Freehand New York
What We Love
- The solarium-style bar, a rooftop version of Miami’s Broken Shaker that also doubles as a yoga studio
- Framed New Yorker magazine covers in the mezzanine bathrooms
- Jewish-Moroccan plates at The Studio, a window-wrapped dining room
- The Shoppe, the hotel’s stylized take on an NYC bodega
What To Know
- The hotel’s “Three’s Company” rooms, which combine twin-sized bunks and a queen bed, are ideal for a group stay
- The building, which dates back to 1928, was the site of the former George Washington Hotel
- The drinks menu at the hotel’s cocktail den was inspired by figures from the American Revolution
- Students and alumni from Bard College created all the original artwork in the guest rooms
- Pet Friendly
Plush hostel-hotel hybrid in a legendary Art Deco building, with a destination restaurant and one of the city's hottest rooftop bars
When the Sydell Group, whose swanky NYC roster includes Paris-inspired beaut, the NoMad, set its sights on the former George Washington Hotel, determined to infuse a Long Island summer home vibe into a Flatiron landmark, it marked a welcome evolution for the storied creative retreat once a haven for 1930s-era writers, artists, and musicians. While millennial-friendly garnishes—Peloton bikes in the 24-hour gym, Roman & Williams-styled interiors (detailed millwork, miniature ceramic pots on the windowsills, terrazzo floors) and a public game room—now lure the young and the restless, the relatively generous rooms and onsen-inspired en-suites attract anyone seeking budget-friendly (but still upmarket) Manhattan. Yet, it’s the eating and drinking options that truly hit it out of the park at this restored city gem. From the North African offerings at The Studio, a light-soaked all-day café, eclectic seafood at Simon and the Whale, or aperitifs and caviar at the hotel’s former library room, the restaurants and bars here straddle the fine line between sceney and sophisticated—much like the artsy metropolitan haunt itself.
In the Area
The hotel is just a five-minute walk from one of the city’s rare and precious stretches of green, Madison Square Park (and a heavily trafficked outpost of burger mecca, The Shake Shack), though a Flatiron District address means plenty of attractions for the urban wanderer. Named for one very famous triangular building, this central neighborhood, a unique blend of Beaux Arts manses and edgy public art installations, is within easy reach of the Empire State Building, Union Square, and The Gramercy Theater. Also within walking distance: the Dover Street Market, a seven-story fashion emporium curated by the prolific Japanese designer Rei Kawakubo.
How to Get There
When we arrived, our room wasn’t ready and they kept adding more and more time to our wait. We were afraid they were going to tell us they didn’t have a room for us. I spent two nights in a bunkroom they said would accommodate 4 people. There were three of us. The bathroom was the size of a closet, there was no place to put an ice bucket, and we were tripping over our luggage. I slept in one of the top bunks and one thing I must say is that once I got in the bed, it was so comfortable. The comforter, sheets and pillows were so soft with just the right stiffness. That’s why I give it a three. If not for that, I would score it a two.
Wow wow wow my sister and I spent 5 fabulous nights in the Freehand. Every member of staff were super friendly, helpful and so knowledgeable. Decor, rooftop bar music so cool. We have stayed in loads of different NYC hotels the Freehand is definitely our number 1
A great hotel in a brilliant location. Rooms was on the small side but perfectly formed. Staff were all friendly and great.
On-site amenities were good too! Bars and restaurants. Super Instagramable hotel ????????❤️