Members Recommend
Very Good 1494 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Whimsical interiors by famous designer Benjamin Noriega Ortiz
  • Marble bathrooms have Molton Brown products
  • Free WiFi

What To Know

  • The downstairs club is being redesigned
  • Classic Rooms start at 200 square feet
  • Many Deluxe Rooms have showers with large glass walls; not for the shy


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bath Boutique City Modern bathroom property white bidet home plumbing fixture bathtub toilet


Whimsical dream world with design cred, celeb fave club, and Italian eats

The Lowdown

The NOMO SOHO (NoMo meaning nostalgic and modern) is an it-destination in the heart of stylish SoHo. Inspired by Jean Cocteau’s cinematic interpretation of the tale of “La Belle et la Bête” (Beauty and the Beast), designer Benjamin Noriega Ortiz casts a fairy tale spell in the lobby with feathery blue pendants, umbrella lamps, and silver lanterns reflected in mirrored tables and outsize silver urns. The playful wonderland continues in Italian NoMo Kitchen where a Deborah Lippman–designed glass sculpture hovers above the lush greenhouse-style dining room. Hallways lined in antique sconces and silver mirrors lead to “sleeping chambers,” where white platform beds and chrome nightstands appear to float cloud-like on the royal blue carpet. Walls are art-free, keeping the focus on the city views framed by 10-foot, floor-to-ceiling windows. Marble bathrooms have Molton Brown products and, in Deluxe Rooms, peep-show showers with glass windows giving you a view of SoHo (and SoHo of you). Set in a greenhouse lit by chandeliers dripping in crystals, NoMo Kitchen, formerly Isola Trattoria & Crudo Bar, serves up a taste of the Amalfi Coast in SoHo with modern Italian fare like salt-crusted branzino with stinging nettles and limoncello sauce.

In the Area

You’re in Manhattan’s premier shopping district, so flex that plastic at homegrown boutiques like 3.1 Phillip Lim and Rag & Bone, on Mercer Street, and Alexander Wang, on Grand Street. Refuel with the brunch crowds over eggs Florentine at French icon Balthazar or over baked eggs with barbecue short ribs at The Dutch. Order up a side of culture with the contemporary exhibits at the New Museum or over the art house flicks at Sunshine or Angelika movie theaters. Then grab a cocktail at punk rock speakeasy the Mulberry Project, where bartenders create concoctions based on the liquor you like and whatever fruits and herbs they have from the green markets or SoHo.

How to Get There

NoMo SoHo
9 Crosby Street
New York, NY 10013 United States


4.0 Very Good 1494 Reviews
Best Trip!
Reviewed 4 days ago

We came to NY for the first time ever and had a wonderful time. Cameron helped us with everything! He told us exactly where to go, how to get there and with step by stop directions. He even wrote them down for us every time. We are from Texas and don’t know how to navigate a subway system and he made this so easy for us. We would come back because if him!! The stay was very clean and accommodating, as well! We are definitely planning to come back just because of this! Thank you, Cameron!!

My stay at the NoMo
Reviewed 4 days ago

It was my first visit to this beautiful hotel. The entrance was spectacular the lobby on the lower floor and upper floor was comfortable and inviting.
Check-in was efficient and easy. The rooms are a nice size for New York and beautifully done. I will definitely be back!

Quick 3 days in NYC
Reviewed 1 week ago

What a pleasant stay we had at NoMo SoHo. The location really is great since you can easily step out into Canal street or walk over to Little Italy and eat some delicious food. Tribeca was a $10 Uber away for brunch at Bubby’s. Our room was quiet 19th floor and had great views. My 2 teenagers really liked it too! Cool vibe. Bar was full of fun people and lots of energy. So many young folks taking pictures at every turn since this spot is really cute. Staff was perfectly pleasant and helpful. Free coffee downstairs in the mornings was great. I think I’ve found my favorite place to stay after 8 or so NYC trips. Several subway stops just a short walk away so you can get anywhere easily! I’ll be back!! Also- yummy Molten Brown soaps and lotions were a nice upscale touch. Thank you for a wonderful Spring Break trip!

An attempt at a hipster luxury hotel, which fails miserably.
Reviewed 2 weeks ago

From the moment of arrival the hotel was disappointing. The lobby had the appearance of a homeless centre. Tourists smoking in the front outdoor area and taking selfies, and lounging around in ( fashionably?) tatty old armchairs.
In the lobby we were told to take all our luggage upstairs to the checkin area. After queing, we were told check-in is at 4pm and we’d have to take our luggage back downstairs to the lobby. ( Why wasn’t advised this when I emailed to confirm we would arrive at 2pm? Why wasn’t there any one to pre-empt this at the lobby? Or to take our bags from the checkin area?).
Much fuss was made of coffee being served in the library. The breakfast coffee was available in an area of the lobby, and consisted of an urn and paper cups, with an opportunity to purchase a coissant, again served in a cardboard box.
The hotel is a peculiar mix of a hipster grunge design decor, and once classic rooms.
The bedrooms are exceptionally small, but do have large windows and classic interiors - the “left overs” of the previous iteration of the hotel. The floors and cushions are classic blue and bathrooms classic marble. A minor gripe - but there was no complimentary bottled water and minimal toiletries, including no shower cap.
Overall, the service was rather poor. No assistance was available for touring or transport. Our keys were recoded to deny access to our room on the last day one and a half hours before checkout time.
The location is fine in a lovely street, but more importantly the hotel felt more like youth hostel in all public areas. We did not try the restaurant as it did not look appealing.

Ok but not the service level you expect....
Reviewed 2 weeks ago

Fantastic location and good rooms. Walls are paper thin and so you can hear everything going on around you which for us was loud music and people having sex. Our floor and room also reeked of weed on one occasion which was off putting. Facilities and cleanliness were fine-staff attitude was luke warm. Our greeting on arrival was business like and lacking in warmth. We were ignored in the bar on the first evening and so didn’t bother with it again. The doormen on leaving also couldn’t care less and had a very off hand manner.
On the whole it was alright but we didn’t feel tremendously valued as guests which was unexpected and a bit disappointing.