What We Love
- Variety of outdoor activities, including a world class golf course designed by Donald Steel
- The 1,800-square-foot spa featuring treatments that blend Native American healing techniques with European spa therapies
- Nightly stargazing tours at the Observatory Dome
What To Know
- Be prepared for digital detox: Cell phone service is spotty or nonexistent
- Exploring the local sights is expensive without a car
- The local staff is efficient and warm, but don’t expect fussy service
- Free WiFi
- Golf Course
- Room Service
In the Meadows of Dan, in southwestern Virginia, Primland is a sprawling 12,000-acre retreat abutting the Blue Ridge Mountains. Its LEED-certified luxury lodge houses 26 guestrooms, plus restaurants that use all local ingredients, including some from the six-acre chef’s garden. The Great Hall has cathedral ceilings with exposed beams, twin fireplaces and views of the pristine landscape in every direction. Natural stone and cedar create a rustic yet sophisticated ambience, and calming neutral tones don’t distract from the golf greens and Blue Ridge Mountains. The resort’s extensive art collection, which includes nature photography on canvas by Joann Dost, adds to the warm, homey vibe.
Bed and Bath
All 26 guestrooms have contemporary neutral furniture and automated Lutron shade and lighting dimmer systems. Mountain Rooms range from 518 to 800 square feet and have comfy beds dressed with luxe 400-thread-count Frette sheets and lush down duvets. Blue Ridge Suites are between 900 and 1,125 square feet, and some have balconies. Modern bathrooms are done up with European glass mosaic tiles and water-conserving Dornbracht fixtures, plus Bulgari amenities, Frette robes and Abyss & Habidecor slippers. On the 10th and 18th fairways of the Highland course, the three Fairway Cottages have Tennessee field stone fireplaces, private decks with valley views, kitchenettes and dining rooms.
Head chef Gunnar Thompson is at the helm of Elements, the resort’s fine dining spot, which uses all local ingredients and farm-raised organic produce. Try roasted local pheasant with a stuffing of wild mushrooms, carved off the bone and served with potatoes from the garden. Chef Thompson also leads cooking classes and foraging expeditions in the six-acre chef’s garden, where you can eat what you pick. The 19th Pub has a lively scene and serves draft beers, single malts and lighter fare. Offset any overindulgence with outdoor pursuits that range from hunting, horseback riding, mountain biking and ATV riding to hiking on a restored six-mile section of the Old Appalachian Trail. Or, for a dose of pampering, the 1,800-square-foot spa offers treatments that blend Native American healing techniques with European spa therapies.
In the Area
If you have a car, Blue Ridge Parkway is a scenic 10-mile drive. Just 20 minutes from Primland, Villa Appalaccia Winery offers winery tours and tastings. Chateau Morrisette produces 20 wine varietals and provides elegant dining in a relaxed Old World atmosphere. Floyd, Virginia, a popular stop along the Blue Ridge Parkway, is a 45-minute drive from Primland and features bluegrass music, arts and crafts. Or head to Mount Airy, North Carolina, which is the hometown of Andy Griffith and features a host of antiques shops.
How to Get There
I have been coming to Primland since the opening, often and year after year. I have had a lot of time to refelct upon it and why I love going there. As nice as the facilities are, as beautiful as the golf course is, as amazing as the views are, it is the people that make it so amazing. From Steve Helms at the top, to Carl and Santana in food service, to Chase and the guys out front, to Paula and Chastity in reservations, to Brian and the golf staff, and even Nina and Pat on the drink cart, each and every one of them go out of their way to serve you and make you feel welcome. Not once have I ever not been treated with the utmost respect and consideration. I believe it is becaure of the goodness of their nature, they are just friendly and kind people. Two comments from those I brought with me this last time "We would like to thank you for the wonderful trip to Primland. The Lodge is absolutely beautiful, the people were so nice and down to earth; I understand why everyone loves to go there. I want to personally thank you both for allowing me the opportunity to go to Primland. You really can't understand the beauty until you start driving thru the curves and arrive at the top, the views were absolutely amazing." and ", I am glad you enjoyed the trip. We all get moving so fast, it is important for all of us to slow down and appreciate God’s work. And Primland is a “no doubter” God’s work." Someone asked me recently where my favorite place to plan golf was - knowing I have played many of the great course resorts in the country. I didn't hesitate to say Primland, because of the people, the views, and the design and condition of the golf course. There is no other place in the country I would rather visit and play golf. Thanks so much to all of you for creating such a gem.
Primland is a hidden sanctuary that is great for any celebration or "just because" weekend. The views can't be beat, and the staff is so attentive to guests' needs. I look forward to the next excuse I have to go back!
We wife and I visited Primland for a long weekend in celebration of our anniversary, and words can't express how special this place is. The facilities are lovely, the range of activities expansive, the food is phenomenal, the views are breathtaking, and the service is wonderful. Every meal we had was first-rate, but our dinner in Elements for our Anniversary was a notch above. Attentive service, imaginative menu (but not to the point of being weird), fantastic flavors... it really was about perfect. Of all the things that impressed us about Primland, the people are the best. After spending three days there, many of them felt like old friends to us - greeting us by name, and showing a genuine interest in our experience there. If you can afford it (it is pricey), this place is not to be missed.