Very Good 3207 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Hammam and argan oil massage in the Daniel Jouvance Spa
  • Fireside shisha in the Le Riad bar and cocktails in the Le So nightclub
  • Nightly music and performances give insight into Moroccan culture
  • Beachfront location, but the hotel is also within strolling distance of the bars and restaurants on Agadir’s central boulevards

What To Know

  • Rebuilt following an earthquake in 1960, Agadir is a modern resort city; it lacks the traditional ambience of other Moroccan cities
  • There are more than 300 rooms and suites — do not expect an intimate boutique hotel
  • European families descend en masse during the Christmas holidays


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Kids Club
  •  Parking On Site
  •  Pet-friendly
  •  Pool
  •  Restaurant
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Beach Bedroom Family Patio Resort sofa property red home cottage Suite nice pillow living room bed sheet


A contemporary palm-laden Moroccan palace on the golden sand of Agadir's beach

The Lowdown

Inspired by traditional Berber architecture, the Royal Bay brings to the heart of modern Agadir a sense of the ancient calm found in the Moroccan countryside. Hand-crafted cedar doorways, arches, fountains and domes create the feeling of a sumptuous palace or riad — as imagined by architect Chan Sau Yan, whose other buildings include Singapore’s landmark Tokio Marine Centre. The decor amplifies the sun-drenched splendor, with antiques, artworks and Moroccan carpets, poolside palms and fires flickering in the balmy evenings. The dominant color is orange; it’s seen everywhere, from the seats in the alfresco restaurant to the towels at the beachfront pools. It reflects southern Morocco’s citrus groves and year-round sunshine. While this five-star Sofitel hotel is a perfect spot for dedicated sunbathing, it’s also easy to pass the days with water sports, golf or daytrips to the Anti-Atlas Mountains and the Sahara.

In the Area

Agadir’s long, golden beach is the best place to spend time; available activities include windsurfing and jet-skiing. Within walking distance of the hotel are the Musée du Patrimonie Amazigh, which displays Berber craftwork and artifacts, and the Mémoire d’Agadir museum, which commemorates the earthquake that devastated Agadir in 1960. At sunset stroll up the seafront promenade to the marina, which has excellent restaurants including 33Yacht Adress, or embark on an excursion to the 16th-century kasbah overlooking Agadir. For an authentic experience of Morocco, take a taxi two and a half miles inland to Souq al-Had, where a jumble of stalls sells everything from local crafts to herbal potions.

How to Get There

Sofitel Agadir Royal Bay Resort
Bp 226 Cite Founty P4
Agadir, 80 007 Morocco


4.0 Very Good 3207 Reviews
Disappointed and mis-sold
Reviewed 9 hours ago

Just arrived. Well words fail me... Tired, dated, poor cleanliness, and closer to 3 star.
Tui you have over misrepresented this Hotel and need to wake up to some of the false reviews on TA pretending its standard is higher than it is to bump up its rating.
Demanded a change of Room after finding a dark bedroom, no balcony, dirty window looking at well... a tree and nothing else. It was sold as a Double with a garden view. Tui you have misrepresented this room and the level of the overall standard here. We always book with Tui, 5 star and normally happy.
We were given another room at the back of the hotel with terrace. But for £2.5k we feel ripped off and very angry.

We are going to see if we can move Hotels. We stayed at Riu Tikida Palace 3 times and excellent high standards and have never been disappointed. Fingers crossed.

My advise avoid and go to the Riu Tikida Palace. 200% better at a similar price.

Gabriel Y
Reviewed 13 hours ago

We stayed at this hotel for one week and literally it was the best hotel experience for me and my family. The hotel is so big and fresh and have everything you want and a service with the little extra. We want to send an extra thank you to mr Khalid at the restaurant for the incredible service, to Rachid by the pool and an really extra big thanks to the pool Guy Abdallah for his incredible service and for his good heart. This service can’t be described in words it must be perceived in real life. This was our first but definitely not the last visit at this hotel

The best hotel with an amazing service
Reviewed 1 day ago

We stayed at the hotel in March. It was literally the best hotel we ever stayed at. The brake fast buffe was amazing with so many different dishes, it was so fresh. Me Khalid who works at the restaurant gave us so much service, we didn’t need to go up to get anything, he served us so good every day. The hotel is so big and clean with so good staff. We have no words for the service by the pool from de best mr abdalla, he help us with everything and so did me Rachid, not for tips just from the heart. The sun beds and everything is so nice and clean! They upgraded our rooms with balcony free from charge. The cleaning of the room was outstanding, mrs Aïcha cleaned our rooms so good and she is lovely, she even folded our clothes! The man by the gate put a smile on our faces everyday with his kind words. This is defenetly not our first and last visit at this hotel, we can’t wait to go back to this amazing hotel with an outstanding service!

Absolutely amazing!
Reviewed 1 day ago

I took my wife for a special birthday treat. The service from the start was second to none. We were given such a warm welcome. We stayed in one of the private villas with a pool. The cleanliness was exceptional, maids cleaned the room twice per day. We had the head butler, Mohamed Ailla who was outstanding. He went the extra mile and nothing was too much trouble to make our stay as comfortable and relaxing as possible. Breakfast was incredible, so much choice and all the food was fresh and delicious. For lunch we went to the restaurant overlooking the ocean. It was a wonderful setting. The food was delicious and the service provided by Mustapha Amazal was excellent. For dinner I took my wife to So Good restaurant. The team were well trained and polite, making us feel very well looked after. The chef made a beautiful cake for my wife's birthday. They made our dinner unforgettable.
Overall, a big thanks to Thami and Simo (Riad) and all the team at Sofitel who worked so hard to provide an amazing stay. Honestly the best place to stay in Agadir.

Perfect place to relax
Reviewed 2 days ago

We wanted a break, relaxed and nothing to worry about, this was a great place for that. We had room 68 which was lovely, on the ground floor, with a small terrace, we did look at another room and unlike newer hotels, many of their rooms do not have balconies or terraces. Lots of quality food, with plenty of variety, we opted for the all inclusive option, which we thought to be good value. staff were fabulous, with a shout out to Mohamed on reception.....