Story Hotel Signalfabriken
What We Love
- A stylish boutique hotel just north of Stockholm, with buffet breakfast included The spot-on location, just a 12-minute metro ride from the heart of Stockholm
- Trendy industrial-chic rooms with soothing colors and high-tech gadgetry
- Anytime cocktails, coffee and snacks in the hotel’s hip lounge bar
What To Know
- Continental breakfast includes homemade granola, muesli, smoked salmon, and smoothies
- Located right next to Sundyberg Station making the commute in and out of town rather easy
- Free WiFi works well
It’s all Swedish-style industrial chic at this hip boutique base in Sundbyberg, a lively suburb just north of Stockholm. Housed in a former 1930’s manufacturing complex, Story Hotel Sundbyberg features camera-ready interiors, from heavy-gauge metal stairways and graffiti-tagged concrete columns to modern artwork and trendy copper-and-steel finishes.
Each of the 83 unique guest rooms mixes boutique décor with utilitarian flourishes – think statement-making aesthetics, track lighting, floor-to-ceiling windows and exposed brick and concrete. Cozy beds boast headboards made from recycled doors, Smart TVs with cable channels, well-stocked minibars and bathrooms with rainfall showers.
The wining and dining are nothing short of fabulous, especially in the unpretentious Phil’s Burger, where you can choose from a selection of gourmet fillings or build a burger to your own specifications. Equally worthy of your attention is the laid-back bar, where you can work your way through a deep cocktail menu or simply relax with a bottle of ice-cold Swedish craft beer.
How to Get There
I previously wrote a review of this Hotel at the beginning of 2017; and I've been staying there regularly since then (on average 3 night every other week). I stay for business purposes.
As I previously wrote - the Hotel is very 'arty' in decor - which I like a lot.
When I first wrote a review I commented that the wash-basins didn't have any plugs - and no sooner than this was published the Hotel bought some separate rubber ones and you can ask for these if you wish.
Similarly - although the rooms come with very high quality flavoured waters in the fridge (which are free) the Hotel is happy to provide you with tea making facilities (again free) - all you have to do is ask.
I've read some comments that complain of the room size. Firstly, the smaller rooms are I guess about 15-18m2. These are perfectly fine (IMHO) if you are staying for a one-off business trip for 3 or 4 nights. As a regular visitor I personally do prefer the larger rooms which are generally called 'Just Large King' which have a separate seating place and are about 22m2. As I've now been staying here over a year and a half I can confirm I am perfectly happy with this size of room.
However, in my opinion, what lifts the Story above any other Hotel that I've stayed up is the staff (from the bottom to the top) who are fantastic and really can't do enough to help you.
Hotel is well located, decoration is nice and facilities are small but quite ok and spotless clean.
The rooms get incredibly hot due to limited space and when windows are open the noise is incredible, at least on the weekend we stayed there. Beds were super comfy though,
The worse part was the staff and the service both at the restaurant, the bar and the reception. Staff were slightly grumpy and didn't have the best attitude. We left the feedback in the card available in the room. We had stayed in several hotels around Sweden in our trip and this was the most unfriendly one. Some smiles, politeness and kindness go a long way. You have a great hotel let down by staff who behave as if customers are a bother. Not staying there again that's for sure. Shame.
A nice hotel, with small but effective rooms, and a great and cosy lcation at Sundbyberg. Also friendly reception. The breakfast starts at (.== which is too late in my opinien, I will recommend the Hotel to open for breakfast an hour before. But the breakfast was fine - swedish, and with fresh made juices.
The hotel service, breakfast, and other amenities are great. Walking distance to a lot, quaint little bar, and a very self-service approach to room keys and security (elevator is locked down). All in all, really neat.
The rooms though, are tiny. I don't mean small in comparison to a large hotel room, but even small compared to a small hotel room in New York or Paris. Stylish? Definitely. But when you can't walk around your bed to the chair that's snugged next to the bed, put your suitcases away, or even unpack with any room - it's difficult to say it is anything but small. I'm sure there are other rooms that are bigger, but I didn't get it. Check out the pictures for more detail.
nice Hotel with good staff, easy check in with pin code, good breakfast, rooms with creativ set up, care products from l:a bruket, many shopping possibilites round the Hotel -> I enjoyed my stay and will come back if I will be again in Stockholm