Very Good 609 Reviews
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What We Love

  • Daily American breakfast is included in the Jetsetter rate
  • Prime location just a block from Playa del Carmen’s restaurant- and bar-lined Fifth Avenue
  • Alfresco yoga classes beside the rooftop pool
  • The hotel offers a 50 percent discount on passes to Mamita’s Beach Club

What To Know

  • In-room treatments can be arranged through the front desk, and there’s a public gym on the same block
  • The beach is a five-minute walk away


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Parking On Site
  •  Pool
  •  Restaurant
  •  Spa
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City style meets the beach at this central Playa del Carmen pad with a rooftop pool and international bistro

The Look

Urban style at the beach. The Soho Playa is a modern four-story construction with a boxy façade defined by hammock-strung balconies. Full walls of glass and a centerpiece water feature lend a Zen atmosphere in the lobby, which opens onto the bistro, where a tasty à la carte breakfast is served each morning. On the rooftop, guests have access to the petite pool and loungers, plus daily alfresco yoga classes and occasional dinners and events.

Bed and Bath

The comfy, spacious bedrooms are done up in purple and cream shades, with boho touches in the patchwork blankets, mismatched pillows and rough-hewn hardwood headboards. Most of the simple bathrooms have standalone glass showers, though a handful have deep soaking jet tubs. All the modern comforts are present, including free WiFi, flat-screen TVs and, in larger rooms, coffeemakers, but the best feature is the simplest: a private balcony strung with a colorful hammock made by local Mayan artisans.


Start your day with breakfast in the ground-floor bistro, or grab a coffee to go and make for Mamita’s Beach Club, a five-minute walk away. Guests receive 50 percent off lounger passes, but go early to claim yours and beat the crowds. Or you can head up to the hotel’s rooftop pool area for more secluded sun worship, plus Caribbean views. You can also take the daily yoga class on the rooftop; ask the staff for the monthly schedule. There’s no spa or fitness center, but in-room treatments can be arranged through the front desk, and there’s a public gym on the same block.

In the Area

The Soho Playa is just a block from a prime patch of Fifth Avenue, Playa del Carmen’s frenetic main thoroughfare. There are curiously few good Mexican restaurants, but you’ll find local specialties at Maiz de Mar, Almirante Peche and the hip Plank. For beach time, nab your lounger early at Mamita’s Beach Club or arrive after dark for a dance party on the sand. For a dose of retail therapy, Fifth Avenue favorites include Narcisa and La Bikineria. Away from Playa, make the one-hour drive to hip Tulum for culture at the ancient Mayan ruins, top eats at Hartwood, Posada Margherita and Zamas, and eco-adventures in the Sian Ka’an Biosphere Reserve.

How to Get There

Soho Playa Hotel
Calle 24 Esq. Av. 10 Col. Centro
Playa del Carmen, 77710 Mexico


Nice and modern

Soho is a very modern hotel with nice features. It has an elevator, a roof top pool with a bar that wasn’t opened when we were there but still nice. Large rooms, comfortable bed. Small restaurant on site and a very good breakfast is included in the price. Large towels and basic toiletries. Underground garage. What I found not so great is that the building seems to lack maintenance. Our sink and toilet did not drain and thankfully they were able to move us to a different room. Along the way I notice a few other small things, like the elevator won't come to the 1st floor when you push the button. The shower heads were full of hard water preventing a good flow, even though water pressure was available. The pool light had come out of its holder and was floating with wires to the top of the smaller pool. Anyway my point is, yes I would stay here again but I hope they start a better job of maintaining so the property remains a nice place to stay. It’s not far from 5th and was quieter then many hotels I have stayed.

Lovely hotel

We recently stayed at this hotel for 5 nights and had a great experience! Receptionists were very nice and helpful! Hotel was lovely and rooms were clean and comfortable! Great location, a block from 5th avenue! Also, they have complimentary breakfast at the restaurant downstairs and it was delicious! Will definitely be coming back!

Great location, great staff, comfy rooms

GREAT LOCATION! GREAT HOSPITALITY! This property is located about 2 blocks from beach and one block from 5th ave shopping. There is a nice healthy restaurant in the building, where lots of body builders and active people came to eat. Beds were very comfy, air conditioner worked well. Pool was small but nice to have available after a long day shopping or at the beach. Yasmina (front desk) was sooo helpful. I made a couple requests which she promptly took care of. Once I asked for a blankets as I was walking out the door. She had the blankets waiting at the desk when we returned at midnight. She was not there but the security guard was aware and handed them to us. It felt like we were staying with a family member she was sooo sweet! Our housekeeper was also great. I believe his name was Nemesio. My belongings were always right where I left them and the room was clean and well stocked every night. They did have a safe in the room which was roomy enough for my laptop and worked well. One complaint was the sliding door did not lock. Ownership should fix this though I was more confident in our safety, knowing the security guard was there overnight. We walked to Papa Charly's a couple times. It is an italian place about 3-4 blocks away which also serves breakfast. Definitely recommend it if you stay at this hotel. Hotel is also very close to Coco Bongo and walking distance to pier for the ferry to Cozumel. It was a little loud at night as people are going home from bars.