Very Good 746 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


A great hotel for those that don’t like to sleep

I was working on a project nearby and checked in just after 12am. It was pretty busy outside the hotel so I’m guessing the club just closed.

Minimalist reception means standing around looking for someone. Someone said they could help in a minute. Gave me waters and a key card.

Got a room right at the top and as soon as I exited the floor on the PH level noticed a party happening in the suite up there. My little room was perfect for the 8 hours I was there. Nicely decorated, NYC-sized, awesome fluffy towels and high end Grown Alchemist toiletries. That’s kind of where the good stuff ends.

Saw on the iPad in the room (and the Bonvoy site) there was free shoe shine. Called down and was told “we don’t do that anymore”. Had to make do with a DIY fluffy towel shoe shine I guess.

Around 2ish the party finished so I was woken by loud chatting as they waited for the elevator. Back to sleep..

Around 3ish I was woken by the “shaking walls d’amour” documented elsewhere in these tripadvisor reviews, as my neighbors made the beast with two backs for a respectable time.

Checked out at 7:30 wishing for a better sleep experience and a fuller use of the amenity fee.

Are you sure you are 5 star hotel?!

I can't believe it how lucky I was, is a unbelievable moment in my life.
I never got this from the other hotel
How can they give me the room like this?you pay $300 night, and you will get this.
How can they say that they are 5 stars class hotels?
After 3days finally got clean.
Not coming back for this hotel

Cool new hotel near SOHO

We booked a king terrace room at 11 Howard for a 3 day weekend. The terrace rooms are all on the 12th floor-so far away from any noise from the 2nd floor club. The pleasant terrace seemed to always have a nice breeze even though touring the city was hot in August! I loved the comfortable space of an extra room however, I would rate the actual view as average for NYC. The staff was happy & helpful. The in room dining group even called me back to clarify my ipad order (my technical error!). The hotel offers unlimited free water bottles & we could use the mini fridge space without extra fees. It is a very quick walk to the metro yellow or green lines on canal street(busy area!). And lastly, the 2nd floor space is an adorable meeting spot during the day with living room seating and a giant work table.
I highly recommend the king terrace room at 11 Howard.