What We Love
- Southern Italian cuisine by James Beard Award-winning chef Andrew Carmellini
- The outdoor beer hall (coming soon)
- Hometown favorites, like Great Lakes Potato Chips and Vernors ginger ale, in your minibar
- Detroit-themed boxing robes in all guest rooms
What To Know
- The hotel is built on the site of a former Singer sewing machine store
- Expect plenty of Shinola products in your room, including custom-made bedside clocks and pillows
- The property’s mezzanine-level lounge, complete with a pool table and mini library, is for hotel guests only
- Free WiFi
- Handicap Accessible
- Pet Friendly
- Room Service
Renowned watchmaker Shinola brings fine craftsmanship to three historic buildings along Detroit’s main shopping drag
Shinola, the all-American luxe leather brand, became a standard-setter when it established a manufacturing base in Detroit back in 2011—so it’s fitting that the company now leads the revival of Woodward Avenue, transforming a trio of iconic buildings into a property that is as heritage happy as it is high design. From the pink swivel chairs and sequined art pieces in the hotel lobby—affectionately dubbed “the living room”—to the gold-leaf ceilings of the Evening Bar, Instagrammable details abound. Each of the 129 guest rooms is dutifully stocked with Shinola goodies, such as an irresistible alpaca throw, and serve as stylish tributes to the city’s rich industrial history: the marble-patterned wallpaper in the bathrooms, for instance, is a reproduction of a piece of Italian water-paper discovered during the buildings’ meticulous rehabilitation process. For exceptional Motor City views, ask for one of the rooms on the seventh floor, which are dressed with massive arched windows—or simply head to the sprawling rooftop conservatory.
In the Area
Standing along Woodward Avenue and Grand River, the Shinola is a welcome addition to downtown Detroit. Though the hotel’s hip food and beverage options helmed by the illustrious NoHo Hospitality group are showstoppers, soon-to-be open Plum Market, a Michigan-area grocer that will house a slew of grab-and-go counters and bar in nearby Ally Detroit Center, will offer more casual alternatives. Don’t leave without taking in the area’s architectural marvels (choose between a self-guided walking tour or a hop aboard the city’s famed 13-stop People Mover), which include the dazzling Aztec lobby designs of the Guardian Building and the Old Wayne County Building, a landmark 1897 Beaux-Arts manse.
How to Get There
The greatest party partner we could have asked for. We were fortunate enough to work with Mary-Catherine and her amazing team to throw a beautiful and epic wedding – the team was overly accommodating, positive, and made us feel extremely special at all times.
We can’t wait to find another reason to celebrate here. They crushed it ????.
Enjoyed a few days at this wonder new hotel in downtown Detroit. Everyone was wonderful and so helpful. The rooms are beautiful and spacious. There is an elevated train near by that was a bit annoying all night and construction going on next door. Neither were show stoppers but can’t be denied either.
We had a very good experience here. Rooms have amazing detail and are perfectly detailed. One of our rooms had a 100% alpaca blanket to snuggle in. Rooms are good size - not unusually large. Service is good. It's easy to get lost in the hotel since it's an older building. location is perfect - close to everything. I stayed here earlier as well and also had a good experience - that time I was facing the south side which has construction which was loud in the morning. The hotel is aware of this and let me know when I booked.