Excellent 618 Reviews
Jetsetter Approved
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What We Love

  • A seaside escape occupying its own block on the Atlantic Coast, with your choice of studiosAppreciating the history of the landmark beachfront hotel, Avalon’s largest
  • Dining on delicious fare at the brand-new Shimmer's Bistro
  • Having a restful experience in a quieter corner of the Jersey Shore

What To Know

  • Located just a short drive (less than 20 miles) from Cape May
  • Free WiFi and onsite parking are provided
  • There's a seasonal outdoor pool
Bedroom property Suite bed frame bed sheet cottage


A newly reopened, laid-back retreat on a peaceful stretch of the Jersey Shore, with room for up to four

The Lowdown

Those who’ve experienced the Jersey Shore know it as a stretch of sandy Atlantic coast that’s often a quiet and wholesome retreat from the party-loving Jersey Shore depicted on TV. At Icona Golden Inn, this is especially true, because the effortlessly elegant getaway occupies an entire block by the seaside, in an inviting neighborhood of other laid-back hotels and resorts. The former Golden Inn – Avalon’s largest beachfront hotel – has been around for half a century and offers a warm, inviting vibe and charming Nantucket-inspired architecture.
Since recently reopening the property, Icona – already celebrated for its Cape May hotels, both of which are TripAdvisor favorites – has added a charming bistro and a forthcoming brewpub. Also find a seasonal pool, complete with daybeds, and yoga on the sands of Avalon Beach. When you’re not staying busy at the hotel, you’ll find plenty to do in the surrounding area, with everything from golfing to deep-sea fishing. And when the sun goes down, explore the charming bars and restaurants of the area, before returning to your luxe retreat.
Good to know
Please note that a resort fee of 7% per room, per night will be added on the payment screen. The resort fee includes Wi-Fi throughout the hotel, off-street parking and 24-hour front-desk service.


Accommodations are set in different wings, but standard among them are a balcony, Keurig coffeemaker, organic bath amenities and a galley kitchen, including a cook top, microwave, compact refrigerator, cookware and dishes. Décor gives a nod to another beloved beach resort: Massachusetts’ Nantucket, up the Atlantic Coast. Over in the West Wing, the West King studio provides one California king bed and a full sleeper sofa. In the East Wing, you’ll find both the East Northside Queen studio – with two queen beds – and the East Poolside King studio – with a California king bed and a full sleeper sofa; both of the East Wing accommodation offer an ocean view from their balcony.
Amenities- Flat-screen HDTV- Carrara-marble bath with glass shower- Hair dryer- Plush linens- Organic bath amenities- Small dining area- Cooktop- Microwave- Compact refrigerator- Cookware- Dishes


The hotel’s latest addition is the brand-new Shimmers Bistro, offering Starbucks coffee and pastries in the morning, plus local and seasonal lunches and dinners in afternoon and evening. An indoor-outdoor brewpub will be opening this year.


Avalon is one of the Jersey Shore’s quieter towns, just a short drive from Cape May and Stone Harbor in South Jersey. The main attraction here isn’t a buzzy nightclub scene – though you can find some of those up the coast – but the pretty Atlantic ocean and beaches, plus historic architecture. (Head to Cape May to see an especially lovely assortment of pastel-colored Victorians.) Of course, if you do want to experience some after-hours entertainment, there’s nightly live music in summertime. Younger guests may also attend summer arts-and-crafts, sports, face-painting and Bingo events.

How to Get There

Icona Golden Inn
7849 Dune Dr
Avalon, NJ 08202-1071 United States


5.0 Excellent 618 Reviews
A much needed long weekend
Reviewed 3 days ago

I cannot begin to tell you how amazing this resort is. From the moment we entered the resort to checkout seemed like a fairy tale. Not one thing was wrong. The room was clean and well stocked. I have never seen such white towels in a hotel/resort. The staff was so accommodating, friendly, & knowledgeable. Our favorite is Laura. She always had a smile on her face and ever so helpful. We are trying to find a weekend to go back. I give it 5 stars.

Great place to stay!
Reviewed 3 days ago

The hotel is beautiful and the rooms are so clean, well stocked and comfortable. The staff is amazing. The food is delicious and there is a bar overlooking the ocean, spectacular! I will go back to ICONA many times.

Wedding in Avalon
Reviewed 4 days ago

We stayed at the ICONA this weekend while we were down in Avalon for a wedding. The hotel was great. The rooms were contemporary and clean, the hotel was welcoming and the staff was great. The beach was fabulous.

The wedding we attended at the Avalon Country Club was WONDERFUL.

Overall a great weekend in Avalon.

Always a 5 star experience
Reviewed 1 week ago

It's 2 days later, and I'm still in my post Icona bliss! First off, my first night stay at Icona, I decided I was going to have my wedding there. Since that night, I have stayed over 10 nights. What can I say, I like what I like. This place is pristine. Never a thread out of place when arriving in the room. The staff is absolutely incredible and genuinely kind hearted. This was my second mother's day trip from my husband, and boy was it extra special! The hotel manager remembered us and actually brought us a bottle of champagne to our room! Admittedly, it wasn't the first time, but the fact that they treat my family and I with such kindness, is the reason we keep coming back! Once I go to Icona, I never leave. I never need a reason to. The food at the brew pub is exquisite and Sue is the most amazing waitress of all time! Every time I'm there, I sit with Sue and she remembers every conversation we've ever had. It's truly like catching up with old friends, every meal. Going to Icona is like going home for me. I love pulling in the parking lot, knowing I'm on vacation with the best people to take care of my loved ones. I couldn't rate Icona Avalon any higher!

National Conference Held at Icona Avalon
Reviewed 2 weeks ago

We recently held our organization's national conference at the beautiful, newly renovated Icona Resort and we couldn't have had a better experience! Every staff member we came in contact with was super friendly and helpful. Our event coordinator (Tom) was excellent! He made sure every single detail was in place and if it wasn't, he personally went and made it happen in a second! His service was top notch and all of our attendees agree. We've hosted our conference all over the nation and this was without a doubt one of our best experiences we've had. The hotel is beautifully redone, clean and the food also excellent. I highly recommend Icona Avalon for your next corporate event or personal stay. I hope to come back one day!