Very Good 687 Reviews
Jetsetter Approved
This Hotel meets our standards
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What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 687 Reviews
Cozy getaway in the city
Reviewed 2 days ago

My spouse and I were in NYC and decided to stay at this lovely SoHo hotel. It's central to so many activities we were able to walk wherever we wanted, be it to restaurants, shopping, shows or other activities. The rooms are cozy and well-appointed, with unique art pieces in them and the staff were very attentive and really made us feel welcome.

Amazing Hotel!!
Reviewed 4 days ago

great stay in room 813!! The constant smiles from the staff, to the comfortable and clean room, to the awesome bar the blonde located in the hotel. It’s everything I could ask for my two days in New York, highly recommended!!!!

Beautiful hotel and perfect service!
Reviewed 4 days ago

I had a great stay from beginning to end. The doormen/welcome team were always helpful and friendly. The rooms are very sleek and have a clean design. Great amenity products and easy to use TV/music player in the room. The iPad for services was very easy to use - I ordered coffee each morning and there was a knock on my door within 5-10 minutes handing it off to me. The bar on the 2nd floor was a blast and offers a fun NYC experience with good music. This is now my favorite hotel in NYC hands down!

Perfect hotel for a NYC getaway
Reviewed 5 days ago

My wife and I had to be in NYC this weekend for a party and we decided to make it more special by staying here for Saturday night. This place was perfect for such a getaway. Location is excellent. We were close enough to China town to go there for some outrageous dim sum and right in Soho so we could shop and also had an excellent lunch. The hotel had a great vibe...full with all sorts of people. Staff was very friendly and helpful. We got a great room with a really nice view. Bed was comfy and the bathroom was large with a strong hot shower...definitely will come back...maybe tie it into a dinner at their high end restaurant

Convenient Location
Reviewed 2 weeks ago

Even though the location was convenient, this boutique....whatever that really means...is not your typical Marriott/Starwood service experience. They call it a “conscientious” hotel. Not sure what that means other than you have no idea who and where the staff are. There is no front desk so check in is with a guy with an iPad. No info on anything about the hotel in the rooms. Hallways are very dark, rooms are small, had to figure out everything on a room ipad and super expensive. The beds were very comfortable. Next time in New York, will be back at a Marriott for the superior service.