What We Love
- Variety of outdoor activities, including a world class golf course designed by Donald Steel
- The 1,800-square-foot spa featuring treatments that blend Native American healing techniques with European spa therapies
- Nightly stargazing tours at the Observatory Dome
What To Know
- Be prepared for digital detox: Cell phone service is spotty or nonexistent
- Exploring the local sights is expensive without a car
- The local staff is efficient and warm, but don’t expect fussy service
- Free WiFi
- Golf Course
- Room Service
In the Meadows of Dan, in southwestern Virginia, Primland is a sprawling 12,000-acre retreat abutting the Blue Ridge Mountains. Its LEED-certified luxury lodge houses 26 guestrooms, plus restaurants that use all local ingredients, including some from the six-acre chef’s garden. The Great Hall has cathedral ceilings with exposed beams, twin fireplaces and views of the pristine landscape in every direction. Natural stone and cedar create a rustic yet sophisticated ambience, and calming neutral tones don’t distract from the golf greens and Blue Ridge Mountains. The resort’s extensive art collection, which includes nature photography on canvas by Joann Dost, adds to the warm, homey vibe.
Bed and Bath
All 26 guestrooms have contemporary neutral furniture and automated Lutron shade and lighting dimmer systems. Mountain Rooms range from 518 to 800 square feet and have comfy beds dressed with luxe 400-thread-count Frette sheets and lush down duvets. Blue Ridge Suites are between 900 and 1,125 square feet, and some have balconies. Modern bathrooms are done up with European glass mosaic tiles and water-conserving Dornbracht fixtures, plus Bulgari amenities, Frette robes and Abyss & Habidecor slippers. On the 10th and 18th fairways of the Highland course, the three Fairway Cottages have Tennessee field stone fireplaces, private decks with valley views, kitchenettes and dining rooms.
Head chef Gunnar Thompson is at the helm of Elements, the resort’s fine dining spot, which uses all local ingredients and farm-raised organic produce. Try roasted local pheasant with a stuffing of wild mushrooms, carved off the bone and served with potatoes from the garden. Chef Thompson also leads cooking classes and foraging expeditions in the six-acre chef’s garden, where you can eat what you pick. The 19th Pub has a lively scene and serves draft beers, single malts and lighter fare. Offset any overindulgence with outdoor pursuits that range from hunting, horseback riding, mountain biking and ATV riding to hiking on a restored six-mile section of the Old Appalachian Trail. Or, for a dose of pampering, the 1,800-square-foot spa offers treatments that blend Native American healing techniques with European spa therapies.
In the Area
If you have a car, Blue Ridge Parkway is a scenic 10-mile drive. Just 20 minutes from Primland, Villa Appalaccia Winery offers winery tours and tastings. Chateau Morrisette produces 20 wine varietals and provides elegant dining in a relaxed Old World atmosphere. Floyd, Virginia, a popular stop along the Blue Ridge Parkway, is a 45-minute drive from Primland and features bluegrass music, arts and crafts. Or head to Mount Airy, North Carolina, which is the hometown of Andy Griffith and features a host of antiques shops.
How to Get There
This was by far one of the most enjoyable experience my wife and I have ever had. It was our 10 year wedding anniversary and heard through a friend about Primland. As soon as you arrive you are greeted by an amazing staff and the most beautiful resort I have ever seen. Every accommodation was first class, from the soap in the room to the ranges. My wife and I participated in several activities at the resort and every one of them is amazing. We went horseback riding through the beautiful mountainside, shot skeet at an amazing range, with a guide who was very friendly and accommodating. The only negative thing I have to say about Primland was the Chef's table. The food was not enjoyable and some of the food was undercooked. It was expensive and for the price was not worth it at all. The food at the 19th Pub was amazing though. The Apple Pie Moonshine wings were delicious and we got them every time we went into the restaurant. We stayed in the Pinnacle Suites and the room was 1st class and the view was amazing. The golf course is also amazing. It is challenging, but there are breathtaking views and the staff were great. This is a perfect get away, and was so enjoyable I would drive the 3.5 hours from where I live just to spend the day there!
Spent over $1000 for a one night stay and left somewhat disappointed. The property is beautiful and extremely well appointed. However, I was celebrating a special occasion and expected the hotel to provide special attention across all points of service. There was no welcome amenity in room or at check in, no preferential seating at Elements and no special dessert with candle, no greeting card even if slid under the door as an afterthought. The spa service was great the first day, and indifferent on the second day... they would not give us a locker or robe/slippers to use the pool because they were "fully committed" but yet there were no other guests around. Upon checking out, we weren't offered bottles of water to take on the road (had to ask for it). At the price point that Primland is in, the staff needs more training to better anticipate guest needs without forced interactions, and more coordination is needed across all points of service to ensure special occasions are not only acknowledged but also celebrated. It would also be more valuable to guests if they joined a program like Hyatt's Small Luxury Hotels of the World, or Marriott's Luxury Collection or Tribute Portfolio.
Amazing and so relaxing. Beautiful views, kind and courteous staff, upscale accommodations. The rooms are very nice and every small detail is addressed. Pricy but worth it for a special occasion. The food is very good at elements and the 19th pub.