What We Love
- The French-inspired Stephen Starr restaurant
- A discreet, no-nonsense “self-check-in” process
- Empire State Building and/or Brooklyn Bridge views from most rooms
- A glitzy onsite bar, The Blond—SoHo’s hottest new hangout
What To Know
- Rentable electric skateboards are available for exploring your urban surroundings
- Pet dogs are allowed for an additional fee
- In-room tablets are on hand for scheduling housekeeping services
- Guests can curate their own minibars, courtesy of online grocery store Thrive Market
- Free WiFi
- Parking On Site
When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.
Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.
Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.
This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.
How to Get There
Everything from start to finish went so smoothly with 11 Howard, we were pleasantly surprised by the relaxed atmosphere at this stylish hotel. The beds were super comfortable, the breakfast (avocado toast + açai bowl) delicious and the gym, although very small, had all we needed for our 4-night stay.
They serve free coffee and tea before 9am in the morning and provide you with a free supply of water bottles when you’re going out.
This hotel is perfect for couples, friends or solo travellers (I wouldn’t recommend for families since the rooms are pretty small) and for people who enjoy a very casual but attentive service as there’s no formal reception desks or staff offering to take your luggage to the room. You order everything you need on a tablet and they deliver it to your room very swiftly.
The Library is also a perfect place to work or have a drink. The location is convenient for getting around lower Manhattan and all the best restaurants are within minutes away.
I’d definitely love to come back again!
.....That I have experienced, anyway. During my 5-day stay 11 Howard failed to live up to a basic standard I would consider the minimum for a five-star rating. I have stayed in dozens of top NYC hotels and this was by far the worst of them, unless you count the separate restaurant Le Coucou, which is amazing.
Why is it one of the worst? Well, let's start with the fact the entire hotel shakes considerably every five minutes when subway trains come through. Next up, let's look at the place. It is missing a LOBBY for goodness sake. All I found at any time in the entry way was a few kids dressed in street clothes only intermittently looking like staff. The room serving as a lobby is missing any decor, and has a single table with no desk or chairs. It left me wondering where I even was for 5 minutes after I first walked in and someone showed up after knocking on a back security office door.
There is no valet either. It took me 1 hour and 50 minutes to get my car from a service they hire out at one point, which was the last time I left my car with them. They apologized and offered to comp it, but still no excuse for not having your own valet and calling yourself a five star hotel.
Now let's talk pets. They allow them. A dog was barking loudly and continuously in between subway trains in the room next door while the hotel staff could not reach the owner, who had no doubt left.
So all in all, I'd say the concierge, valet, rooms, service, view and decor here are sub-par for the area, and the lobby situation just bizarre. I did not find issue with the food or restaurant, but I'm sure some will find the downstairs dance club to be too loud on weekends as well. The house was definitely bumping.
We stayed for 7 nights at the 11 Howard, the hotel was just what we were looking for, a young hotel with great location, walking distance from many great restaurants and shopping area, great rooms (I love the Scandinavian style decor).
We reserved the King deluxe, which was a great choice. A special thank you to Robert who was extremely friendly and helpful, we were celebrating my husband 40th birthday and he made sure that we will get the best room at the penthouse floor (highly recommended).
This is an amazing hotel with the worst staff you could ever imagine. Each of them has a collosal attitude that they throw at their guests.
The concierge we dealt with is likely one of the most self absorbed, rude, overindulged employees I have ever met in my travels. She couldn’t be bothered with a phone request, said “I am the concierge - I don’t do that”.
The phone staff is terrible - I think they are hold overs from when this was a Howard Johnson hotel - actually Howard Johnson understands service better than this staff.
Pretty on the outside but oh so ugly on the inside.
Pick someplace where they actually understand the word hospitality. PIck someplace where they actually care about you as a guest.
Loved every single thing about this hotel. It was quiet and dark and as such had incredible sleep. The service was incredible. No request was too much to ask. We loved the location ... close to great restaurants and shops and close to the subway for uptown/theatre. We come to NYC often and we have stayed in many places in this area as well as in other areas ... nothing has come close to this hotel. We will definitely be back!!