Very Good 672 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 672 Reviews
Scandi design, handy location & brilliant service
Reviewed 1 day ago

Drawn by the decor - light wooden floors and modern vibe - we were pleasantly surprised by the top notch level of service. From check-in to housekeeping and hospitality, everything was handled professionally and promptly and the accommodations and overall experience were excellent.

Le CouCou restaurant - accessible from/adjacent to the hotel - is great for breakfast, and a destination dinner spot.

The deluxe rooms are a decent size for New York - with a roomy bathroom with a large walk-in shower and lots of room for your toiletries. Closets are also spacious enough to hang a week’s worth of clothes.

There is no in-room coffee/tea, but you’re in a cafe-filled neighbourhood so that’s not a big deal unless you’re an early riser - and the second floor lounge serves coffee.

The location is Soho bordering on other interesting spots - Little Italy and Chinatown.

One tip: book your own airport transport as the hotel-arranged service is pricey.

So overall, very good value.

Modern Hotel - suboptimal breakfast options...
Reviewed 2 days ago

Spacious room, good design, bathroom spacious and super shower. Minibar fully filled. TV signal quality could be improved.

near chinatown, good commection to public transport system and close to tourist hotspots such as the WT1 and Brooklyn Bridge.

Ok, but the breakfast options could be richer. All meals delicious.

good options for free are available

friendly and helpful

Pretty decent 4* hotel, but pretty abysmal for a 5* one... one of the worst 5* ones in NYC
Reviewed 2 weeks ago

Stayed in the Deluxe King room for over 2 weeks... legit felt like I was slumming it out for a 5* hotel but stayed on because I only needed a bed to sleep in and collect lots of marriott points while I was at it. I didn't have a problem with space but I DID get one of their bigger rooms...

The good:
- toiletries were good and really high quality.
- bed was really comfortable! Pillows were plush, sheets were lux, the bed was probably the best part about the hotel
- location was unbeatable. You are right where Soho and Chinatown meets. Great shopping and cheap haunts all around.
- hip, trendy hotel crowd
- cool hotel bar and restaurant
- staff were friendly when you do see them.

The bad:
- a number of missed cleanings, of which when it does get done, it was always done quite shoddily. ; you had the option to select cleaning times on the ipad system but clearly nobody mans that because they'd still knock every morning even though an afternoon service was requested
- Carpet in room was really dirty and kind of gross. Its a shame they made you request for room slippers (and robes... which never got changed)
- no cutlery, plates, cups, fridge space or microwave. You get one bottle of water the first night and that's it..
- no turndown service

Hotel could do with some help to get up to speed..

Great Hotel
Reviewed 3 weeks ago

I stayed here years ago when it was a different hotel.......Well it’s been totally renovated and it is super nice.......I have read some reviews on 11 Howard and I see people complaining about the dimly lit hallways and the front desk being a round table in the lobby....hello people this is a romantic cool boutique hotel.....if I want a front desk and bright fluorescent lit hallways stay at a Holiday Inn 😊. ..... everyone that works here is so friendly and helpful.....the location is great...... a few steps to Canal street to buy cheap purses 👛 and stuff.....u are basically in Chinatown, and a couple blocks to Little Italy.......I highly recommend 11 Howard 😎

Higher Dose Sauna company within the hotel
Reviewed 3 weeks ago

The hotel has no apparent desk nor door staff, though it is very stylish. Without that I wonder if there is a security risk? I often visit the hotel for use of the Higher Dose Sauna company within. 50% of my visits so far, the saunas have been broken, unheated upon arrival for a one hour booking so saunas often never reach full heat, and chroma therapy lights in them are broken. The bar at the hotel is lovely.