Excellent 609 Reviews
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What We Love

  • A brand-new beachfront retreat in historic Cape May – includes a studioHaving access to the TripAdvisor-favorite sister property for seafood or surf lessons
  • Wandering off to the shops of the Washington Street Mall
  • Sunning on the sandy Atlantic beach that the brand-new getaway faces
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A boutique stay at a freshly minted oceanfront retreat on Beach Avenue in charming Cape May

The Lowdown

Got a soft spot for the elegant, lacy architecture of the Victorian era? If so, you’ll love Cape May. Technically south of the Mason-Dixon Line, and proud of its Southern spirit, this charming New Jersey beach town was America’s first-ever seaside resort and features dozens of dazzling homes from that period in its history, many of them landmarked. At its center is the Washington Street Mall, a promenade of quaint shops that trade in everything from handmade fudge to hand-milled lavender soaps, plus that hand-pulled saltwater taffy that the Shore is famous for.
If you like some brand-new with your old, you’ll want to base your stay at Icona Cape May. Just minutes from the above shops, this beachfront getaway offers a more modern perspective on coastal living, with fresh Bahamian-inspired design by the architecture firm Achristavest. Each abode comes with at least one flat-screen TV, and a hip dining scene, spa treatments, surf lessons and yoga on a private beach are available at the TripAdvisor Travelers’ Choice Award-winning sister property. Just call your escape the best of both eras.


 Icona Cape May’s 56 newly re-built accommodations are set in a beachfront building boasting lots of light. You’ll be able to select from a studio with one king or two queen beds; either way, you’ll enjoy a Keurig coffeemaker, a compact refrigerator and a microwave. You’ll also have a shower in the Carerra marble bathroom, where you can rinse off after a day at the beach. 


 Head to 10-minutes-away sister property Icona Diamond Beach to choose between two Atlantic-view settings for your freshly caught seafood: Coastal Blue Oceanside Bar & Grill and Bungalow No. 1 Beach Bar. At the former, you’ll find coastal catches prepared with farmer’s-market fare, in elevated American dishes. At the latter, the vibe (and blue-centered palette) is a little more cool and casual; here, you’ll be able to gaze at the beach, while ordering a drink or a snack and listening to live music. 


 Cape May is a charming Jersey Shore town considered America’s first seaside resort. It’s packed with charming, lacy houses from the Victorian era, including the mansion at the Emlen Physick Estate museum. Many of the historic buildings can be found along the Washington Street Mall, an easy walk from Icona Cape May, where they’re home to quaint little shops that peddle bubble bath, kettle corn, taffy and other beachy gifts. If you prefer to beach bum, you only need to walk out the hotel’s front door, though a private beach (along with surf lessons, yoga classes and spa treatments) are on hand at sister property Icona Diamond Beach, a 10-minute drive away.

How to Get There

Icona Cape May
1101 Beach Ave
Cape May, NJ United States


5.0 Excellent 609 Reviews
Who can please all of the people all of the time? ICONA, Cape May can!
Reviewed 7 hours ago

We were a family reunion group of 16 that came from San Francisco, Dallas, Chicago, Philadelphia and Marlton and booked five ocean front suites. From the minute we walked into the lobby, we were greeted warmly by the front desk staff, no hassle check-in, provided with information regarding the sister location in Wildwood Crest (the Cape May facility does not have a restaurant, but the ICONA shuttle provides transportation to/fr the ICONA Diamond Beach which not only has a restaurant and bar, but a Olympic size swimming pool and a "beach" bar with lounge chairs, towels etc.) Every staff member we passed along the way from the parking lot to our rooms, were polite and genuinely happy to see us. A few shout outs to Sue Southward, the GM, Chet at the front desk, Tamara with the housekeeping staff and to John, our shuttle driver. All 16 of us unanimously agreed, we were all happy, all the time and the stay was PERFECT. What a team effort by all members of the staff, and we just wanted to say THANK YOU in print! When I'm heading to the Jersey shore, I'm heading to the ICONA, Cape May.

A piece of heaven....
Reviewed 2 days ago

From the initial phone call to Chet in October to check-in with Jennifer and Michael, and check out with Chet, our week at Icona Cape May was seamlessly simple and refreshing. My 2 friends and I enjoyed an ocean front room with a balcony. Everything was beautiful, clean and felt luxurious. We also relished the peaceful quiet in the room, no hallway noise and no awareness of next door neighbors. We took the shuttle to the Diamond property, where we enjoyed lunch and walked the beach. Rob, our driver was friendly and a great tour guide. I will be returning to Icona Cape May in the future!

Perfect place for a mother daughter retreat!
Reviewed 3 days ago

Couldn’t have been happier with our stay at Icona! The staff was lovely, the room was immaculate and exactly as in the pictures. Loved taking advantage of being right on the beach with many places to eat within walking distance. Can’t wait to go back for another stay!

Clean and Comfortable
Reviewed 5 days ago

This was our first time in Cape May, and will definitely stay with Icona again. Bright white rooms with large windows and very clean! Nice balcony for the room to sit out and enjoy coffee. The staff was friendly and responsive to any questions we had. Great location, we were able to walk to everywhere, the only place we drove to was the lighthouse and the private beach at Icona Diamond Beach.

Beautiful hotel
Reviewed 1 week ago

This will be our third year staying at the Icona Cape May. I usually reserve in February for 2 night get away with my daughter. As usual this past February, I reserved June 12-14. Unfortunately, my grandson suddenly became sick with high fever and croup yesterday. Today I called the Icona, very upset that we would lose our money, which I had paid in full back in February, because we can't go at the last minute. I spoke with Chet who went out of his way to be extremely nice, friendly, assure me absolutely no problem. He understood the situation. We are now scheduled to go in September which should be a beautiful time to go. I can't say enough good about the Icona Cape May.