Very Good 356 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Belle époque style and Art Deco grandeur, with breakfast includedThe great location, with easy access to the beach
  • Strolling along the beautiful promenade, which is packed with shops and entertainment
  • Enjoying the hotel's Michelin-starred dining, over exquisite views

What To Know

  • Rooms are compact and a little dated but clean
  • The hotel faces the bars, restaurants and shops of Piazza d'Azeglio
  • Free WiFi is extremely hit or miss
property cottage living room home Suite Bedroom condominium


Art Deco style in Tuscany, with complimentary breakfast, a treat from the chef and more

The Lowdown

Belle époque style and Art Deco glam make Viareggio a Tuscan beach destination with an effortlessly cool atmosphere and enviable Italian sophistication. Whether they involvesipping an espresso along the famed and architecturally stunning promenade, or discovering family-run trattorias overflowing with vintage charm, your days and nights in this destination will feel like a time warp. So will The Plaza e De Russie, Viareggio’s oldest hotel, with grandeur that reflects its origins.
The name honors the Russian aristocracy, who made this area a beloved summer retreat. This timeless elegance is evoked in the interior, with vintage furniture, Murano chandeliers and more Art Deco touches setting an opulent tone. With a Michelin-starred restaurant, too, offering haute cuisine with panoramic views over the coast, the property is one of Viareggio’s most luxurious stays.


Superior rooms are decked in elegant Liberty fashion, with parquet floors and cherry-red wooden furnishings heightening the sense of grand period style. Some of the rooms offer sea views, and some offer views over Piazza d’Azeglio, each providing unique morning sights. You’ll also be blessed with homemade biscuits on arrival.


Lunasia is a Michelin-starred restaurant, offering exquisite treats in a smart setting. The food is focused around fresh, local ingredients, prepared in modern ways, with a nod to classic dishes of the region. It’s an indulgent experience heightened by incredible panoramic views over the long stretch of beach and the blue Ligurian sea. Please note that it will be closed during the winter.


The hotel is located on the promenade of Viareggio, providing a short walk to the center of town. It’s also a stone’s throw from the beach, making it a perfect location for a break in the sun. Viareggio is also well placed for small excursions. For intrepid exploration, the Apuan Alps which provide a backdrop to the city are ripe for adventure, with small villages hidden away to discover. Pisa is just a short half-hour drive, making for easy outings into Tuscany.

How to Get There

Hotel Plaza e De Russie
Piazza Massimo d'Azeglio 1
Viareggio, 55049 Italy


4.0 Very Good 356 Reviews
Closed indefinitely (they hope, reopening for Carnevale 2019??)
Reviewed 11 months ago

We do hope The Plaza will open its doors again. As of mid-May the building had the unloved look of a lost sweetheart, plaques at its entrance removed, shutters bolted, a bit of scaffolding being put up, doors padlocked, dusty curtains drawn and a look of despair. Surely it can't become the bookend partner of the Excelsior, at the other end of the Viale. Allora.

Nice hotel. Spectacular views
Reviewed 2 years ago

First time visiting Viareggio and Tuscany. Not disappointed with the city or the hotel.

Great location directly across from beach and shopping Promenade.

Breakfast service on 4th floor roof terrace was amazing. The staff, including Micheal and Christina were top notch. They were highly attentive, friendly and a pleasure to see each of our 7 mornings. They quickly learned our names and our favourite beverages. Cappuccini were offered before we even sat down.

We would have booked dinner there if we were not travelling with young children. If breakfast service was an indicator of dinner offerings, we would have liked to have dined there.

Family suite was beach-facing and 3rd floor, making for wonderful views morning and evening, as well as nice breeze coming in from ocean.

Balina Beach Club service across street in partnership with Hotel was adequate. Pool was freezing cold. The coldest we have ever experienced in our world travels- and we are Canadians used to cold!

The beach was spotless and there were always chairs and umbrellas available to us as hotel guests each day. However, be warned that the beach vendors selling their wares are persistent.

The ocean water in early July was extremely warm for the kids and parents alike, but at times there was a lot of garbage and debris floating in the water, which was surprising. This was remarkablly different from the spotless clear water of the Cinque Terre beaches.

Local restaurants were fantastic, affordable and family operated- all within walking distance from the hotel.

Street performers provided evening entertainment on the promenade across from hotel and seeing the ferris wheel lit up in the distance was also a nice touch for our children.

Viareggio was a great location from which to take short day trips to Cinque Terre and to Pisa by train or rental car.

Hotel provided rental car parking nearby when needed.

Front reception desk staff member, Daniella was professional and helpful.

Good Hotel
Reviewed 2 years ago

We stayed here 9th / 19th September , ideal location for the pedestrianised area of the seafront , handy for eating places , but we tended to go to Eden just over the road at the Theatre Eden. This is the 2nd time in Viareggio , stayed before at the Esplanade at the opposite end of the seafront , and have to say both hotels are similar. The Plaza is an older hotel , and very clean in all public areas. Breakfast was exactly what you would expect , with the main waiter and 3 younger staff always on hand to ensure everything was available. We stayed in room 208 , we had booked a superior room through Jet2 , but this room seemed a standard version, nothing like the online photos. However it was adequate for our needs. Pity about the weather though , some awful thunderstorms and rain during our stay , with roads outside the hotel flooded on our first night. Overall though a satisfactory break in a well cared for hotel and business

This worked really well for us.
Reviewed 2 years ago

We thought that this hotel was ideally located near cafes/restaurants, near the port area, the buses and the wheel. Before we left home we had email correspondence with the front desk, who booked a car to meet us at Pisa. They were very welcoming and helpful to our questions throughout the week. The room was fine, the lounge was very comfortable for the odd rainy hour, the breakfast had everything we needed and more, but the icing on the cake (so to speak) was the opportunity to eat at the award wining restaurant on the top floor without even going out.( I have reviewed this separately.)

Good hotel in good location
Reviewed 2 years ago

Very nice hotel with friendly and helpful staff. Breakfast on the roof top resturant was great with lovely view. The continental breakfast was included with a room which was nice anything else was extra.
The hotel was spotless.Good location for the beach and cafes. About 10 minutes walk to train station but pretty straight forward.
On a negative note the air conditioning in the room was really noisy. Should probably got someone to look at it. All in all lovely hotel. We used did not need a swimming pool so beach and pool across the road no issues.