W New York – Times Square
What We Love
- W's signature "Whatever/Whenever" service: staff will deliver anything you need to your door 24/7 (nothing illegal, though, so don’t ask)
- The 2,000-square-foot gym is open all day and night
- Being able to print boarding passes at the self-checkout kiosk
What To Know
- Not everyone loves the nonstop noise and neon of Times Square
- Free WiFi is limited to the “Living Room” bar and for SPG members
- Standard rooms are small; instead, go for the corner rooms with views of either Times Square or the Hudson River
- Valet parking, at $65, is pricey
- Free WiFi
- Parking On Site
It’s important to forget this hotel’s cheesy room designations (“Wonderful”, “Spectacular”, “Cool Corner”) because they don’t fully represent the playful, modern design that gives this W branch an up-to-the-minute feel. Each room features hot pink accents against a palette of grey and white, floor-to-ceiling mirrored headboards, and a few nice touches, like local microbrews in the mini-bars and feather beds sheathed in 350-thread-count sheets. The seventh floor Living Room bar (which doubles as reception) carries the retro vibe, where specialty cocktails are whipped up using house-made infusions like habanero vermouth alongside occasional DJs. We’d suggest making a reservation at Izi, the 26-seat izakaya hidden away inside the Blue Fin sushi restaurant, which has a curated list of sake and boutique Japanese whiskeys as well as an inventive menu (including an entire section dedicated to poke).
In the Area
Some guests will revel in the bright lights and colors of Times Square, while others will want to get out as soon as possible (thankfully, the hotel is a couple of minutes from multiple subway stops). All of Midtown’s attractions are within walking distance, including Macy’s, Rockefeller Center, and the Empire State Building. Hamilton lovers will relish being close to Broadway’s theaters. A couple of the city’s best museums, including the MOMA and the Whitney, are also within walking distance—but first, fuel up at Urbanspace Vanderbilt, a buzzy food hall with a rotating cast of 20 vendors.
How to Get There
We stayed here in April for my 30th Birthday. Hotel location was good right in the heart of Times Square. Brilliant view from our room. The room was a good size and was very clean. The bed was the most comfiest I’ve ever slept in at a hotel so we got a brilliant nights sleep or that could of been all the working we done each day! Check in and out was done very quick, didn’t eat or have a drink here as prices were very expensive. You feel like your in a nightclub when walking through reception but that wasn’t a problem. The security and workers outside front of hotel were very helpful and friendly. Would of been good if there has been tea/coffee facilities in the room and also free WiFi! When I return to New York again I think I would pay for a cheaper hotel as your not spending much time in the rooms so not worth spending over the odds for somewhere to just sleep and get showered but for a special occasion was worth it.
There were many things that caused me to question the quality of hygiene from the W Hotel Housekeeping Department. Hairs in the tub, used solied towels hanging in the bathroom. Those were the obvious flaws. No ammedities were to be found and I had to ask for everything.
My husband and I stayed about a week to meet family from Atlanta, Michigan and Chicago and enjoy New York City. Our reservation was confusing because we had multiple family members under our name. We also ran into issues with a flight cancellation and changes. The special attention, time and knowledge of Caroline and Marie at the welcome desk made the trip a success. They kindly solved multiple issues on our end. And always remembered us graciously. Kelly at the concierge desk also helped my sister and I plan a great day. The "bellman" were efficient, friendly and knowledgeable as well. So summary is SERVICE. The rooms were clean and usable. I like the bench for one big suitcase and the lounge chair by the window. Great Times Square hotel and experience.
We ended up staying in 2 different rooms during our stay at the W Times Square. The first night we had a “cool corner” room on the 36th floor that faced west. The city and river views from this side of the building were breathtaking! On our second night, we switched to a “cool corner” room on the east side of the building (facing Times Square/ Broadway) which was quite an change from our previous nights stay.
When booking, it costs more to stay in the east facing room than the west, but I would recommend the west racing rooms for 3 reasons:
1. The views are better facing the west, you can see much further than the east facing rooms.
2. The rooms have blackout curtains, but the lights from Times Square can be somewhat overwhelming.
3. The west facing rooms are closer to the elevator so you can occasionally hear people getting on/off the elevator.
Overall, our stay was fantastic and everything I have come to love and expect from W hotels. The drinks at the bar were delicious and the rooms were super trendy, clean and comfortable. Would recommend to anyone who wants the full NYC experience without the full downtown price.
All of the photos I’ve included are from the west facing “cool corner” room on the 36th floor. The last photo of Times Square from above is from the 53rd floor “cool corner” room facing east.
The entire staff was super friendly and the room was clean and attractive. Only complaint: wish the bathrooms had walls for privacy rather than just smoked glass. Otherwise perfect. Fun atmosphere. Not a quiet hotel but we had no problem sleeping/relaxing.