Members Recommend
Excellent 1573 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


5.0 Excellent 1573 Reviews
Reviewed 24 hours ago

I've stayed at both NJ locations. They are equally nice in terms of room etc. I loved the value we received this stay because the price was great and breakfast was included. The bedding was superior. The restaurant was surprisingly delightful, including the food.

I keep coming back!
Reviewed 2 days ago

We love this place! We have yet to visit in the summer. We have a vacation home that we go to in the summer but this is our winter go-to when we visit Cape May.
The staff are always helpful and more than courteous. They have gone out of their way to accommodate us. The facility is clean and well kept. The rooms are a very nice size. The restaurant is on the premise and the food is very good. Even if I tried, I couldn’t, and wouldn’t, think of anything negative!!!

Loved everything about the guest appreciation package
Reviewed 7 days ago

We had a fantastic time experiencing all that was included in our package. The 2-hour open bar and appetizers provided were amazing, especially the crispy the shrimp. The breakfasts were outstanding.We loved watching the sunrise from our balcony whilst sipping on our coffees. All of the staff we dealt with were friendly and very helpful. The location was 5 star, can't wait to come back again in the Summertime. Thanks for a great visit!

Guest appreciation weekend
Reviewed 1 week ago

First class all the way,from the welcome greeting to checkout. Room was two room suite. Loved watching the sunrise from our balcony. Room was spotless and managers welcome party was excellent. Breakfast was included both days which was also a pleasure. Looking forward to our next visit.

Great Place to Visit! Will be back!
Reviewed 2 weeks ago

Had a great time at my best friends Bridal Shower! The rooftpp deck was so classy and comfortable plus Nicole did such an amazing job helping to coordinate the event. The staff at Icona is top notch. Professional, curteous staff make you feel like family and i can't wait to go back. Bravo,Icona, such a breath of fresh air in this community!