Members Recommend
Excellent 1477 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


5.0 Excellent 1477 Reviews
Everything You Need And More !!
Reviewed 17 hours ago

The ultimate private beach resort ! So many great things to say and i do not know where to start ! My wife and I had our wedding and reception here this past weekend. Our friends and family were treated like royalty from the time we checked in. Check in, bag handling and room entry was smooth thanks to their great staff. The rooms were amazing, clean, and came with a fully stocked kitchen. The ocean view was very nice. The resort has everything you need for a relaxing stay, that will make you feel like your on a tropical island vacation. The private beach, beach bar and fire pits make for a very enjoyable evening. Ocean Blue, the resort restaurant has a nice selection of very tasty food. Resort staff were very accommodating, especially Hope and Maria ! Thank you for making our weekend the best ever. We definitely plan on coming back soon.

Service, Service, Service
Reviewed 17 hours ago

I arrived from Indianapolis not knowing what to expect from a Wildwood experience. Typically, beach vacations take me to Lake Michigan, the OBX, and the Gulf. I has a wonderful experience and can't wait to tell family and friends about Wildwood Crest. The Icona Diamond Beach was exactly what I was looking for in a quiet and relaxed place. The hotel was immaculate and the beach was gorgeous. But, quite honestly, I enjoy a vacation so much better when the staff enjoys what they do. The staff is warm, inviting, fun, courteous, and professional. Many cheers to Kassandra of the wait staff: attentive, professional, and happy! - JMW.

Don’t stay anywhere else
Reviewed 1 day ago

I’m sitting here at our house in a post ICONA Diamond Beach vacation funk, while writing my review.

Originally from the Midwest, I’ve grown to accept that the East Coast just isn’t friendly for the most part. That being said, we would swear each and every employee at the ICONA was from the Midwest. They were all incredibly nice, eager to help and truly a pleasure to speak with.

The suite was perfect for 3 kids and 2 adults, was spotless and beyond clean. Like spotless clean. The kitchenette was perfect for our snacks and grown up drinks!

The pool and beach were the best part. I mean, who could complain about servers asking what you’d like to eat and drink, while lounging at the pool or beach? Not me.

Seriously, if you stay anywhere else, you’re crazy. It’s a vacation that will leave you in a post vacation funk, which is not a bad thing 😊

First Time Visitor
Reviewed 2 days ago

Beautiful, relaxing resort! Everything went swimmingly until checkout when they tried to charge me for a meal in their restaurant that I did not have. I explained very clearly that we had only eaten lunch on the 19th in Coastal Blue. The desk clerk was trying to charge my card for a $47.00 meal on the 18th at 8:30. We were not even in the hotel at that time. I feel that she only took it off my card because the lobby was filling up and she didn't want new guests to hear of the issue. Why would anyone spend $1200.00 plus in a hotel and lie about $47.00? They need a better system for making sure charges go to the correct room.

Beautiful Private Resort on the Beach
Reviewed 2 days ago

We've never been a fan of beach motels so I was thrilled to find a modern hotel that sits right on the beach in NJ! It's located on Diamond Beach in between Cape May and Wildwood (about 10 minutes either way). Diamond Beach is this beautiful strip of beach that caters to condo owners and just a few hotels so it has this private, almost secluded feel. The waves are calm and gentle enough for my little ones. And the sand was the softest I've seen in NJ.

The hotel is clean, updated with friendly service all around. We saw mostly families. We had a premium double suite facing the ocean. The views were gorgeous. The room was a fair size for 2 adults and 2 young children but the bathroom was tiny and hard to maneuver in with kids. The toiletries were nice though. I liked the kitchenette which had a small fridge, electric stovetop, microwave, plates and utensils (but no toaster).

The pool is wonderful and heated. Perfect place to lounge while your kids play. It opened at 10am. There is a kiddie pool but sad to report that it is not heated so most people who jumped in jumped right out. It's probably more suited to July and August weather.

There's not a lot places to dine in the Diamond Beach area so we ate in Cape May and also took a 45 min ride to Ocean City which our kids always enjoy. Besides the beach and pool, there's also bike riding and a little playground about a block away from the hotel. Overall we loved Icona Diamond Beach my eldest was sad to leave so we've already decided to come back next summer.