The Norman Tel Aviv
What We Love
- Jetsetter 2015 Best of the Best Winner: Best Boutique
- Daily à la carte breakfast is included in the Jetsetter rate
- A 15-minute stroll or a free shuttle ride to/from the beach
- Surrounded by Bauhaus buildings, bars and restaurants
What To Know
- An 18 percent tax will be charged at the property for Israeli citizens
- Just 50 rooms but an impressive array of amenities including two restaurants, a bar, a pool, a gym and a wellness area
- The hotel can provide yoga and pilates instructors
- Free WiFi
- The hotel is non kosher
- Free WiFi
- Handicap Accessible
- Kids Club
- Parking On Site
- Room Service
A 15-minute stroll from the beach in a neighborhood full of beautiful Bauhaus buildings and hip bars and restaurants, the Norman is a 50-room boutique with a rooftop infinity pool. Set in two 1920s residences (one lemon-yellow, one powder-blue), the property overlooks King Albert Square. The rooms have a serene urban loft feel, with hardwood floors, pastel hues, floor-to-ceiling windows and midcentury furniture. Book a Loft Suite for a lounge area, a large bathroom with a tub, and a balcony. Head to the rooftop for a dip in the pool and views of Tel Aviv’s skyline. Treatments are available in the wellness area, and the gym is open 24 hours a day. Indulge in a traditional afternoon tea in the Library, a colonial-style bar that serves cakes made by the hotel’s own pastry chef. In the evening it turns into a sultry drinking den. Dine on Mediterranean sharing plates at the Norman restaurant (head to the secluded garden for alfresco bites) or tuck into Japanese tapas dishes at Dinings, which features a central sushi counter.
In the Area
The Norman is close to Tel Aviv’s choicest dining spots; head to the Social Club, an evenings-only bistro, or to the Art Deco–inspired Yavne Montefiore. Bialik Street’s Bauhaus buildings are just a stroll away, with cute little museums dotted along the way; the Rubin Museum is a delight. For a bigger culture fix, it’s a short cab ride to the cutting-edge Museum of Art; afterward try traditional Israeli cuisine at the informal Dining Hall restaurant. And, of course, the spotless beach is a 15-minute walk away, with ancient Jaffa at its southern tip.
How to Get There
We started and ended our trip to Israel here. We arrived after a long flight to a friendly front desk staff who checked us in efficiently, took us to our room and made sure we were settled. For our arrivals we stayed in an upgraded room. It was large, had a nice sitting area and was well appointed. There were cookies awaiting us, which was a nice touch. The bed was comfortable and we had a lovely view of the garden. The bed was comfortable, the bathroom large and had two sinks. For the end of the trip we stayed in the main building. The room was smaller but had amazing windows. We overlooked the street at our return, but were not disturbed by any noise. The staff was friendly and accommodating. Breakfast was included. It included the option to order and a buffet. The buffet was not the largest we saw, but it was fresh, well prepared and more than enough.
A true jewel and very well-located hotel, close to the Rothschild boulevard. Wonderful breakfast and excellent restaurant. Rooms with nice decór. The hotel also counts with a decent swimming pool on the rooftop and a small gym.
Having stayed at many boutique hotels around the world, what makes them unique is not the interior design or a lovely view- though these features are nice, of course- it’s the service. And while this hotel has pretty much everything else going for it- good location, well-decorated rooms, lovely rooftop pool- the service here needs serious training. Apart from very few occasions, there were no smiles, no friendly greetings- actually none whatsoever by some of the breakfast staff. So if you don’t care about those things at all or you’re hoping that they have retrained or replaced the staff by the time you visit, don’t hesitate to book. Otherwise, stay elsewhere. P.S: I’m not just writing this on here but also raised it with the manager who wanted to blame it on Israeli mentality. Be that as it may, you’re a five star hotel catering to international clients, you’ll have to do better than this!