Very Good 654 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 654 Reviews
Rooms very very small, decent location and views
Reviewed 5 days ago

I booked the cheapest room category and got upgraded to a high floor king with a nice view due to my SPG Gold status (when I looked at the floor plan of the 9th floor on the wall it looked like all the rooms on that floor were pretty much the same cookie cutter size but I don't know about other floors - honestly a queen might have been better given room sizing). The Swedish minimalist pastel aesthetic is essential to a hotel with extremely small rooms (even for NYC). The room was so small I could hardly move around without banging into things - a large person suffers here - a petite person might not mind as much. I had only a small suitcase and it was just me but the space was extremely reduced. The bathroom was almost impossible to use - I was constantly needing to step around to open or close the door in order to get in shower/sit on toilet/brush teeth. With two people it would have been too much. No counter space so hair dryer is hung on the back of the door (had to call to find it).

Location is good but not perfect - a block from the versatile Canal street subway station and it felt a tad shady after dark. It's not the heart of SoHo but not too far to get there walking - very close to Chinatown. I found plenty of good places to eat nearby. I appreciated the complementary water and as I booked last minute the rate was very good by NY standards so I can't knock them too much for the size of the room. Wish the breakfast and/or complementary coffee opened prior to 7:00.

Lovely hotel at perfect location
Reviewed 2 weeks ago

My son and I spent 4 night at the wonderful hotel in June.

I was a bit surprised when we arrived at the reception in the lobby is not like a ‘normal’ reception. Just a table with some guys with iPads. But everything worked smoothly. We arrived at 14 and our room was ready.

We had booked a Terrace Suite. The room is of course not big but normal NYC standard size. The terrace was just wonderful and had a marvelous view over downtown. As it was my sons first time in NYC he was of course amazed about the view. The bed is perfect and the color scheme is just perfect and relaxing for a Scandinavian :o)
The room had everything we needed.

We did not have breakfast at the hotel. We tried the room service a few times (The 12 year old was so tired after 29 km in the city per day). Good food and delivered very fast. You order via an ‘ipad’ish thing in the room. Works perfectly.

The location is perfect if you want to live in SOHO. You are just in between SOHO, Little Italy and China town. Fantastic restaurants, good shops and easy access to the rest of the city.

Only down side is that YES you can feel the ‘Underground’ in the hotel. If you relax in the Library you can feel it from time to time. But I did not feel that it was an issue during the night. But we were also in the top floor.

An issue with the Terrace suites is that the BIG suite ion that floor is sometimes rented out for ‘party’ or ‘reception’ arrangements. This means that it is VERY loudly in the evening and the speaker was located right next to our terrace even though there was no guests in that area. They did not turn it down before after midnight.

All in all a very nice hotel.

Great option
Reviewed 3 weeks ago

Good location around Chinatown so it is a great option to visit lower Manhattan by foot.

The rooms are not so big so it is advisable to book at least a deluxe room. The decoration is quite modern and the staff is friendly and laid back.

Try to get a high room as there is A/C machinery around the second floor that can get quite noisy at night.

Besides that the place is great.

My favorite hotel in New York...
Reviewed 3 weeks ago

I love this place, it's my favorite hotel in New York, great location, felt super safe this time (I had a sketchy experience previously) the rooms are great, the bathrooms good and well stocked with great products.
Service was friendly and quick. I do still get frustrated with the room service gig here...all that plastic and cardboard is just not necessary. plastic on plastic in paper. odd.
This time I stayed in a slightly larger rooms with a seating area which was great for working and eating.
This is a great home from home and really really comfortable.

Great location, staff couldn't have taken better care of us
Reviewed 4 weeks ago

I decided to stay downtown with my daughter since we usually stay midtown. 11 Howard was a perfect location. The beds were so comfortable and the rooms were really clean. I had a slight concern which the manager addressed right away and really made sure we had the perfect stay.
I can't wait to come back with my husband and stay here again.