Members Recommend
Excellent 1587 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


5.0 Excellent 1587 Reviews
Beautiful suite
Reviewed 1 day ago

First time here. 4 night stay. A simple getaway. This motel is top notch! From Steve who took my reservation! He was very nice and knowledgeable. Reassured me that I would not be disappointed. To John who saw us with the luggage cart and immediately took it and took it to our room for us! I’ve never had that done before. The suite was amazing! Updated, nice size, clean! The view of the ocean was nice! Comfy bed! The furniture and kitchenette was very nice! The restaurant on premise is very good, 24 hour pantry fully stocked from food, toiletries, flip flops, robes hundreds of items. Kuerig in the room! Dishwater! Very nice place to stay!! Even in the off season! Very nice staff!! Elevator.

Love the Icona Diamond Beach
Reviewed 6 days ago

This is the second year I have stayed at the Icona Diamond Beach and as expected it was great. Friendly, Courteous staff, Great Rooms, love the spaciousness of the rooms. Thank you for always making my time in Wildwood, NJ a pleasant one.

Amazing Beach Views and Superior Service
Reviewed 1 week ago

I stayed in this hotel for a business trip last weekend and loved every minute! Even though it is their off-season, the staff treated me like a queen. From the moment I checked in, Steve at the front desk made me feel very at home. He even went above and beyond to follow up with me make sure I was comfortable, enjoyed my room, and invited me to take advantage of the restaurant's specials on the last night of my stay (Which were amazing! Thank you for the tip!). The beach-side views were spectacular, especially from the room's balcony. The room was so clean and the small kitchen area was extremely useful and well stocked. I can't wait to come back to this hotel soon!

Great Hotel
Reviewed 2 weeks ago

Every aspect of our stay was first rate from the friendly, responsive front desk staff to housekeeping. Ocean view room was immaculate and well appointed. We'll return as often as we are able. Nicole was especially helpful during our stay.

Bridal Shower
Reviewed 2 weeks ago

I attended a bridal shower on the rooftop of the Icona in Diamond Beach. The place was beautifully decorated and the staff was amazing. They were attentive and polite. Staff member Nicole made sure every guest had what they needed and were satisfied with all aspects of the celebration. Thanks Icona for a wonderful experience.