Oversize windows flood every room with natural light
Full kitchenettes and a well-provisioned gift shop offer two different solutions for midnight snackers
Original features like copper kettles and a cast iron staircase acknowledge the building’s brewing history
What To Know
The interstate and the Milwaukee River put some of the city’s attractions out of walking distance
High ceilings mean you may find yourself adjusting the thermostat more than usual
The hotel is part of a 20-acre LEED Platinum–certified eco-development
Parking on site
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21st-century loft living in a 19th-century Milwaukee brewery with a gastropub and fitness center
A reception desk made from amber bottle glass and a vintage-looking mural by Adam Nilson nod to this hotel’s life as a 19th-century brewery. Meanwhile, exposed whitewashed brick, reclaimed wooden headboards and leather furnishings lend a degree of masculine sophistication. Most impressive, however, is the atrium, where the five original copper brew kettles gleam like new and a two-story stained glass window depicting King Gambrinus, patron saint of beer, welcomes travelers.
Bed and Bath
The loftlike guestrooms are spacious and bright, with exposed brick, beam ceilings and a muted modern palette. A separate living area furnished with plush chairs, a pullout sofabed, and a Pabst beer bucket waiting to be filled encourage lounging, and the white-tiled bathrooms have organic bath products from Pharmacopia.
Around the corner from the main entrance, Jackson’s Blue Ribbon Pub upgrades the bar food experience; think Wisconsin cheese curds and a swordfish sandwich. Big-screen TVs over the bar make it easy to keep up with sports scores any time of day, while the small outdoor beer garden is a pleasant place to savor one of the local drafts on tap. Work it all off in the small fitness room on the atrium level.
In the Area
Beer fans will want to visit Best Place, a stone’s throw from the hotel, on Juneau Avenue. Join a guided tour of the former Pabst corporate offices (beer included, naturally) and learn about the company that was the country’s largest brewer until 1946. If liquid culture isn’t your thing, try the Marcus Center for Performing Arts, home to the city’s ballet company and symphony orchestra. When hunger strikes, head to Mader’s, a Milwaukee institution, or reserve a table at the classy yet casual Rumpus Room for small plates such as Wisconsin cheese, housemade charcuterie and grilled romaine hearts with anchovy vinaigrette and garlic chips.