Excellent 582 Reviews
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What We Love

  • A seaside escape occupying its own block on the Atlantic Coast, with your choice of studiosAppreciating the history of the landmark beachfront hotel, Avalon’s largest
  • Dining on delicious fare at the brand-new Shimmer's Bistro
  • Having a restful experience in a quieter corner of the Jersey Shore

What To Know

  • Located just a short drive (less than 20 miles) from Cape May
  • Free WiFi and onsite parking are provided
  • There's a seasonal outdoor pool
Bedroom property Suite bed frame bed sheet cottage


A newly reopened, laid-back retreat on a peaceful stretch of the Jersey Shore, with room for up to four

The Lowdown

Those who’ve experienced the Jersey Shore know it as a stretch of sandy Atlantic coast that’s often a quiet and wholesome retreat from the party-loving Jersey Shore depicted on TV. At Icona Golden Inn, this is especially true, because the effortlessly elegant getaway occupies an entire block by the seaside, in an inviting neighborhood of other laid-back hotels and resorts. The former Golden Inn – Avalon’s largest beachfront hotel – has been around for half a century and offers a warm, inviting vibe and charming Nantucket-inspired architecture.
Since recently reopening the property, Icona – already celebrated for its Cape May hotels, both of which are TripAdvisor favorites – has added a charming bistro and a forthcoming brewpub. Also find a seasonal pool, complete with daybeds, and yoga on the sands of Avalon Beach. When you’re not staying busy at the hotel, you’ll find plenty to do in the surrounding area, with everything from golfing to deep-sea fishing. And when the sun goes down, explore the charming bars and restaurants of the area, before returning to your luxe retreat.
Good to know
Please note that a resort fee of 7% per room, per night will be added on the payment screen. The resort fee includes Wi-Fi throughout the hotel, off-street parking and 24-hour front-desk service.


Accommodations are set in different wings, but standard among them are a balcony, Keurig coffeemaker, organic bath amenities and a galley kitchen, including a cook top, microwave, compact refrigerator, cookware and dishes. Décor gives a nod to another beloved beach resort: Massachusetts’ Nantucket, up the Atlantic Coast. Over in the West Wing, the West King studio provides one California king bed and a full sleeper sofa. In the East Wing, you’ll find both the East Northside Queen studio – with two queen beds – and the East Poolside King studio – with a California king bed and a full sleeper sofa; both of the East Wing accommodation offer an ocean view from their balcony.
Amenities- Flat-screen HDTV- Carrara-marble bath with glass shower- Hair dryer- Plush linens- Organic bath amenities- Small dining area- Cooktop- Microwave- Compact refrigerator- Cookware- Dishes


The hotel’s latest addition is the brand-new Shimmers Bistro, offering Starbucks coffee and pastries in the morning, plus local and seasonal lunches and dinners in afternoon and evening. An indoor-outdoor brewpub will be opening this year.


Avalon is one of the Jersey Shore’s quieter towns, just a short drive from Cape May and Stone Harbor in South Jersey. The main attraction here isn’t a buzzy nightclub scene – though you can find some of those up the coast – but the pretty Atlantic ocean and beaches, plus historic architecture. (Head to Cape May to see an especially lovely assortment of pastel-colored Victorians.) Of course, if you do want to experience some after-hours entertainment, there’s nightly live music in summertime. Younger guests may also attend summer arts-and-crafts, sports, face-painting and Bingo events.

How to Get There

Icona Golden Inn
7849 Dune Dr
Avalon, NJ 08202-1071 United States


5.0 Excellent 582 Reviews
Great renovations and a beautiful wedding
Reviewed 3 days ago

I stayed here with my wife for friends wedding. The room was great (I met my wife 5 years ago and stayed here prior to the renovations). The wedding was great, outside bar after Thanksgiving that had heaters and patio. Food and service was excellent. Will visit again and again!

Friendliest Staff around
Reviewed 4 days ago

From the first phone call to check out, Icona staff was helpful and accommodating! The Icona staff members were pleasant the moment we stepped into the doors. We felt welcomed and comfortable. As soon as we were settled in the room, we received a phone call checking to make sure our accomodations were satisfactory. In fact, the hotel was beautiful, clean and we'll kept! We will be back

Reviewed 5 days ago

We set out to spend a weekend, off season in February 2019 at the ICONA at Avalon.
No reservations, No Expectations! The ICONA was previously the Golden Inn & now newly renovated. We haven' t been back in 10 years & WOW!! what a pleasant surprise. From the minute we walked into the lobby, we both smiled & remembered what Great Memories we had with our families over the years. We were greeted by a warm and friendly smile from Patrick- the front desk manager. Patrick made us feel right at home & went above & beyond making our stay special. Our room was beautifully decorated. A king bed, a balcony, complete kitchen, big bathroom. The amenities in the room were great.Susan the bartender was extremely helpful, upbeat. Enjoyed talking with her. Met so many nice people at the bar! We ate dinner & breakfast at the Brew Pub. Thanks to Tim for getting us a table. John was our waiter for both breakfast & dinner! He was amazing..The food was outstanding!! Patrick you remind me what real customer service is & the difference between a stay & an experience. Love this place!! Excellent staff who are beyond accommodations! This hotel can't be beat!! Will be back in August 2019!!

Welcoming stay!
Reviewed 1 week ago

I recently had to be in the South Jersey shore area for business reasons and had the pleasure of staying at the Icona Avalon property. It felt like home! From the beautifully decorated rooms, common spaces, and comfortable mattresses and pillows to the
accommodating front desk staff who offered to bring me a decaf coffee in the morning,
I could not have been more relaxed and comfortable! Truly a home away from home - can't wait to be back next month! Kudos to the brew pub who also made a great ceasar salad and was able to top it with a delish crabcake (not on the menu)!

Expect the Best!
Reviewed 2 weeks ago

My husband and I are surprising our daughter and her fiancé with a “JUST MARRIED” getaway gift following their June 2019 wedding. The staff at ICONA GOLDEN INN was so happy to help us find just the right room with just the right view! Randel Davis the general manager had a staff member take a photo from the room’s balcony to show me the beautiful beach/ocean view! Our family summers in Stone Harbor so we have enjoyed countless beach walks that inevitably land us at the ICONA beach bar w live bands, refreshing drinks, great food and excellent service! We are so happy that our young newlyweds will be kicking off their marriage and their shoes at this welcoming beautiful beach resort on our beloved Seven Mile Island!! Thank you Icona!