Members Recommend
Excellent 1603 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


5.0 Excellent 1603 Reviews
Reviewed 1 day ago

Thank u so much for our wonderful stay. Ur service is amazing. Ur staff is exceptional nice. Nancy, was extremely helpful and very professional. I wld reccomend ur hotel very highly. Thank you Nancy, for ur help and questions answered.

FAY, from Brooklyn.

Last minute Spring Break get away!
Reviewed 4 days ago

We absolutely adore all 3 Icona properties! I would recommend them without hesitation. Part of what makes them special is the people that work there and our most recent visit to Diamond Beach was made all the more enjoyable because of Steve and his willingness to make our last minute 4-night Spring Break vacation exactly what we wanted. Steve greeted us at the front desk and we let him know we did not have reservations. We tend to travel this way a lot (spontaneously) and sometimes we get a momentary frown from a front desk clerk when we say no, we don’t have reservations. Not Steve! He quickly figured out what our needs were and set about figuring out how to accommodate us. What we were looking for, if possible, was: a room with a kitchenette, a balcony where I could relax and see the ocean and a king sized bed.

We asked if we could see the room before we committed and Steve didn’t hesitate. When we saw the room, it was EASY to say yes, please!

The room was a dream. it was actually 2 rooms, one living room/kitchenette with a sliding glass door to the balcony and the bedroom that had another slider to the balcony. Laying on the bed, I could look past my toes to the balcony and the ocean beyond. The staggered nature of the building’s architecture makes the balconies very private.

The kitchenette was well stocked with utensils, pots, pans, dishes, glasses and paper towels. The mini fridge held plenty of food and the dishwasher was very useful. We did not use the microwave. There is a Keurig with coffee pods supplied, but we are not coffee drinkers. Everything was spotless and in excellent condition. *one note- you may want to bring dishwasher detergent or pods as they were not supplied. There was regular dish soap and a handi-wipe to use for hand washing if you wished.

The bed with a mattress topper, comforter and soft pillows made for 4 peaceful night’s sleep. The property was very quiet and peaceful on Monday-Wednesday nights. Thursday things came alive with the arrival of a large contingent of wrestlers. Even with all of the activity, the room was quiet.

All of the staff made us feel welcome from day 1 to day 5. I don’t think we passed one person without getting a hello and a smile. Given the consistency of the service and quality of the facilities we are sure to continue making this a destination when we get the urge to get away.


Wonderful Hotel
Reviewed 5 days ago

I will definitely be returning to the Icona hotel. My family and I went for a cheerleading competition. We were not sure what to expect from this hotel since we had never been there before. We were all pleasantly surprised. The rooms were clean and nicely decorated. There were 2 rooms, a kitchen/ living room and then a separate bedroom. The staff as pleasant and helpful. I recommend this hotel to anyone traveling to Wildwood and the Wildwood convention center.

ALWAYS a treat!
Reviewed 1 week ago

WE love the Icona!!! The view is so relaxing...from our bed! The room is HUGE and the space is so well planned. The staff is always accommodating and personable. It's close to Cape May and the Lighthouse walk! We come back again and again!!! We come for celebrations as well as down time! This time we celebrated my husband's 1 year anniversary from his stem cell transplant!! We are ecstatic to be back here in better health!!!

Treated like family!
Reviewed 2 weeks ago

We planned a last minute trip to Cape May and found this hotel online while we were driving. When we arrived, Steve, Sue and Frank treated us like family! We had 3 wonderful rooms near each other - all with a fantastic view. Steve offered some great advice about local places to visit and provided us a list of off-season dining options. Frank supported us in the late night, when we needed a few things at an odd hour. Sue helped us in the morning and made sure we had what we needed to start our day in the best way! I wish we could have stayed longer to enjoy the property more. Thank you so much for a wonderful getaway. We were certainly blessed by ICONA Diamond Beach!