Very Good 54 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Southern Italian cuisine by James Beard Award-winning chef Andrew Carmellini
  • The outdoor beer hall (coming soon)
  • Hometown favorites, like Great Lakes Potato Chips and Vernors ginger ale, in your minibar
  • Detroit-themed boxing robes in all guest rooms

What To Know

  • The hotel is built on the site of a former Singer sewing machine store
  • Expect plenty of Shinola products in your room, including custom-made bedside clocks and pillows
  • The property’s mezzanine-level lounge, complete with a pool table and mini library, is for hotel guests only


  •  Bar
  •  Concierge
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Pet Friendly
  •  Restaurant
  •  Room Service
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.


Renowned watchmaker Shinola brings fine craftsmanship to three historic buildings along Detroit’s main shopping drag

The Lowdown

Shinola, the all-American luxe leather brand, became a standard-setter when it established a manufacturing base in Detroit back in 2011—so it’s fitting that the company now leads the revival of Woodward Avenue, transforming a trio of iconic buildings into a property that is as heritage happy as it is high design. From the pink swivel chairs and sequined art pieces in the hotel lobby—affectionately dubbed “the living room”—to the gold-leaf ceilings of the Evening Bar, Instagrammable details abound. Each of the 129 guest rooms is dutifully stocked with Shinola goodies, such as an irresistible alpaca throw, and serve as stylish tributes to the city’s rich industrial history: the marble-patterned wallpaper in the bathrooms, for instance, is a reproduction of a piece of Italian water-paper discovered during the buildings’ meticulous rehabilitation process. For exceptional Motor City views, ask for one of the rooms on the seventh floor, which are dressed with massive arched windows—or simply head to the sprawling rooftop conservatory.

In the Area

Standing along Woodward Avenue and Grand River, the Shinola is a welcome addition to downtown Detroit. Though the hotel’s hip food and beverage options helmed by the illustrious NoHo Hospitality group are showstoppers, soon-to-be open Plum Market, a Michigan-area grocer that will house a slew of grab-and-go counters and bar in nearby Ally Detroit Center, will offer more casual alternatives. Don’t leave without taking in the area’s architectural marvels (choose between a self-guided walking tour or a hop aboard the city’s famed 13-stop People Mover), which include the dazzling Aztec lobby designs of the Guardian Building and the Old Wayne County Building, a landmark 1897 Beaux-Arts manse.

How to Get There

Shinola Hotel
1400 Woodward Avenue
Detroit, MI 48226 United States


4.5 Very Good 54 Reviews
Nice modern hotel
Reviewed 1 day ago

We stayed for 1 night as the start of a larger vacation. Room is modern with fresh clean furniture, bath fixtures and amenities. A bit pricey, but you get what you pay for. Friendly staff and good downtown location complete the experience.

Underwhelming Anniversary Stay
Reviewed 2 days ago

My wife and I both love our Shinola watches, so we decided that for our wedding anniversary we'd spend a night downtown and stay at the Shinola Hotel to check it out. It's a nice hotel, but definitely underwhelming when you consider the price, along with some of the other hotel options in downtown.

- LOCATION. You cannot beat this location, and clearly this is why they are able to charge such crazy rates. Centrally located to everything you could possibly want to do in Detroit.
- Room was very clean and nicely decorated. It's very updated, but that should be a given since this is a brand new hotel.
- The mattress was very comfortable.

- Service. We were really shocked at how bad the service was considering the price you pay, and the amount of employees walking around. Service at the front desk was EXTREMELY slow, resulting in very long wait times for check-in and check-out. When we got down to check-out around 1030am, there was a line of people waiting and one of the two employees behind the desk said "just throw your keys on the desk if you're checking out and we'll e-mail you a receipt". I guess that's a pretty nice way of saying "thanks for staying with us, we hope you enjoyed your stay."
- The first floor is very dark/poorly lit, so it does not feel welcoming whatsoever. After checking in, you walk through this nearly pitch black corridor to get to the elevators, and it just feels so uninviting.
- The pillows are TERRIBLE. We were both tossing and turning all night trying to find a comfortable way to sleep with these pillows, and it just did not work. We both woke up with stiff/painful necks, and we truly did not get a good nights rest.
- The Evening Bar is a joke. Weird ambiance. According to the front desk, all hotel guests get "Priority Seating" at the Evening Bar. We walked in there after our dinner in the hopes of getting one or two more drinks before heading up to the room. It was quite packed when we walked in, and the host told us that it would be a 45 minute wait. We told him that we were hotel guests, and his response was "We'll do our best. Feel free to head up to your room and we'll text you when a spot opens up." We went back to our room, and after about an hour we received a text to come back and at this point we simply had no desire of heading back down there.
- We grabbed a snack from the in-room snack bar and the candy was completely STALE. Welp, that was a waste of $3 for no reason.

Overall, we're happy that we stayed here simply because we know we won't be rushing back. With all of the hotels downtown Detroit, the Shinola definitely falls at the bottom of the list.

Location was Fabulous!
Reviewed 3 days ago

Location was fabulous and room was fresh and clean. Only stayed one night but would recommend. I think the hotel is quite expensive but it was within walking distance of everything we wanted to do. Unfortunately, we were looking out onto a building site which was quite loud at 8am. We also visited the Evening Bar which was great; it was very funky and had great cocktails

Beautiful spaces and details
Reviewed 4 days ago

We stayed for one night for a business trip and were not disappointed. The amount of craftsmanship put into each of the pieces of furniture showed - in both the common spaces and hotel rooms. From waterworks fixtures to custom furniture to a thoughtfully curated selection of books - a lot of details were clearly considered. Yes there were some challenges - ie navigating and wayfinding, since it’s a few buildings combined and can be labyrinth-like. And also some hiccups with valet parking, and construction across the street which can cause disturbance. Food at San Morello and Brakeman’s we’re both delicious. Overall, we were impressed with our experience and the service and hospitality from the friendly team. We hope to be back soon.

A great find
Reviewed 2 weeks ago

My wife and I needed a hotel for one night in downtown Detroit and discovered the Shinola. We are happy we did. It is a relatively new hotel and our accommodations were very comfortable and accommodating. The room was well maintained. The lobby is beautiful and there was even live music playing in the lobby area when we arrived. The staff were very cordial and helpful. Recommended, as you won't be disappointed.