. If you are looking for the best service and staff, this is the place to stay.

Amazing views!
Reviewed 1 week ago

My daughter and I spent a wonderful two nights at the Continentale in late June. We had the very fortunate experience of being upgraded to the incredible consort suite which was absolutely stunning. It has double height windows and the best views of the river and the Ponte Vecchio. Service was extremely welcoming and friendly with lots of help in recommending restaurants and looking after us at the terrace bar in the evening. Breakfast on the beautiful terrace was delicious and the bar in the evening was buzzing and fun. We loved our two days there and could easily have stayed a few days more.

Reviewed 2 weeks ago

Clean and romantic room, dress room, calm circumstance, kind staffs with smiling face, simple breakfast at roof top with nice view , and right next to Ponte Vecchio, good to go on a walk or jog along the river in the morning

Reviewed 2 weeks ago

Excellent hotel with Great rooftop bar and Great staff.
Great location across from Ponte Vecchio.
Highly recommended good value.
Close to Uffizi easy walking distance to all sites and shopping. Weather was perfect.