Soho Beach House
What We Love
- A Jetsetter reservation provides all the perks of membership during your stay
- The fresh truffle pizza at the house restaurant, Cecconi’s
- A hoppin’ scene at the adults-only plunge pool and the see-and-be-seen main pool
- Celeb-spotting at the Art Deco Drawing Room and the circa-1946 Cuban-inspired Club Bar
- A bartender will come to your room to mix cocktails while you’re getting ready for a night on the town
What To Know
- The beach in this area is private — only club members and hotel guests have access
- Each guestroom is unique; decor is a boho mix of vintage pieces in modern palettes
- Only some rooms have ocean views
- The number of guests you can invite back to the club is limited, and everyone from the doorman to the housekeeping staff will check your membership
- READ MORE: Find your perfect Miami vacation
- Free WiFi
- Parking On Site
Split between an Art Deco gem from 1941 designed by Roy France and a slim tower added in 2010, the Soho Beach House channels bygone decadence by way of faded color palettes and vintage relics curated by London-based designer Martin Brudnizki. Think antique spindle tables, shaggy pillows in vibrant colors, retro fans and leather chesterfields.
Bed and Bath
Each guestroom is unique, but most beachside rooms have bathrooms with standalone soaking tubs, rain showers and Soho House’s signature Cowshed toiletry products. Decor is a boho mix of vintage pieces in modern palettes — think four-poster mahogany beds beside sky-blue walls, jute rugs atop geometric tiled floors. The best perk? A bartender will come to your room to mix cocktails while you’re getting ready for a night on the town.
This members-only refuge draws an attractive crowd of artists and eccentrics, thanks to a hoppin’ scene at the adults-only plunge pool and the see-and-be-seen main pool, the private beach, with its retro striped loungers, and the cozy screening room. Celebs hang at the Art Deco Drawing Room, the circa-1946 Cuban-inspired Club Bar, and the ground-level outpost of Cecconi’s, a leafy courtyard aerie where Italian-born chef Sergio Sigala serves diet-busting Venetian classics. Unwind with a eucalyptus steam at the rustic-luxe Cowshed Spa.
In the Area
Located in Mid-Beach, Soho House is well placed to explore top restaurants, such as chef Scott Conant’s fresh pastas at Scarpetta, the impeccable Chinese dishes at Hakkasan and the innovative American fare at the Forge (lobster PB&J, anyone?). Head south to catch an arthouse flick, see the gallery and browse the library at the Miami Beach Cinemateque, which is set in the historic city hall built by Carl Fisher in 1927. Afterward grab a tiki-inspired drink at the Broken Shaker, a hip kid hang in the arty Freehand hostel.
How to Get There
I visited the Soho Beach House hotel for a business trip, but also got to take advantage of the pool and beach. Soho has their own dedicated portion of beachfront loungers along with food/drink service. The pool area is really cute and jungle-like and feels secluded and exclusive. The room was pretty typical of a South Beach boutique style, but with extra special touches (decor and furniture). I loved the drink cart for the welcome drink service and the assortment of drinks available in the room. The array of Cowshed beauty products was staggering and was so fun to test everything out. Can't wait to visit again soon!
So you want to come to Soho Beach House for the cool vibe and relaxed atmosphere? SURPRISE!! It's a non-stop kid/baby nightmare. Screaming kids EVERYWHERE. So many strollers they run out of space to put them. Babies in full diapers in the pool. Kids running down the aisles next to pool playing tag and knocking people over. But thank goodness for the parents who keep the kids in check - NOT. Parents just have their heads buried in phones and if you DARE say anything they yell at YOU. "Theyre just kids!!!" is NOT an excuse to ruin everyone else's vacation. Is this really what Soho House wants for their brand? Absolutely steer clear of Saturday and Sunday at main pool; 30-40 kids and babies and checked out parents.
If a hotel can be too popular, this is it. We made the mistake of staying at the weekend and perhaps because this hotel has membership open to non guests the pool, the bars, the beach and the common area were extremely busy. We ended up staying in our room to find some space.
We asked for a quiet room but the one allocated was on the main road by the hotel entrance. The 1950’s style decor just looked dated and some of the furniture was in too poor condition to be in a hotel of this quality .
The WiFi was poor and not enough water was supplied in the room. Valet parking was a nightmare. We counted 14 cars waiting in a line on the street at one stage. This meant we didn’t take our car out and picking up your taxi is difficult. It’s a 40 minute walk from soho beach to the main action on south beach as this hotel is the far end of Collins Avenue so these things are important.
Cecconis was great, the hotel staff are very good and very helpful. But with all these problems soho beach represents poor value for money and we wouldn’t be returning.
When we arrived for brunch, there was a long line of cars waiting for valet parking. It invariably takes a while to drop off or pick up your car. My suggestion is that you do not use the valet parking if at all possible. There is a lot across the street, although I am not certain what the rules are for parking there.
Sorry but dinner tonight wasn’t fantastic. Disappointing as I was expecting better. Our waitress was lovely but the food wasn’t great. Maybe the chicken wasn’t the best option but how was I to know. I didn’t like to make a fuss but hardly ate anything.