Members Recommend
Excellent 1620 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Located on a private beach south of the extremely popular Wildwoods beach community
  • New suites with kitchenettes
  • Balconies that grab a piece of Atlantic views

What To Know

  • The pool is open seasonally (generally May through October, weather permitting)
  • One parking space per suite is included in the resort fee
  • Check out is at 10 a.m., and parking space must be vacated at that time
  • The hotel is popular with families
  • This is a quieter stretch of this beach than Wildwood to the north
  • Bathrooms are accessible only through the bedroom


  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Elegant Modern sofa property living room pillow home Suite cottage


Modern seaside suites in Diamond Beach with a restaurant and pool, set on New Jersey’s only private beach

The Look

As you cruise down Wildwood Crest’s Ocean and Atlantic avenues, fluorescent Midcentury “Doo Wop” motels give way to Diamond Beach’s more traditional cottages and new condos. On a private beach between a massive condo complex and a gated residential development, Icona Resort is a delightful artifact of the area’s 1960s and ’70s heyday; its skeleton is an angular, sawtooth-style building maximizing the ocean views.

Bed and Bath

The 200-room motel was gutted and transformed into 108 mod, spacious suites that elevate the traditional Jersey Shore stay with private ocean-view balconies, contemporary wood furnishings, golden carpeting and comfy living areas with queen-size sofabeds. The galley kitchen is ready to cook, with a mini-fridge, microwave, dishwasher, two-burner stovetop, Keurig coffeemaker, cookware and dishware. The bathrooms are accessible only through the bedroom; they’re new, functional and stocked with organic bath products. Suites on the sunny south side catch the best Atlantic views from balconies above the pool. North side suites also have balconies, with partial ocean views.


Icona Resort’s position at the end of Diamond Beach bestows it with New Jersey’s only private beach, a stretch of sand set aside for resort guests and perfect for families with young children. The hotel’s approved beach vendor rents everything you need for a day in the sun, from umbrellas to sunscreen to boogie boards, and lifeguards keep their eye on the rolling surf. Or you can stay poolside all day and then head to Coastal Blue Oceanside Bar & Grill for classic seafood such as blackened fish tacos with mango slaw, guacamole, chipotle aioli or lobster mac and cheese.

In the Area

To the north, Wildwood is a family favorite for its traditional pier amusement park and cheeky Jersey Shore style. The aforementioned beach motels may not match Icona for luxury and space, but their façades are works of art and a blast from America’s optimistic post-WWII past. Explore Wildwood’s “Doo Wop” Midcentury resort architecture with the local Doo Wop Preservation League, dedicated to promoting and preserving a slightly tacky but definitely charming architectural legacy. South of the resort, Victorian Cape May protects a different scene: the largest collection of 19th-century buildings in the country, which now house boutiques, restaurants and galleries.

How to Get There

Hotel Icona Diamond Beach
9701 Atlantic Ave
Wildwood Crest, NJ 08260 United States


5.0 Excellent 1620 Reviews
Wedded bliss
Reviewed 4 days ago

My niece got married here. We stayed 2 nights, and the whole wedding block was well cared for. The hotel is clean and neat, easy to get too, and close to the Wildwood boards. It has a beautiful private beach and 2 nice bars. The only negative was that the wedding tent was so far from the main hotel.

Wonderful Hotel!
Reviewed 6 days ago

My husband and I loved our recent stay at Icona Diamond Beach. Our suite was lovely and the staff was so friendly and accommodating! We had the most fantastic day at the beach relaxing on lounge chairs under an umbrella. Icona has an awesome outdoor area with a kitchen, bar and huge lounge area complete with a walkway of Palm Trees! We were served drinks and pizza right under our umbrella. We are planning our next trip there in September. Can't wait!

Beach get away
Reviewed 1 week ago

Excellent customer service and friendly staff, the room was clean, very comfortable bed, quiet to sleep, great view to the occean, nice pool, good restaurant specially breakfast buffet. I recomend Icona Resort, is a great place to stay

What a great escape
Reviewed 2 weeks ago

Icona treated us with such kindness and care. The staff was awesome in every way. The hotel itself made you feel like you were on an island getaway instead of the Jersey Shore. I highly recommend Icona as your next getaway.

June Wedding
Reviewed 2 weeks ago

My husband and I had our reception at ICONA Diamond Beach on June 1, 2019. We could not have been happier with both coordinators Hope and Summer and the rest of the ICONA staff who handled everything flawlessly from the day we booked to the day after the reception. Hope and Summer were incredibly attentive and got back to us immediately when whenever we had questions. They were so helpful and both had excellent ideas for the food and layout details.
Our reception was absolutely beautiful and the food was amazing! This venue makes you feel like you’re in the Caribbean. While we were given several options for food arrangements, we went with passed hors d'oeuvres during the cocktail hour, steak and crab cake for the reception and pizza and s’mores for our after party at the Star Bar. We received countless compliments from our guests on both the venue and the food. Several of our guests even said it was the best wedding they had ever been to!
The day could not have gone better and we are so happy with how it turned out. We had so much fun, it was truly the best day ever!
After the reception, we stayed at the Icona hotel and the room was perfect and spacious with a gorgeous view of the pool and beach!