Very Good 3146 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The well-equipped gym is open 24 hours
  • Mingling with New Yorkers in the trendy Living Room bar
  • Ordering almost anything that you can buy in New York straight to the room with the hotel’s “Whatever/Whenever” service

What To Know

  • There’s a daily fee for internet
  • The hotel is surrounded by excellent restaurants and markets
  • For benefits like free or cheaper WiFi, upgrades, and breakfast, you need to be an SPG member


  •  Babysitting
  •  Bar
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Buzzy Beaux Arts building hotel with sleek modern furniture, a beautifully designed bar, and a fabulous location in Union Square


Smack in the middle of uptown and downtown, this W has one of the best locations in the city: it’s handy to get almost anywhere from Union Square, a historic intersection in central Manhattan, but the neighborhood has so much to offer in terms of food and shopping, you might not even need to leave. A mix of original details from the 1911 building, like the grand staircase and oversized windows, work perfectly against the trademark W details of modern furniture jazzed up by the occasional pop of bright orange or glittery gold. Rooms also follow suit, with the W’s signature pillowtop mattresses and headboards made from stylized maps of Union Square—a fun touch. Unusual for a hotel bar, the Living Room draws a healthy lot of locals: the Midtown crowd loves to stop by after work to lounge on the cushy couches and throw back cocktails made with freshly squeezed juices.

In the Area

There’s tons of drool-worthy food options within minutes of the hotel: this neighborhood has some of the best spots in the city. Try the Union Square Greenmarket, a gourmet marketplace open four days a week and home to some of New York’s most exciting, locally produced treats—stop by and pick up some cider, cheese, and bread for a picnic in Union Square itself, which has grassy areas and plenty of cafés for finding a post-lunch espresso. Half a mile from the hotel are two outposts of the Momofuku empire: stop for modern Korean at Ssam Bar, followed by a sweet treat from the Milk Bar bakery. The downtown location of the W also means quick access to the nightlife of the East Village, and eight different subway lines are within a three-minute walk, so all of Manhattan is at your fingertips.

How to Get There

W New York – Union Square
201 Park Ave S
New York, NY 10003 United States


Worst W experience in over 8 years

We all know the US is one of the less hospitable destinations for the discerned traveller, but the W at Union Square wins the prize of the least hospitable team in 2019 for sure.

The way the staff interacts with the hotel guests is downright rude and inconsiderate. The management absolutely needs to put this team on a training and maybe send them abroad to see how it's done in other countries and to learn what it means to serve in hospitality industry.

A few examples:
- checking in: after 24hours on the road (incl the world's longest flight from Singapore to Newark), I checked in via the app and said I would arrive at 9. I arrived several hours before that but decided to go for a walk and watch NYC awake. Upon coming back at 9, there was no room available for me and I got to hear that I would need to wait until noon, which is normal check-in time. So much for the Your24 benefit that Starwood used to offer... I finally got a room at 1pm... When I asked if I could get my luggage to use the gym facilities to freshen up, the staff returned my bags and let me haul them to the gym only to find out there is no dressing room or shower in the gym... At no point was the staff helpful or understanding for my situation, nor did they offer alternatives. However, as I found out later, as a Platinum Ambassador guest, I have access to the nearby Swerve gym where I could have showered and freshened up, hours before checking in.
- Upgrades: I didnt get a room upgrade although I booked weeks in advance and I am a platinum member for almost 8 years now.
- Check-in: you know how the front-end staff explains you your status benefits when you check-in? not so in the W Union Square. I found out later and just by stumbling upon a tiny card in my key holder that a) I had access to a great gym outside the hotel; b) a $25 voucher for in-room dining and c) a laundry voucher which I could not use because I found out too late (you need to turn in laundry before 9am or otherwise wait until 6pm the next day to get it back).

Reception and receptionist
Ozgur A

I was a returning customer, stayed in June 7 nights with my family.
I left my luggage when I was checking out (noon time). When I am back, I asked a place to open my luggage and put couple of stuff in to it. Receptionist said that they don’t a private place but I could do just over there. I was trying to do it as discrete as possible , near to the check in bar, suddenly the receptionist got mad and she said that I couldn’t do it there, and she called her manager. Poor manager came but couldn’t see anything wrong, but instead of calming me down she left. The bell boy understood that he wouldn’t get any tip, forget helping me even he didn’t open the door, pathetic.

These final tips have a full impact for the next decisions. The place of the hotel is quite nice if you want to have access to mid and down town, but don’t expect more.

W New York - Union Sq - Very tired

Just stayed here for 4 nights, awesome location but was so disappointed with the hotel, it's very tired, needs urgently updating, rooms were very average and are not as they look on the site, carpets were dirty, rooms small and yet I booked one of the more expensive doubles, tiny window.
No interest in my level of Bonvoy which was poor as I always stay in Marriotts and W hotel, one of the worst W's I have ever stayed in.
Gym was poor, small and very very average.
Watch out for the very high tax's on top of the room charge.