What We Love
- No crowds around the (small) rooftop pool
- Balconies overlooking the quiet end of Ocean Drive
- Room service from Prime One Twelve, Prime Italian and local diner Big Pink
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What To Know
- The hotel opened in December 2009
- Most rooms don't have beach or ocean views
- Occasional street noise from nearby Nikki Beach
- Free WiFi
- Parking On Site
Flashy restaurants often spring from boutique hotels. In this case the restaurant — carnivore’s den Prime One Twelve — came first, and the 14-room hotel followed seven years later as a quasi-clubhouse for its most ardent fans. The modern building, which is perched on a corner one block back from the beach in swanky South Pointe, feels like an intimate, modern pied-à-terre, with slick white-on-white minimalism mixed with an urban loft vibe.
Bed and Bath
Floor-to-ceiling windows flood the 14 open-plan rooms with Florida sunshine, adding warmth to the clean-lined white and chrome furniture. Vintage posters and plush upholstered headboards add coziness. Bachelor-pad style bathrooms have black and gray faux crocodile walls and multijet showers.
The bar and restaurant space acts as overflow for hot table Prime One Twelve (keep your eyes peeled for celebs). For a piece of the VIP action, take the elevator to the fourth floor and snag a cabana by the rooftop pool. Flat-screen TVs and bottles of Voss water will keep you entertained and hydrated, and if hunger calls, dial up a platter of kobe sliders.
In the Area
The South Pointe neighborhood (“SoFi” to locals) may feel low-key, but it’s home to some of the city’s most expensive condos and boldfaced names. Join them on the quiet stretch of beach a two-minute walk from the hotel or ogle their megayachts at the Miami Beach Marina, a five-minute walk away. Splurge on porterhouse steak for two at the hotel’s restaurant, Prime One Twelve, or sample the company’s other hip area restaurants, Prime Italian and nouveau diner Big Pink. You’re likely to run into a Kardashian or two, there or at their boutique, Dash, a few blocks north on Washington Avenue. If you want a bit of the Miami party action, skip across the street to Nikki Beach, where the party lasts from brunch to sunrise.
How to Get There
We traveled with friends to Miami Beach, the hotel they were staying at was booked so we booked the Prime. It was awesome the room was large and clean the service was excellent. Right down to the cookies in the room and the hand written welcome note. We will be back soon!
This hotel is in a great location (South of Fifth) and away from the craziness. The place has some unique issues, like the reception desk being located in the middle of the dining room. But let me tell you, our experience with the women that worked the desk when we checked in (Rachel) was phenomenal. I mean the best that I have seen in any customer interaction maybe ever! I won't go into details for fear of setting the bar too high, but she made the trip a very memorable experience.
It has been really a bad experience.
The hotel sits on top of the dependance of Prime 112.
You walk in and find a small desk in the dining room, immersed in th chaos of a Friday night
The elevatro, incredebly slow, is in the back fo the office, next to the busser station and to the washing area
The is ok, but lacka any quality in design and comfort.
Last, but not least, I come back to my room and find that they have been painting the corridor
It it were hostel is would fun, being a quite expensive hotel is unacceptable
We honestly had a very strange experience at the Prime Hotel.
The main issue came at check-in. We booked our room on hotels.com and got a confirmation. Our flight was delayed into Miami the night we came, so we didn’t get to the hotel until around midnight. The hotel is small and boutique-y and there was only one person at the front desk. He was very nice and welcoming, but he seemed quite inexperienced. We gave our last name and he said he could not find our reservation. We said that that was not possible and showed him the hotels.com confirmation email on our iPhone. He apologized, but said that they didn’t have that reservation. I had to call hotels.com twice and two times the agent called the Hotel Prime (getting through to the gentleman at the front desk) assuring him that the reservation was confirmed and active. He asked them to email or fax him the information on the reservation. They attempted to do this multiple times and he said he wasn’t receiving them. At this point I grew a bit frustrated. I said—"what’s more likely, two separate agents at hotels.com are wrong, or maybe your system’s down and that’s why you’re not receiving faxes or emails?!” I said—"maybe you want to try to email yourself from your phone and see if it works?” Clearly there was something wrong with their system and he finally acknowledged that. However, he continued to insist that the reservation was canceled. Firstly, even if this were the case it must have erroneously been done by the hotel as we definitely didn’t cancel it and it was still active on hotels.com. Secondly, he said he was able to “reinstate” our reservation under the same confirmation number and that we didn’t have to do anything—which to me doesn’t even seem possible (in my mind, once a reservation is canceled, a new reservation is always going to have a new number). Regardless of all the details, the bottom line is we didn’t do anything wrong and we were forced to wait over an hour to get a room. It was after 1:30am when we finally got our room (an ADA room, which was not our preference) and of course this negatively impacted our whole trip as we were exhausted. In my mind, a nice hotel would have offered us a free drink while they figured out the problem or even said, “we’ll give you a room while we work it out with hotels.com and we’ll settle the details in the morning”. None of this happened. It was also frustrating that there was no manager or superior present and we could only work with the one front desk person. I don’t think he meant any harm, but I feel his lack of experience in handling these types of situations definitely made a bad situation worse. And although we understand this is a small hotel, we never once saw a manager or higher-up on the premises.
Obviously, this initial impression, put a damper on the rest of the stay. But here are some other observations about the hotel:
-The building itself is beautiful and well-situated on Ocean Drive—an easy walk to the beach.
-There’s not much of a lobby as the main floor is shared with a popular restaurant. In fact, they seemed to use every spare bit of space on the floor for tablespace. Also, they used the space for large staff meetings for the restaurant. The hotel definitely takes second fiddle.
-The room was small, but modern and updated. It had a small balcony with a nice view.
-The rooftop pool was really nice to have. We had it to ourselves the whole time (although we did have to ask for towels as there were never enough up there). The pool was small, but adequate. And there was great sun exposure and a nice peekaboo out to the ocean. I think it really is a hidden gem. However, there is no bar or waitstaff. I went downstairs to the bar for a drink, and they said it wasn’t open (the one time having the restaurant downstairs would’ve been convenient!). I had to go to a different bar across the street and bring back drinks—a bit of a buzzkill when I’m trying to relax!
-Despite our obviously unfortunate situation at check-in, nobody ever called us to apologize or ask us how our stay was going or anything like that. I honestly felt a bit surprised about this. There didn’t seem to be any communication among the staff. Even when we were granted a late check-out request, we received a phone call at the old check-out time reminding us it was time to leave. We explained that we had the late check-out and they apologized—but they should have known this in advance and not bothered us!
Overall, this is not a five star hotel and you don’t get a five star experience. We enjoyed certain aspects of the hotel, but were very disappointed by the service in general. We’d maybe give it another try as the pricing was fair for the area and some of the amenities (especially the pool) were nice.
The Hotel is excellent location, very close if you want to spend time on the beach, nice restaurants with a good standard and walking around the area is very good, easy to find different places to eat and fun. Desk service very helpful to explain places to visit and good orientation.
We had a good time, excellent for couples