Members Recommend
Excellent 380 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Great location a two-minute walk to the Ponte Vecchio
  • Concierge service can reserve restaurants, museum tickets and guides in advance
  • Friendly and accommodating staff
  • Chic rooftop bar with 360-degree views of Florence
  • Relaxing guestrooms in neutral hues

What To Know

  • The hotel is in a restricted zone for cars, so call the hotel for instructions if you’re driving a car
  • Rooms are on the small side
  • Free WiFi
  • "Just Ladies” program allows guests to borrow items such as hair straighteners and offers in-room services such as manicures and makeup application (for an extra fee)
  • There’s a small exercise room and sauna


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Parking On Site
  •  Spa
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The Review

The brainchild of the distinguished Florentine design family the Ferragamos, the Continentale Contemporary Pleasing Hotel is a modern spot — just steps from Renaissance shrines like the Uffizi Gallery and the Ponte Vecchio.

The 1950s-inspired lobby exudes a bygone glamour, with oversize photos of Hollywood icons like Audrey Hepburn. Cotton-candy-pink accents (armchairs with black piping, clusters of flowers and soft lighting in the breakfast room) soften the otherwise black and white color scheme. It’s evident that every element has been carefully considered; even the main elevator is dressed to resemble a sitting room, with mirrored walls and a plush couch in case standing becomes too much.

Upstairs, the 43 guestrooms are distributed over seven floors. Here, the vibe is less edgy and more peaceful, thanks to a neutral palette of whites, creams, tans and light browns — although the pink remains. The centerpiece of most of the rooms is a modern twist on the four-poster bed: Instead of wooden posts, sheer white fabric flows from the ceiling down to the hardwood floors.

{“type”:”img-inline”,”src”:”/static/images/product/properties/editorialreviews/10169/pgal-97561-1299623011-full.jpg”,”width”:”275″,”caption”:”Take in the classic Florentine views from your Deluxe Double Room.”}The simplicity of the rooms is soothing and in some cases even misleading. I mistook the leather desk for a steamer trunk before I realized that the center latch could be unhooked and pulled out to reveal an upholstered desk chair. All the bathrooms are clad in white limestone and have Lungarno Details bath products, which are sold in the store of the same name nearby.

Along with a lot of native Florentines, in the evening I was drawn to the hotel’s tented outdoor rooftop bar, Sky Lounge Continentale. The bar has benches done in cream-colored fabric and views of the Arno River and the tops of some of Florence’s most famous buildings, such as the Duomo and the Palazzo Pitti. For those who don’t like a scene, there’s even a “Relax Room” with uber-comfortable daybeds and a view of the Ponte Vecchio.

The staff at the Continentale is eager to please, but in an easygoing and unobtrusive way, much in keeping with the feel of the place — quiet and a little bit playful.

How to Get There

Vicolo Dell Oro 6r
Florence, 50123 Italy


Perfect location - wonderful hotel!
Claudia M

Overlooking the Ponte Vecchio with a beautiful river view, the Hotel Continental made it easy to walk to everything in this beautiful city. Victoria, our host during our two night stay, was accommodating, informative, and there to help with an ever-present smile.
Our room was perfect, all bright and white, the rooftop bar afforded a great way to end the day with magnificent city views. Amenities were lavish and welcomed. We would definitely stay again.

Great location, good staff, lovely room

The hotel is situated in the middle of the action in Florence. We had an upgrade to a Junior Suite as GHA Black members and the room was lovely with a view over the Arno River and Ponte Vecchio. The rooftop bar and restaurant was closed and there was no alternative. Unfortunately during our stay construction works were right outside our window with jack hammers commencing at 6.30am, and the last morning as early as 4am. The staff were very helpful during our stay and our room was well maintained.

Fantastic location and great rooftop bar - yet limited seating!

Stayed for one night, it was super central and easy to find. I had a single bed room, which was spacious enough for a business-traveler, though that is where it would end. The room was very modern and minimalistic / contemporary in style. Had a quick drink at the rooftop bar - tight yet offered a great atmosphere - certainly is very popular.