Excellent 414 Reviews
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This Hotel meets our standards
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What We Love

  • A brand-new beachfront retreat in historic Cape May – includes a studioHaving access to the TripAdvisor-favorite sister property for seafood or surf lessons
  • Wandering off to the shops of the Washington Street Mall
  • Sunning on the sandy Atlantic beach that the brand-new getaway faces
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A boutique stay at a freshly minted oceanfront retreat on Beach Avenue in charming Cape May

The Lowdown

Got a soft spot for the elegant, lacy architecture of the Victorian era? If so, you’ll love Cape May. Technically south of the Mason-Dixon Line, and proud of its Southern spirit, this charming New Jersey beach town was America’s first-ever seaside resort and features dozens of dazzling homes from that period in its history, many of them landmarked. At its center is the Washington Street Mall, a promenade of quaint shops that trade in everything from handmade fudge to hand-milled lavender soaps, plus that hand-pulled saltwater taffy that the Shore is famous for.
If you like some brand-new with your old, you’ll want to base your stay at Icona Cape May. Just minutes from the above shops, this beachfront getaway offers a more modern perspective on coastal living, with fresh Bahamian-inspired design by the architecture firm Achristavest. Each abode comes with at least one flat-screen TV, and a hip dining scene, spa treatments, surf lessons and yoga on a private beach are available at the TripAdvisor Travelers’ Choice Award-winning sister property. Just call your escape the best of both eras.


 Icona Cape May’s 56 newly re-built accommodations are set in a beachfront building boasting lots of light. You’ll be able to select from a studio with one king or two queen beds; either way, you’ll enjoy a Keurig coffeemaker, a compact refrigerator and a microwave. You’ll also have a shower in the Carerra marble bathroom, where you can rinse off after a day at the beach. 


 Head to 10-minutes-away sister property Icona Diamond Beach to choose between two Atlantic-view settings for your freshly caught seafood: Coastal Blue Oceanside Bar & Grill and Bungalow No. 1 Beach Bar. At the former, you’ll find coastal catches prepared with farmer’s-market fare, in elevated American dishes. At the latter, the vibe (and blue-centered palette) is a little more cool and casual; here, you’ll be able to gaze at the beach, while ordering a drink or a snack and listening to live music. 


 Cape May is a charming Jersey Shore town considered America’s first seaside resort. It’s packed with charming, lacy houses from the Victorian era, including the mansion at the Emlen Physick Estate museum. Many of the historic buildings can be found along the Washington Street Mall, an easy walk from Icona Cape May, where they’re home to quaint little shops that peddle bubble bath, kettle corn, taffy and other beachy gifts. If you prefer to beach bum, you only need to walk out the hotel’s front door, though a private beach (along with surf lessons, yoga classes and spa treatments) are on hand at sister property Icona Diamond Beach, a 10-minute drive away.

How to Get There

Icona Cape May
1101 Beach Ave
Cape May, NJ United States


5.0 Excellent 414 Reviews
Have not even arrived yet and already impressed!
Reviewed 10 hours ago

We are staying here in August. We were supposed go in July but had some issues and needed to move things around. Meredith was absolutely lovely to work with. She provided us excellent service and really seemed genuinely concerned about us and our upcoming trip. I can’t wait to get there. If the service over the phone is this great then I can not wait to be their guest. Thank you Meredith. See you in August.

Clean and near beach
Reviewed 2 days ago

The hotel is very clean and nice. The staff could not be nicer -- each and every person we met was beyond helpful and sweet. It is expensive for what you are getting, but the access to the beach is literally across the street so the location is ideal. You can walk to town and don't need to keep driving places. People said the pool was small but I was still a little shocked at how small (maybe 2 bathtubs). Excellent location.

Beautiful hotel in Cape May!
Reviewed 2 days ago

Great hotel in Cape May! Right across the street from the beach. Very clean hotel as well as helpful staff particularly the front desk. Great for families or couples. Only drawback is that it has no restaurant.

Wonderful little place!
Reviewed 3 days ago

This was our first time visiting Cape May, NJ. I was very happy with our accommodations at Icona! Easy to find, quick check in process, staff was very friendly, the location can't be beat. Right across from the beach, and walking distance to most places including the shopping area/restaurants. Exceptionally clean, little hotel! Beds were very comfortable and it was quiet. The pool area is a little small, and parking can be a bit sparse and you may have to find a spot on the street. We were impressed with our sparkling clean room, and really enjoyed our stay. Bring your own food to snack on in the room as there is no food on site, or walk down to any of the local eateries. Nice balcony for sitting outside, and the air conditioning kept our room nice and cold! There were a few kitchen accessories in the room, like a cutting board/knife/bottle opener/mugs and glasses. Bring flatware and plates if you need them. A nice feature about staying here is you don't have to book a 7 day time slot like other places. We checked in on a Sunday and out on a Friday. I would return to Icona, gladly!

Bachelorette Party
Reviewed 4 days ago

I have been coming to Cape May for over 40 years, and Icona is, by far, the nicest and cleanest place I have ever stayed. The staff is extremely courteous, and the rooms have all been updated. They have a sister hotel in Wildwood that has their own beach called Diamond Beaxch, and they have free shuttle services back and forth.