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Very Good 2394 Reviews
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Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


Amazing stay!

This hotel has it all. Ideal location on the Wildwood Crest strip. The hotels in the southern region are well-spaced, thus providing a large beachfront with a fun outdoor bar. The food is superb, pulling diverse world influences for a cultural fusion. Complimentary meal one-night; can't beat it. Every member of the staff was personable and courteous and professional. They have a great crew, all of which make the guests feel welcome. The room's decor/lighting wowed me every time I entered. Also, they sported nice balconies, and were always clean and comfortable. There's a beautiful in-ground pool and lounge area. Just stay at this hotel. You'll be glad you did.

Fabulous Getaway
Nancy F

We stayed here in September and again in October. Our stays gave us a much needed break from reality. It is hard to explain how relaxed this hotel makes you feel. I have to start with the amazing people who are employed here. We were greeted at the front desk by Sue, Mary and Am who made us feel very welcome. We also interacted with Delia at breakfast and she was a joy, the food in Coastal Blue was delicious. Our room was immaculate and we had a wonderful view of the beach and ocean. I have to give kudos to the Management dteam for their hiring skills, everyone we encountered was wonderful and seemed to enjoy working at The Icona. We are hoping to get back in November for another getaway.

Family friendly

We had a great off-season visit. The staff was helpful and friendly.

Great location. It was an easy drive to Cape May and other nearby attractions. We also visited the Cape May Zoo.

While many restaurants are closed for the season, there are great options in Wildwood and Cape May (and the hotel).