Members Recommend
Excellent 1688 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


Fall Getaway
Jackie J

Love The Icona at Diamond Beach!!
Wonderful atmosphere Great service and very clean. A pleasure to stay at such a fantastic resort. Never disappointed. I recommend The Icona highly. Always look forward to our next visit. Thank you to all the staff for making it such a pleasure to stay there. Coastal Blue is amazing too!!

Another First Class Experience - customer appreciation

There is no place like the Icona! I had a wonderful time this weekend. I could not believe the generous customer appreciation packaage. And now I need to turn the focus and give some staff appreciation kudos. Forgive me if my post sounds like an awards ceremony. I need to thank the warm, welcoming, accomodating front desk and office staff and their managers. As always, Steve, Kim, Sue, Stacy and Mark make every stay fun and comfortable. The new guys David and Am are learning from the best. Anyone I forgot, you know I feel the same. The Icona staff go above and beyond when it comes to hospitality.
We had breakfast both mornings at Coastal Blue. The food is incredible, I recommend Chesapeake benedict and Bananas Foster pearl sugar waffles! And the service amazing. Particularly Delia, she was friendly, sweet and all while providing stellar service. Delia is an Icona star. Thanks to her and Khalid we really enjoyed those meals. And shout out to all the behind the scenes folks who keep the property so comfortable and clean, put the delicious food on the plates.
All of these people and the beautiful property make a FIVE STAR experience every visit!!

Blythanne E

We recently stayed at the Icona. Our friends had their wedding there. Everything was FLAWLESS! The ceremony, the cocktail hour, the reception, our room... Everything was clean and exceeded our expectations. This was our first time at Icona and we are planning a family get away there because we were so pleased!