Another knockout Firmdale hotel featuring designer Kit Kemp’s colorful, quirky style
The exceptional afternoon tea (don’t miss the homemade scotch egg), best taken in the airy conservatory
More than just a hotel, Ham Yard is a complex of boutiques, restaurants and residences just off Piccadilly Circus
What To Know
The courtyard area (shared with the Lyric pub) is a popular postwork hangout, so it can get busy and noisy
Public spaces, especially the bowling alley, cinema and rooftop garden, are occasionally off limits for private events
Family-friendly amenities include babysitting services, DVDs and popcorn, kids bathrobes and toiletries
Parking on site
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Urban village–style retreat in Soho with a rooftop garden, a retro bowling alley and designer good looks
Part of the award-winning Firmdale group, the Ham Yard Hotel opened on a formerly derelict lot a block from Piccadilly Circus in summer 2014. More than just a hotel, the Ham Yard is a unique “urban village,” with independent boutiques, private residences and the hotel’s indoor/outdoor bar and restaurant all spilling onto a central courtyard. Inside the hotel, designer Kit Kemp’s signature modern British style is on full display, from the art-filled lobby to the 91 guestrooms and suites, which are flawlessly done up in a clashing mix of spring colors, textiles and textures. On the ground floor, the huge Ham Yard restaurant offers creative Brit fare and a must-try afternoon tea, while below ground there’s a cinema, a small bar and a bowling alley. Hit the Soholistic Spa for facials, massages body scrubs and more, or pick up unique souvenirs in the complex of independent boutiques.
In the Area
London’s main shopping thoroughfares, Regent Street and Oxford Street, are literally on the doorstep. Hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city's prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels. Soho is full of gourmet hot spots, from Alan Yau's excellent dim sum restaurant Yauatcha, to the New York-style dive bar Spuntino, to the bohemian Maison Bertaux, London's oldest patisserie. For a culture fix, walk along Piccadilly to the Royal Academy for blockbuster art shows.
Ham Yard Hotel
1 Ham Yard
London, United Kingdom
How to Get There
Flights are available to/from London Heathrow (LHR) and London Gatwick (LGW) from major U.S. cities on a variety of different carriers.