What We Love
- Variety of outdoor activities, including a world class golf course designed by Donald Steel
- The 1,800-square-foot spa featuring treatments that blend Native American healing techniques with European spa therapies
- Nightly stargazing tours at the Observatory Dome
What To Know
- Be prepared for digital detox: Cell phone service is spotty or nonexistent
- Exploring the local sights is expensive without a car
- The local staff is efficient and warm, but don’t expect fussy service
- Free WiFi
- Golf Course
- Room Service
In the Meadows of Dan, in southwestern Virginia, Primland is a sprawling 12,000-acre retreat abutting the Blue Ridge Mountains. Its LEED-certified luxury lodge houses 26 guestrooms, plus restaurants that use all local ingredients, including some from the six-acre chef’s garden. The Great Hall has cathedral ceilings with exposed beams, twin fireplaces and views of the pristine landscape in every direction. Natural stone and cedar create a rustic yet sophisticated ambience, and calming neutral tones don’t distract from the golf greens and Blue Ridge Mountains. The resort’s extensive art collection, which includes nature photography on canvas by Joann Dost, adds to the warm, homey vibe.
Bed and Bath
All 26 guestrooms have contemporary neutral furniture and automated Lutron shade and lighting dimmer systems. Mountain Rooms range from 518 to 800 square feet and have comfy beds dressed with luxe 400-thread-count Frette sheets and lush down duvets. Blue Ridge Suites are between 900 and 1,125 square feet, and some have balconies. Modern bathrooms are done up with European glass mosaic tiles and water-conserving Dornbracht fixtures, plus Bulgari amenities, Frette robes and Abyss & Habidecor slippers. On the 10th and 18th fairways of the Highland course, the three Fairway Cottages have Tennessee field stone fireplaces, private decks with valley views, kitchenettes and dining rooms.
Head chef Gunnar Thompson is at the helm of Elements, the resort’s fine dining spot, which uses all local ingredients and farm-raised organic produce. Try roasted local pheasant with a stuffing of wild mushrooms, carved off the bone and served with potatoes from the garden. Chef Thompson also leads cooking classes and foraging expeditions in the six-acre chef’s garden, where you can eat what you pick. The 19th Pub has a lively scene and serves draft beers, single malts and lighter fare. Offset any overindulgence with outdoor pursuits that range from hunting, horseback riding, mountain biking and ATV riding to hiking on a restored six-mile section of the Old Appalachian Trail. Or, for a dose of pampering, the 1,800-square-foot spa offers treatments that blend Native American healing techniques with European spa therapies.
In the Area
If you have a car, Blue Ridge Parkway is a scenic 10-mile drive. Just 20 minutes from Primland, Villa Appalaccia Winery offers winery tours and tastings. Chateau Morrisette produces 20 wine varietals and provides elegant dining in a relaxed Old World atmosphere. Floyd, Virginia, a popular stop along the Blue Ridge Parkway, is a 45-minute drive from Primland and features bluegrass music, arts and crafts. Or head to Mount Airy, North Carolina, which is the hometown of Andy Griffith and features a host of antiques shops.
How to Get There
This is definitely a luxury resort. On arrival you’re greeted by friendly, knowledgeable staff. Guillermo waited with us while we checked in and then chaperoned us to our treehouse, he made it feel like no request was too much and although we didn’t actually need anything I feel like he was willing to help us with anything if we’d have asked or called for it. He’s a credit to the team!
The treehouse itself was lovely and the view was quite simply breathtaking. We only stayed one night so didn’t make use of all the facilities but I have no doubt they would have been great judging by the bit we experienced!
My one word of advice......when you’re offered chauffeuring to the treehouse TAKE IT!!! We were offered this service but had to drive ourselves because we were leaving so early and even with Guillermo driving ahead of us it was TERRIFYING!!! I laid most of the night worrying about driving us back in the morning!! It’s a tiny gravel road which is unbelievably steep in numerous places and with sheer drops either side!! Staff will drive you back and forth to the restaurant or bar or whatever so don’t let this put you off staying but definitely take the lift rather than drive yourself!
What a gem! The perfect balance of luxury, nature, comfort, and hospitality! The booking specialist Holly was wonderful to work with and that level of responsiveness and care was continued to all the staff including Cricket in the dining room who remembered all of my children’s names!
We look forward to returning and taking advantage of all that Primland has to offer!
Set on top a mountain, surrounded by 35,000 acres of unadulterated land - there is nothing but silence and beauty at this resort. Fantastic food, s'mores, yoga outdoors, bald eagles, hiking trails, skeet shooting, golf and a planetarium - it's an adult and child's playground. Activities galore - coupled with a magical spa and pool - this is the best property in Virginia, and one of the most beautiful. public hotel properties in the world. Worth every penny.
We had a wonderful Memorial Day weekend at Primland! The staff were very professional and went out of their way to make sure our needs were met. The resort was beautiful... we stayed in a Tree House and it was gorgeous (and comfortable)! What a view! There were many activities to choose from. We played golf, hiked, and rode ATVs. There are many things we would like to do when we return, which we certainly will! I highly recommend a trip to Primland!
My family absolutely loves Primland. We are always made to feel welcome, and the Memorial Day and Labor Day cookouts at the "Tobacco Barn" venue are just wonderful. Great music (we got to see Dave Cecil this year), great food, and the staff are actually great company. We felt like family the whole weekend and can't wait to return.
The food venues are all excellent; the Pub is a casual bar/restaurant, Elements is an upscale restaurant in the evening that doubles as breakfast or brunch in the morning (depending on the day). The Saloon is a delightful evening of Southern Cuisine buffet style, drinks, and great music (check out Stevie Barr and Friends' bluegrass and mountain music if you can!)
The manager's reception at 5pm (check for availability, I believe this is usually Fri/Sat) offers a taste of world and local wines, cheeses, and expert commentary from the staff wine experts. The food and wine manager, Karl Kazaks, is a certified sommelier and has intimate knowledge of the resort's impressive and extensive wine collection.
I can't even describe how elegant the rooms are, particularly at the Lodge, Fairway Cottages, and Pinnacle rooms (which are the newest). The modest exterior, of, say, the Cardinal East house belies the beautiful, spacious, and perfectly sophisticated interior, with a modern kitchen, huge living room, massive bedroom and two perfectly appointed bathrooms. Some of the older houses are more "rustic," for those so inclined, but all have high speed wi-fi, incredible views, big screen TVs, comfortable beds and of course access to all amenities and that legendary Primland service. (The Red Fox house even has a separate play room with pool, table tennis and more!)
The Orvis Center offers a huge range of outdoor activities, from fishing, kayaking, archery, sporting clays, and hunting. You can do all or none of these...they're there if you want to be active, or you can simply hike the many trails or just go to the spa and relax. Relaxing is in general an approved activity at Primland.
The golf course and pro shop are top notch. You won't get views like this on the links at home!
tl;dr: There is something for everyone here!