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What We Love

  • A seaside escape occupying its own block on the Atlantic Coast, with your choice of studiosAppreciating the history of the landmark beachfront hotel, Avalon’s largest
  • Dining on delicious fare at the brand-new Shimmer's Bistro
  • Having a restful experience in a quieter corner of the Jersey Shore

What To Know

  • Located just a short drive (less than 20 miles) from Cape May
  • Free WiFi and onsite parking are provided
  • There's a seasonal outdoor pool
Bedroom property Suite bed frame bed sheet cottage


A newly reopened, laid-back retreat on a peaceful stretch of the Jersey Shore, with room for up to four

The Lowdown

Those who’ve experienced the Jersey Shore know it as a stretch of sandy Atlantic coast that’s often a quiet and wholesome retreat from the party-loving Jersey Shore depicted on TV. At Icona Golden Inn, this is especially true, because the effortlessly elegant getaway occupies an entire block by the seaside, in an inviting neighborhood of other laid-back hotels and resorts. The former Golden Inn – Avalon’s largest beachfront hotel – has been around for half a century and offers a warm, inviting vibe and charming Nantucket-inspired architecture.
Since recently reopening the property, Icona – already celebrated for its Cape May hotels, both of which are TripAdvisor favorites – has added a charming bistro and a forthcoming brewpub. Also find a seasonal pool, complete with daybeds, and yoga on the sands of Avalon Beach. When you’re not staying busy at the hotel, you’ll find plenty to do in the surrounding area, with everything from golfing to deep-sea fishing. And when the sun goes down, explore the charming bars and restaurants of the area, before returning to your luxe retreat.
Good to know
Please note that a resort fee of 7% per room, per night will be added on the payment screen. The resort fee includes Wi-Fi throughout the hotel, off-street parking and 24-hour front-desk service.


Accommodations are set in different wings, but standard among them are a balcony, Keurig coffeemaker, organic bath amenities and a galley kitchen, including a cook top, microwave, compact refrigerator, cookware and dishes. Décor gives a nod to another beloved beach resort: Massachusetts’ Nantucket, up the Atlantic Coast. Over in the West Wing, the West King studio provides one California king bed and a full sleeper sofa. In the East Wing, you’ll find both the East Northside Queen studio – with two queen beds – and the East Poolside King studio – with a California king bed and a full sleeper sofa; both of the East Wing accommodation offer an ocean view from their balcony.
Amenities- Flat-screen HDTV- Carrara-marble bath with glass shower- Hair dryer- Plush linens- Organic bath amenities- Small dining area- Cooktop- Microwave- Compact refrigerator- Cookware- Dishes


The hotel’s latest addition is the brand-new Shimmers Bistro, offering Starbucks coffee and pastries in the morning, plus local and seasonal lunches and dinners in afternoon and evening. An indoor-outdoor brewpub will be opening this year.


Avalon is one of the Jersey Shore’s quieter towns, just a short drive from Cape May and Stone Harbor in South Jersey. The main attraction here isn’t a buzzy nightclub scene – though you can find some of those up the coast – but the pretty Atlantic ocean and beaches, plus historic architecture. (Head to Cape May to see an especially lovely assortment of pastel-colored Victorians.) Of course, if you do want to experience some after-hours entertainment, there’s nightly live music in summertime. Younger guests may also attend summer arts-and-crafts, sports, face-painting and Bingo events.

How to Get There

Icona Golden Inn
7849 Dune Dr
Avalon, NJ 08202-1071 United States


Wedding Tasting Perfection

My fiancé and I were at ICONA Sunday for our wedding tasting, and it was incredible. Alyssa and Ashley have made the journey towards our wedding smooth and exciting.
The food was outstanding - shout out to Chef Alex, Manny and Richie for doing an outstanding job. Filet was perfect, and being a chef I can promise you the quality was top notch. I’ve had the privilege to work for ICONA, this place is awesome. When I came for my first time as a “guest” I really felt the aloha spirit and understand why they are the best. Can’t wait until our wedding - special shout out to Sue Ryan, she is genuine, kind and one of the best in the business - Sue, you made our children feel at home as they were loving there time like us. Thanks ICONA you guys are the best !!

Pros and cons of wedding central. Not quiet.

Here for a girls weekend with a friend with terminal cancer. The hotel hallways are NOT soundproof. While she was trying to sleep each night the loud, rowdy wedding guests arrived back to their rooms.

Best Staff Ever

We attended my nieces wedding here at Icona and all I can say is WOW!
The staff was amazing, to name a few, special thanks to our waiter Shawn,
He went all out for us. Zack and Thomas were also great.
Special thanks to our niece and nephews server Kathy!
She totally went all out for our special couple.
The wedding and the reception was absolutely beautiful and the staff here just were top notch.
Would highly recommend this place for a wedding the staff here is the absolute best
Be sure to ask for Kathy for you brides and grooms, you won’t be disappointed!
Thank you to everyone at Icona that made this special day so Amazing