Very Good 703 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The French-inspired Stephen Starr restaurant
  • A discreet, no-nonsense “self-check-in” process
  • Empire State Building and/or Brooklyn Bridge views from most rooms
  • A glitzy onsite bar, The Blond—SoHo’s hottest new hangout

What To Know

  • Rentable electric skateboards are available for exploring your urban surroundings
  • Pet dogs are allowed for an additional fee
  • In-room tablets are on hand for scheduling housekeeping services
  • Guests can curate their own minibars, courtesy of online grocery store Thrive Market


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Fashionable SoHo digs with sleek Scandinavian interiors and a squeaky-clean conscience

The Lowdown

When NYC-based hotelier Aby Rosen opened the doors to his maiden SoHo venture in the spring of 2016, social consciousness was most definitely on his mind. It’s why he skipped the velvet rope outside the hotel’s restaurants, brought in artist Jeff Koons to work with city teens to create a mural on the hotel’s south wall, and promised a chunk of room revenue to the Global Poverty Project. The property’s public spaces are just as warm and inclusive, with oak-paneled columns, plenty of natural light, and a custom-designed spiral staircase that pays homage to Manhattan’s ubiquitous fire escapes. If parts of the hotel feel like a sophisticated gallery, it’s because Rosen incorporated discreet works of art by the likes of Dan Attoe and Holly Fowler in the lobby and nightclub.


Though all 221 rooms and suites are endearingly earthy, with pristine oak floors, bamboo area rugs, and wall ceramics by Taiwanese artist Katie Yang, it’s those on the eighth floor that shine for their arched ceilings. If you can swing it, spring for the Terrace Suite, a true city sanctum complete with French doors and bird’s-eye views of SoHo.


Epicures flock to Le Coucou, a chandeliered, concrete-and-brick brasserie steered by acclaimed young chef Daniel Rose, who puts an emphasis on classic French techniques in carefully prepared dishes like oeuf norvégien, a soft-boiled egg and artichoke heart enveloped in smoked salmon, and a sinfully decadent chocolate mousse.


This artsy hotel (a post office in its past life) is tucked away in fashionable SoHo, a former manufacturing hub that’s now synonymous with high-end brands and some of NYC’s most popular restaurants.

How to Get There

11 Howard
11 Howard Street
New York, NY 10013 United States


4.5 Very Good 703 Reviews
A relaxed and golden oasis
Reviewed 5 days ago

This is the 5th time I've stayed at 11 Howard.

I just can't get enough of this hotel. And I genuinely mean that. I now have their signature blanket on my bed at home (that I purchased during my stay) and have their signature scent jade stones (11 Howard by Mad et Len) in my home too.

The rooms are fairly clear and uncluttered which is perfect when you're travelling.
They're also very decently sized.

Their bathrooms are so simple but luxurious (the stone bench tops are to die for). And the glow in the bathrooms is such a beautiful light.
Even the elevators feel gorgeous and golden.
And the library area on the 1st floor is just an incredible space, and having the option to order food there is just perfect when travelling for work. I used this space daily.

And there's always someone to hold the door open, no matter what time of day or night.

The lobby is so beautiful and uncluttered, and a beautiful reprieve from the concrete streets.

I always look forward to my stay here, and can't recommend it highly enough.

Girl time and belated bday celebration
Reviewed 6 days ago

You guys were great!
We so appreciated the champagne and popcorn welcome for my birthday! The concierge was super helpful with reservations for Le coucou. Loved our soft sheets and the hotel smells fabulous. The downstairs greeters were always kind and offered water.
Only suggestions are for decaf coffee in the morning and a paint touch up on the walls. It’s a gorgeous room with soft palette, but the scratches on the walls when you walk in could use a little love.

MD, Takenya, Keylani = BEST SERVICE.
Reviewed 3 weeks ago

Hands down, the most excellent service and understanding employees that your company is graced to have. Thank you, kindly. These kind people have served with me the utmost dignity and respect. I look forward to my future stays here.

A mistake on our part
Reviewed 4 weeks ago

We stayed here for 7 nights between April 29 and May 6.
This hotel may suit young trendies but we found the deluxe room we booked and prepaid months earlier to be totally unacceptable - a small soulless depressing unwelcoming space located at the end of a dimly lit corridor overlooking dilapidated buildings furnished with spartan drab decor. No tea or coffee making facilities. We immediately asked for a different room which was provided the next day. The bar was closed that night. The check in area is a small round table. The few staff on duty seemed to be wandering around doing their own thing. If we hadn’t paid in advance we would have departed straight away. There is a nightclub underneath that revs up at around 11pm so trying to sleep can be an issue too. The Owners promote “ Conscious Hospitality” - what is this supposed to mean?

Overall nice stay
Reviewed 4 weeks ago

We enjoyed our stay here and found the hotel to be perfectly lovely and the staff attentive and approachable. I also reached out in advance of our stay to ask a couple questions about the room types and request assistance with reservations and received prompt and helpful responses. We had no issues with housekeeping as some other reviews mentioned, and our room was on the 14th floor so no issues with street noise or noise from the bar (but did hear some hallway noise, which I expect in most any hotel...). Location was great and I would stay here again. The only two suggestions I have relate to the facility fee. I knew in advance about the fee and inclusion of $10 daily mini bar credit, so while I find it odd it wasn't unexpected. No problem, I'll force myself to take something out of the mini bar each day. However, if you are going to call it a "daily" fee then you probably should check the mini bar daily and apply what's taken towards the credit -- if you only check the last day and attribute all the items to that day then obviously it will exceed the $10 limit. Alternatively, just call it a $30 credit for a 3-day stay and allow guests to decide if they want one more expensive item or several less expensive items and then just check it at the end of the stay... My other comment is regarding the coffee and tea available in The Library that is also part of the facility fee. Why not offer that all day? It can't be that difficult to keep that out. At the least the hours should be extended. We came down at 9:05 on Monday and were told that the coffee/tea self-service ends at 9:00. I think it lasts until 10:00 on weekends, but in either case I think that's fairly early to end that, particularly when you are charging for it in the mandatory facility fee. In no way are either of these things dealbreakers, but both seem like relatively easy adjustments that would be nice for guests.