Very Good 2522 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Beach butlers delivering Tiki Bar drinks to your chaise on the white sand beach
  • The 18-hole golf course designed by Robert Cupp
  • Pre-dinner drinks at the waterfront fire pit

What To Know

  • The Bay Tower is quieter, but across the street from the beach and main resort amenities
  • For $30 to $60 per day, book a poolside cabanas and enjoy perks such as WiFi, sorbet and cold towels
  • Balconies are nonsmoking; smokers can light up at the fire pit and other outdoor areas
  • A $25 resort fee per night will be collected at the Jetsetter checkout


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Golf Course
  •  Gym
  •  Handicap-accessible
  •  Kids Club
  •  Parking On Site
  •  Pool
  •  Restaurant
  •  Room Service
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Balcony Bedroom Modern Patio Resort property home cottage living room bed sheet Suite farmhouse


Sprawling Naples resort with a beach, poolside cabanas and a golf course

The Lowdown

Divided between the Gulf Tower, Beach Tower and Beach House, the 189-room LaPlaya Beach & Golf Resort, A Noble House Resort, sprawls along a white sand beach. All accommodations feature lime green walls, floral throw pillows atop plush bedding and floor-ceiling doors that open to private furnished balconies. Guests are invited to stretch out and relax on the beach, in one of the private cabanas surrounding the hotel’s four pools (with beach butlers ferrying margaritas from the Tiki Bar, naturally) and by the fire pit over sunset drinks or S’mores. By day, guests alternate between the golf course, SpaTerre, and the Gulf of Mexico for kayaking, parasailing or standup paddleboarding. Work up an appetite for dinner? Make reservations at Baleen restaurant, where you can dine in either in the elegant dining room or right on the sand and try dishes such Florida Keys yellowtail snapper with creamed boniato, roasted bok choy, mango and aji amarillo.

In the Area

Those seeking time on the water can partake in chartered fishing trips or guided boat trips run by the Conservancy of Southwest Florida. Naturalists will also enjoy strolling the 2.25 mile raised boardwalk through the Corkscrew Swamp Sanctuary, or sailing around the monkey islands at the Naples Zoo at Caribbean Gardens. City slickers may prefer the shops and cafés of Fifth Avenue South (or, if rare bad weather hits, the stores and cinema at Mercato Shops).

How to Get There

LaPlaya Beach & Golf Resort – A Noble House Resort
9891 Gulf Shore Dr
Naples, FL 34108 United States


4.5 Very Good 2522 Reviews
Lovely as always
Reviewed 1 day ago

LaPlaya is a beautiful resort directly on the beach. We went just for the weekend this time and stayed in the beach house, as always. I’ve been there 5-6 times before and always stayed in a room facing the gulf but we decided to save some money by facing the pool. It was not disappointing! The pool view is actually lovely. And quiet, even with a lot of people there. The landscaping is beautiful. I need to note though, that our favorite room is a lanai room facing the gulf. It’s the most expensive but it is wonderful to be able to walk right out of your room, onto the beach just steps away. The hotel, although not a small hotel, feels very much like an Inn. It was just renovated and I was pleasantly surprised. The way it was described left me to believe that it now had a Miami/SouthBeach feel but it doesn’t. I still prefer the original decor which was more like a Ralph Lauren/Old Florida design, but they did a great job on the renovation. I only have 2 complaints about the room, which by the way is a nice size. They need to add charging equipment that you find in the newer hotel rooms. We had to unplug our floor lamp for one of our chargers. In addition, there is no mirror in the bedroom, which required more coordination between our showers and drying our hair. The staff is friendly and very helpful. The food is excellent. We ate breakfast there both days and dinner one night. We have stayed in some of the highest rated hotels in the world. I don’t hesitate to rank LaPlaya with our favorite hotels. With all it’s fabulous style there is nothing stuffy about LaPlaya. Plus - I don’t want to forget to mention the unbelievable sunsets you’ll see from the Tiki Bar or newly added fire pit. The beach is lovely, with towel service and lunch and beverages served at your lounge chair. The water, most of the time is a beautiful blue, and sometimes even turquoise. The sand is white and powdery. We’re going to have to return very soon!

Dissappearing waitresses in Belen restaurant
Reviewed 3 days ago

Our second visit in 10 days. Today ordered chicken BLT, not expecting to get dried tough breast of chicken. But the worst experience was that the waitress never showed after food was delivered by kitchen...we expected to get the opportunity of tea refills after paying $4.00 per glass.

The prior visit should have been a warning..on that visit after being seated and waiting 15 minutes I cornered the hostess requesting we have a service person..

Both visits were after 1:30 and there were only about five tables occupied...

This will be our last visit to a former favorite..

Wonderful again!
Reviewed 4 days ago

Just left LaPlaya after yet another wonderful stay. Our room on the 8th floor was fabulous.
Thank you to the beach guys, Nick and reception, housekeeping, Baleen staff and the valets. You are a great team.
We were so pleased to see Elena (Spain) before she leaves. Elena you were a highlight of our many holidays. We, like many others, are sorry to see you go and glad we got to say goodbye!
To everyone else we look forward to seeing you again next year.

Reviewed 4 days ago

My boyfriend and I stayed here for a romantic get away weekend. Our room was clean and had a nice balcony but for the price it was nothing to scream about. It was missing that "Wow !" Factor you would expect from a five star hotel. The food wasn't very good at the resteraunt downstairs either. We payed way too much for an extremely tough octopus appetizer. Nothing at all what I expected considering the very high price tag.

La Playa, Naples - Great Stay!
Reviewed 1 week ago

The service was really great, rooms were spacious and clean, and the view and location of this hotel are really unbelievable. Food at the hotel was higher than off-Site but really good with excellent service. The view on the beach was unbeatable. We love this place and its a real "go to" place in Naples.