Very Good 714 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 714 Reviews
Do not stay here!!!
Reviewed 2 days ago

A hotel that thinks it is too cool!
Staff are awful, like they are doing you a favour!
I would compare this to a really trendy, hipster coffee shop, where everything is overpriced and an effort for staff.
The walls are wafer thin, so was kept up by a couple enjoying themselves in the room next door.
The breakfast area is ridiculous. Bunch of people on laptops doing ‘cool’ things taking up a small space and not eating!!! The service is also poor here.

Just a note on Steven, the guy who checked me in. Learn how to speak to people politely, your job is customer service.

Also, not part of Marriott group but participate in Bon Voy. Quite random.

Dont waste your money! Better hotels in NYC

Beautiful hotel, friendly staff, great location for exploring SOHO, Nolita and Chinatown
Reviewed 6 days ago

My husband and I just returned from a wonderful weekend in New York City. One of the best parts of our weekend was staying at 11 Howard. From the moment we arrived Friday evening and were welcomed by Rich at reception we had a lovely stay. Rich was welcoming, smart and funny. Our room was beautiful - all clean, contemporary lines decorated in soft hues with large windows. We ate a delicious dinner at Le Coucou, a modern French restaurant connected to the hotel. We liked it so much we returned to have a delicious breakfast at the restaurant. The hotel is wonderfully situated for exploring SOHO, Nolita and Chinatown. But also convenient for uptown excursions (we were seeing 3 plays on Broadway). We will definitely return this great hotel.

Not even close to a category 7 hotel
Reviewed 2 weeks ago

My stay was an utter disappointment. The rooms are dated, no human-touch to the service, broken equipment sounds in the room, and worst of all, there are loud noises in the room coming from broken bathroom air conditioning. For $430/night, it is not acceptable to get this treatment.

Would never stay again.

Good Location and Innovative
Reviewed 2 weeks ago

Hello we went because the Blond is supposed to be a very nice bar. Location in Soho is good too. Rooms are small and quite dark. Staff is ok but maybe too cool for school and for smiling. Room is not cleaned on mornings but mini bar is already refilled and invoiced. Business is Business. You can access the blond as hotel guest up to 10pm. Bathroom was dark but they made the best if this small space. Overall average plus experience.

Don’t stay here if you like to sleep at night.
Reviewed 2 weeks ago

Have you ever tried to sleep in a frat house/ Vegas nightclub? You can’t. Only stay here if you are 22 and want to party all night. The people on either side of our paper thin walls were up talking and playing music all night. I could hear every word they were saying. I called down to the “front desk” which doesn’t really exist twice, they told me I could pack up my entire room at 12:30 AM and move 3 doors down. So I just decided to suffer and not sleep a wink and checked out the next day. I will never be back.