Very Good 729 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 729 Reviews
Worst option in Soho
Reviewed 2 days ago

Poor client service .. room not ready at 6 pm...concierge not attending us for a rest. réservation because he is « busy »...bar closed for a prívate event without prior notice to guests.. with so many nice options nearby, don’t waste your time there !

What a disappointment! Review from a travel professional.
Reviewed 2 weeks ago

I booked a deluxe room at this hotel through Expedia. Officially categorised as a 5 star, but in reality it is more like a 3 star. The deluxe room was supposed to be larger than the standard room, but I couldn't see a huge difference. Reception tried to downgrade me upon arrival (without mentioning anything), so I saw the standard rooms too. It's basically a cell with a window. The deluxe room featured on their website I couldn't find, even after changing the room. I saw 2 deluxe rooms and they were both smaller than what you see on their website or Expedia!

Probably one of the noisiest hotels I have ever stayed at. Couldn't sleep all night. Doors slamming, the bell from the lift constantly going off, music from the nightclub could be heard even on the 7th floor (until 5am). I had emailed their reservation team a couple of days before arrival to ask for a quiet room, which they acknowledged but then completely ignored on the day of arrival.

In case you haven't read the small print, the hotel will charge you a resort fee of USD 32 per day for things which other hotels will give you complimentary.

Nice Hotel
Reviewed 2 weeks ago

Stayed here for 3 nights. Had a great time staying here. Staff was very attentive. Hotel is very modern but the rooms is quite small for a deluxe room. Hotel is very near to all shopping and restaurant area.

Late charge of something we had never consumed, followed by ignorance..
Reviewed 2 weeks ago

After we had checked out, the credit card on file was charged for two bottles of vodka from the minibar that we had never consumed.

We sent emails to the hotel twice to dispute but the response we gotten has just been ignorance.

We stayed in a studio corner room, which at a category that we had paid for 300usd per night, what’s the point for us to cheat that two small bottles of vodka at the cost of 30usd?

It’s such a petty revenue that you’re ripping off, #nointegrity

No consideration of hotel guests
Reviewed 3 weeks ago

The hotel itself is nice, a bit pretentious and not in a good way. They are trying too hard and by no means is this a 5 star hotel. The reception staff couldn’t care about the guests, unless you are a woman walking in... the the treatment from the obnoxious men is different. That aside with a 5 star hotel you expect a nice and welcoming service, although there was one guy that always made the effort most of the time the hotel staff said nothing, no welcome, no greeting just silent.

Not only that but if you are here with the hope of visiting the hotel bar (the blond) then I would check in advance what private events they have... I stayed for 4 nights and 2 of those nights there was a private party so the bar was closed even to hotel guests. Even in the smaller quiet room you can’t order a drink other than beer as the bar is being used for private events... how can you call that 5 star?

The rooms are comfortable but small which is expected in NYC. The mini bar credit of $10 per day is good, but nothing exciting. There are only soft drinks or $50 costing mini bottles of wrong alcohol like whiskey and tequila so the $10 doesn’t go far... no beers, no small drinks and no wine. There is also no room service. On a night when the bar was closed I asked if I could get drinks and I was advised to go to a near by liquor store and buy wine to drink in my room!!!!

All in all a comfortable, yet very strange 5 star experience. I wouldn’t stay again! There’s much better in the neighbourhood for the same price or less!