100%
Members Recommend
5.0
Excellent 861 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Variety of outdoor activities, including a world class golf course designed by Donald Steel
  • The 1,800-square-foot spa featuring treatments that blend Native American healing techniques with European spa therapies
  • Nightly stargazing tours at the Observatory Dome

What To Know

  • Be prepared for digital detox: Cell phone service is spotty or nonexistent
  • Exploring the local sights is expensive without a car
  • The local staff is efficient and warm, but don’t expect fussy service

Amenities

  •  Babysitting
  •  Bar
  •  Eco-Friendly
  •  Free WiFi
  •  Golf Course
  •  Gym
  •  Pool
  •  Restaurant
  •  Room Service
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Overview

Sprawling Native American–influenced resort for outdoors lovers near Virginia’s Blue Ridge Mountains

The Look

In the Meadows of Dan, in southwestern Virginia, Primland is a sprawling 12,000-acre retreat abutting the Blue Ridge Mountains. Its LEED-certified luxury lodge houses 26 guestrooms, plus restaurants that use all local ingredients, including some from the six-acre chef’s garden. The Great Hall has cathedral ceilings with exposed beams, twin fireplaces and views of the pristine landscape in every direction. Natural stone and cedar create a rustic yet sophisticated ambience, and calming neutral tones don’t distract from the golf greens and Blue Ridge Mountains. The resort’s extensive art collection, which includes nature photography on canvas by Joann Dost, adds to the warm, homey vibe.

Bed and Bath

All 26 guestrooms have contemporary neutral furniture and automated Lutron shade and lighting dimmer systems. Mountain Rooms range from 518 to 800 square feet and have comfy beds dressed with luxe 400-thread-count Frette sheets and lush down duvets. Blue Ridge Suites are between 900 and 1,125 square feet, and some have balconies. Modern bathrooms are done up with European glass mosaic tiles and water-conserving Dornbracht fixtures, plus Bulgari amenities, Frette robes and Abyss & Habidecor slippers. On the 10th and 18th fairways of the Highland course, the three Fairway Cottages have Tennessee field stone fireplaces, private decks with valley views, kitchenettes and dining rooms.

Beyond

Head chef Gunnar Thompson is at the helm of Elements, the resort’s fine dining spot, which uses all local ingredients and farm-raised organic produce. Try roasted local pheasant with a stuffing of wild mushrooms, carved off the bone and served with potatoes from the garden. Chef Thompson also leads cooking classes and foraging expeditions in the six-acre chef’s garden, where you can eat what you pick. The 19th Pub has a lively scene and serves draft beers, single malts and lighter fare. Offset any overindulgence with outdoor pursuits that range from hunting, horseback riding, mountain biking and ATV riding to hiking on a restored six-mile section of the Old Appalachian Trail. Or, for a dose of pampering, the 1,800-square-foot spa offers treatments that blend Native American healing techniques with European spa therapies.

In the Area

If you have a car, Blue Ridge Parkway is a scenic 10-mile drive. Just 20 minutes from Primland, Villa Appalaccia Winery offers winery tours and tastings. Chateau Morrisette produces 20 wine varietals and provides elegant dining in a relaxed Old World atmosphere. Floyd, Virginia, a popular stop along the Blue Ridge Parkway, is a 45-minute drive from Primland and features bluegrass music, arts and crafts. Or head to Mount Airy, North Carolina, which is the hometown of Andy Griffith and features a host of antiques shops.

How to Get There

Primland
2000 Busted Rock Road
Meadows of Dan, VA 24120 United States

Reviews

5.0 Excellent 861 Reviews
Hidden Gem
Reviewed 6 days ago

Wonderful stay in the Pinnacle cottage, very cozy and great mountain view from the huge Windows. So relaxing and the luxurious bedding was to die for. Took a hike along Buzzard Roost, not a beginners hike for sure.Had lunch in The Pub on the 19th hole, tuna tacos were delicious and the bartender/server Stenson was very friendly and helpful, he actually arranged for Adam another server to purchase some special crackers for me on his way into work, I could not believe it, Such service, it was over the top! Sure enough they were in my room waiting for me when I returned from the hike. Dined in Elements for dinner, Adam was our super nice server and the food was fabulous, the chef made a couple of changes for me and I was very impressed.Breakfast in Elements did not disappoint and the servers Jennifer and Nedra could not have been more friendly and knowledgable. Miranda at check in was so polite and helpful, William, Drew and Guillermo helped us with directions, extensively, to our next destination upon check out.
Santana the F&B director was super friendly and helped me with my dietary needs also. This staff is amazing and we definitely will be coming back!They are all shining stars at what they do!

Best. Getaway. Ever.
Reviewed 4 weeks ago

We hesitate to share how wonderful Primland is, because part of what makes it so special is that it is such a rare find. Highest quality, from lodging to dining to genuine and caring staff. It is luxury, but understated. Omni Grove Park has lost our business. Primland is our new go-to for a luxury getaway. Expensive, but worth every penny.

New experiences for us!
Reviewed 4 weeks ago

Stunning, immaculate and so many fun options. Worth the money for the service and activities offered. In one day we did clay shooting, golf, table tennis, pool, swam in the pool and hot tub and topped the night off with rummy in the room thanks to the playing cards the front desk let us borrow! We would like to come back someday and bring our boys.

superb experience
Reviewed 4 weeks ago

the golf was sublime, the food excellent, the cottage awesome, Cory the astronomer wonderful, the trails well kept, the outdoor options numerous. The weather in march is always iffy, but when it cooperates (as it did this weekend) Primland is an exceptional value..

Anniversary Trip to Primland
Reviewed 1 month ago

Had a wonderful time and were treated like royalty. The outdoor activities are great fun and the guides really know how to make sure the guest have fun. I shot some Sporting Clays and my Wife went to the Spa. We both took an ATV through the property on one day. It was really fun. Bring clothes for the ATV ride that you don't mind getting dirty.