What We Love
- Southern Italian cuisine by James Beard Award-winning chef Andrew Carmellini
- The outdoor beer hall (coming soon)
- Hometown favorites, like Great Lakes Potato Chips and Vernors ginger ale, in your minibar
- Detroit-themed boxing robes in all guest rooms
What To Know
- The hotel is built on the site of a former Singer sewing machine store
- Expect plenty of Shinola products in your room, including custom-made bedside clocks and pillows
- The property’s mezzanine-level lounge, complete with a pool table and mini library, is for hotel guests only
- Free WiFi
- Handicap Accessible
- Pet Friendly
- Room Service
Renowned watchmaker Shinola brings fine craftsmanship to three historic buildings along Detroit’s main shopping drag
Shinola, the all-American luxe leather brand, became a standard-setter when it established a manufacturing base in Detroit back in 2011—so it’s fitting that the company now leads the revival of Woodward Avenue, transforming a trio of iconic buildings into a property that is as heritage happy as it is high design. From the pink swivel chairs and sequined art pieces in the hotel lobby—affectionately dubbed “the living room”—to the gold-leaf ceilings of the Evening Bar, Instagrammable details abound. Each of the 129 guest rooms is dutifully stocked with Shinola goodies, such as an irresistible alpaca throw, and serve as stylish tributes to the city’s rich industrial history: the marble-patterned wallpaper in the bathrooms, for instance, is a reproduction of a piece of Italian water-paper discovered during the buildings’ meticulous rehabilitation process. For exceptional Motor City views, ask for one of the rooms on the seventh floor, which are dressed with massive arched windows—or simply head to the sprawling rooftop conservatory.
In the Area
Standing along Woodward Avenue and Grand River, the Shinola is a welcome addition to downtown Detroit. Though the hotel’s hip food and beverage options helmed by the illustrious NoHo Hospitality group are showstoppers, soon-to-be open Plum Market, a Michigan-area grocer that will house a slew of grab-and-go counters and bar in nearby Ally Detroit Center, will offer more casual alternatives. Don’t leave without taking in the area’s architectural marvels (choose between a self-guided walking tour or a hop aboard the city’s famed 13-stop People Mover), which include the dazzling Aztec lobby designs of the Guardian Building and the Old Wayne County Building, a landmark 1897 Beaux-Arts manse.
How to Get There
We chose to spend our anniversary in the Shinola Hotel based upon its location and favorable reviews. It did not disappoint. Dining, entertainment and shopping are easily within walking distance. Customer service is important to us and the Shinola's is top notch. Everyone we encountered from the valet to the front desk to the exceptionally talented bartenders were friendly and courteous. The room was a tad small but very tastefully decorated. The restaurant and bar were very popular and we plan to try both on our next visit. A special shout out to the manager Q for helping to make our evening even more special.
We had an amazing stay here at The Shinola Hotel. Really thoughtful design features, high quality finishes, great location. It sounds so cliche, but it really is more than a place to sleep - it's an experience. Highly recommended.
I worked downtown for more than 20 years and had not much choice. The city is reinventing itself and Shinola is part of that. A boutique hotel for sure. Rooms tend smaller but quality built in everywhere. We stayed in the top floor. Totally quiet. Have no negative comments. Would stay there anytime. Just a great statement for Detroit. Will be happy when the construction by the hotel is done but valet was great. Staff was great.