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What We Love

  • Belle époque style and Art Deco grandeur, with breakfast includedThe great location, with easy access to the beach
  • Strolling along the beautiful promenade, which is packed with shops and entertainment
  • Enjoying the hotel's Michelin-starred dining, over exquisite views

What To Know

  • Rooms are compact and a little dated but clean
  • The hotel faces the bars, restaurants and shops of Piazza d'Azeglio
  • Free WiFi is extremely hit or miss
property cottage living room home Suite Bedroom condominium


Art Deco style in Tuscany, with complimentary breakfast, a treat from the chef and more

The Lowdown

Belle époque style and Art Deco glam make Viareggio a Tuscan beach destination with an effortlessly cool atmosphere and enviable Italian sophistication. Whether they involvesipping an espresso along the famed and architecturally stunning promenade, or discovering family-run trattorias overflowing with vintage charm, your days and nights in this destination will feel like a time warp. So will The Plaza e De Russie, Viareggio’s oldest hotel, with grandeur that reflects its origins.
The name honors the Russian aristocracy, who made this area a beloved summer retreat. This timeless elegance is evoked in the interior, with vintage furniture, Murano chandeliers and more Art Deco touches setting an opulent tone. With a Michelin-starred restaurant, too, offering haute cuisine with panoramic views over the coast, the property is one of Viareggio’s most luxurious stays.


Superior rooms are decked in elegant Liberty fashion, with parquet floors and cherry-red wooden furnishings heightening the sense of grand period style. Some of the rooms offer sea views, and some offer views over Piazza d’Azeglio, each providing unique morning sights. You’ll also be blessed with homemade biscuits on arrival.


Lunasia is a Michelin-starred restaurant, offering exquisite treats in a smart setting. The food is focused around fresh, local ingredients, prepared in modern ways, with a nod to classic dishes of the region. It’s an indulgent experience heightened by incredible panoramic views over the long stretch of beach and the blue Ligurian sea. Please note that it will be closed during the winter.


The hotel is located on the promenade of Viareggio, providing a short walk to the center of town. It’s also a stone’s throw from the beach, making it a perfect location for a break in the sun. Viareggio is also well placed for small excursions. For intrepid exploration, the Apuan Alps which provide a backdrop to the city are ripe for adventure, with small villages hidden away to discover. Pisa is just a short half-hour drive, making for easy outings into Tuscany.

How to Get There

Hotel Plaza e De Russie
Piazza Massimo d'Azeglio 1
Viareggio, 55049 Italy