Freehand New York
What We Love
- The solarium-style bar, a rooftop version of Miami’s Broken Shaker that also doubles as a yoga studio
- Framed New Yorker magazine covers in the mezzanine bathrooms
- Jewish-Moroccan plates at The Studio, a window-wrapped dining room
- The Shoppe, the hotel’s stylized take on an NYC bodega
What To Know
- The hotel’s “Three’s Company” rooms, which combine twin-sized bunks and a queen bed, are ideal for a group stay
- The building, which dates back to 1928, was the site of the former George Washington Hotel
- The drinks menu at the hotel’s cocktail den was inspired by figures from the American Revolution
- Students and alumni from Bard College created all the original artwork in the guest rooms
- Pet Friendly
Plush hostel-hotel hybrid in a legendary Art Deco building, with a destination restaurant and one of the city's hottest rooftop bars
When the Sydell Group, whose swanky NYC roster includes Paris-inspired beaut, the NoMad, set its sights on the former George Washington Hotel, determined to infuse a Long Island summer home vibe into a Flatiron landmark, it marked a welcome evolution for the storied creative retreat once a haven for 1930s-era writers, artists, and musicians. While millennial-friendly garnishes—Peloton bikes in the 24-hour gym, Roman & Williams-styled interiors (detailed millwork, miniature ceramic pots on the windowsills, terrazzo floors) and a public game room—now lure the young and the restless, the relatively generous rooms and onsen-inspired en-suites attract anyone seeking budget-friendly (but still upmarket) Manhattan. Yet, it’s the eating and drinking options that truly hit it out of the park at this restored city gem. From the North African offerings at The Studio, a light-soaked all-day café, eclectic seafood at Simon and the Whale, or aperitifs and caviar at the hotel’s former library room, the restaurants and bars here straddle the fine line between sceney and sophisticated—much like the artsy metropolitan haunt itself.
In the Area
The hotel is just a five-minute walk from one of the city’s rare and precious stretches of green, Madison Square Park (and a heavily trafficked outpost of burger mecca, The Shake Shack), though a Flatiron District address means plenty of attractions for the urban wanderer. Named for one very famous triangular building, this central neighborhood, a unique blend of Beaux Arts manses and edgy public art installations, is within easy reach of the Empire State Building, Union Square, and The Gramercy Theater. Also within walking distance: the Dover Street Market, a seven-story fashion emporium curated by the prolific Japanese designer Rei Kawakubo.
How to Get There
Overall, all staff is very pleasant, helpful, and friendly. Property itself is cool and trendy. Cannot stress enough that if you like lighting, this is not the place to stay. Elevators and halls extremely dark. Rooms have poor lighting, and the bathroom is impossible if you need light for putting in contacts or make up application. Even reading is hard if you need light. Called in advance of my stay to check on coffee maker and frig. Was told yes to coffee maker and no to frig. Actually - there was no coffee maker and a tiny frig in my room.
Overall, this is a killer place. Great staff who are all really friendly and helpful, great location and a really fun vibe. The rooms are really cool, not your average bed-in-a-room hotel and so nice to see no water in plastic bottles!! And then I went to order service. If I had three thumbs, they’d all be ????????????????????????. I paid $35 USD for a tiny breakfast sandwich and a coffee, and it all came in a bunch of disposable plastic that seemed to be against the ethos of the hotel. Other than that, I’d definitely stay here.
We stayed for 4 nights in a threes company room and it was perfect. If I could have designed the room myself it could not have been any more perfect. We wished we had read the information in the room earlier to make full use of the room, eg we bought water but they provide refills and can loan a nespresso machine which would have been perfect. Theres a cafe on site or a Starbucks just round the corner for a brew in the morning. We didn't eat at the hotel as there are plenty of places locally. The location is great and we managed to tick almost all of the places we wanted to visit off our list. The style and decor of the room and the hotel was beautiful, we love quality retro furniture and accessories and there were plenty. Robes and slippers in the room was an extra bit of luxury and the toiletries were great quality. The bathroom is small but perfectly formed with great fixtures and fittings, plenty of solid oak. All staff were super helpful and the place had a cool, friendly, open and welcoming vibe. I am so pleased we found this place for my special trip and feel blessed to have been able to stay.