Very Good 184 Reviews
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What We Love

  • A state-of-the-art fitness center with an open-air wellness deck
  • The multilingual staff
  • Bluetooth speakers in every guest room
  • The hotel’s inventive dining program steered by Michelin-starred chef John Fraser

What To Know

  • The hotel is located directly behind NYC’s biggest LED billboard
  • The building’s lower floors feature a Hershey’s Chocolate World
  • The property offers twice daily housekeeping
  • Guests are given complimentary access to an all-you-can-read digital newsstand


  •  Bar
  •  Concierge
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Pet-friendly
  •  Restaurant
  •  Room Service
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.


A tony playground in the heart of Times Square with a popular nightclub-cabaret hybrid and Blade Runner-inspired terraces

The Lowdown

Pushing the envelope is practically second nature for hotelier Ian Schrager, whose seductive boutiques are scattered across coveted corners of the globe, ranging from the Turkish Riviera to Miami Beach. There’s something especially bold about his second New York City outpost—the upper floors of a 42-story Times Square tower and a surprisingly placid perch despite the boisterous stretch of Seventh Avenue it occupies. Ivy wall coverings and a cool black-and-white theme bring serenity to the 10th-floor lobby, a newspaper-inspired color scheme that extends to the property’s all-day eatery (a cross between a French brasserie and an American chophouse), where an outside wall is splattered with over 100 gray-scale photos by renowned local shutterbugs like Helen Levitt and Ruth Orkin. Book a room on one of the lower floors to be on eye-level with the neighborhood’s many billboards (or higher if not). Truthfully, all of the 452 dwellings, clad in ivory and blond wood, are airy respites from the city’s signature chaos.

In the Area

If you can tear yourself away from the hotel’s four dining options, disco-themed nightclub (Diana Ross has previously performed), and high-tech rooms, you’ll most likely want to skip its incessantly overcrowded Times Square surroundings—though treasures like the 40-year-old hobby shop known as The Red Caboose and John’s, an abandoned Gospel Tabernacle Church turned pizzeria, are worth checking out. You’re also within walking distance of Bryant Park, a people-watching paradise with a charming carousel and seasonal attractions like a Winter Village and a lawn that turns into a lively backdrop for outdoor yoga classes, piano recitals, and Shakespeare in the Park performances come summertime.

How to Get There

The Times Square EDITION
701 7th Avenue
New York, NY 10036 United States


Best of the Best

I had the pleasure of staying at this property in late October 2019 and it was beyond amazing. The staff was impeccably trained, customer service was world class, and the property was outstanding. There are not any negatives I can give. (Some people have complained about the size of the rooms in other reviews, and I did have a corner suite, but this IS New York City and small rooms are the norm.)

The location is ideal, with my room overlooking Times Square with ceiling to floor windows. Noise early in the evening was a problem, but was never a problem at night. The beds were very comfortable, housekeeping was incredible, and the bathroom and shower was wonderful.

We did eat at the terrace restaurant, and it was great. In full disclosure, there is $35/day location fee, but you get this back in food and beverage credit (including room service) so we got our money's worth.

Overall, I have stayed at the best in NYC, and this is as fine as any property I have stayed at, and has the best location of the bunch. Highly recommend, and I am a very seasoned traveler with 30-50 stays per year for work and business.

Nice stay at welcoming hotel & staff

We stopped at NYC for 3 days and this hotel was amazingly located at Times Square and we got a room overlooking the square and it’s action.
Room was tiny as typically the case in NYC, but was so functional and nice.
Staff were so helpful and welcoming from the moment they see you at the street every day.
We loved it and enjoyed our time there.

My new go to place in New York City

I was a little skeptical about a hotel situated on Times Square but the early reviews were favourable .
Well we were pleasantly surprised- a lovely sweet smelling ultra modern stylish hotel where all the staff go out of their way to please, without exception.
Ok we had one day when the room was not cleaned early on or when our laundry was not returned when it should have been - but once we pointed out these minor shortcomings they were on it .
3 tips -
1. Ask for a room not overlooking Times Square unless you want neon lights flashing through your curtains.
2. Use the laundry and food / beverage $50 and $35 daily credit from the day you arrive - they are not applicable on the day of departure- that way you get value out of the destination fee .
3. Always access the hotel when walking from 6th Avenue - that way you avoid the zoo on 7th Avenue /Times Square.
But the very best recommendation of them all , my wife , who can be fussy , would like to stay there again if the opportunity arose .