Grand Hotel Imperiale
What We Love
- Free bike rentals for exploring Forte dei Marmi’s cycle-friendly streets
- Excellent aperitivo (snacks) served with drinks at the chic alfresco bar
- Spa facilities — plunge pool, sauna, Turkish bath — are free for guests to use
- Olivo d’Oro restaurant serves posh nosh overlooking the pool
What To Know
- Free WiFi
- Not all rooms face the sea
- Breakfast is an extra $36 per person
- Access to the pool is free, but there’s a charge of $130-$260 per day for the Minerva Beach Club
- Advance booking is recommended for the Medical Spa Imperiale (not quite as clinical as the moniker suggests)
- Free WiFi
- Handicap Accessible
- Parking On Site
- Room Service
In a prime position in the center of Forte dei Marmi, a five-minute schlep from the beach, Grand Hotel Imperiale is housed in a five-story building cut from traditional cream stone. The gated entrance is lined with towering pine trees and old-fashioned street lamps, and a chic candlelit bar fronts the property. It’s here that you’ll sip cocktails mixed with Roberto Cavalli vodka and tuck into the great Italian tradition of aperitivo (endless pre-dinner snacks served with drinks). The marble-heavy lobby is awash with Italian bling: chandeliers, gold sofas, a giant bronze heart fashioned out of mosaics, and a lounge bar that serves deliciously strong coffee.
Bed and Bath
All 46 guestrooms have silk-draped floor-to-ceiling windows that open onto sizable balconies with (on the top two floors) views of the coastline. Superior Rooms are dressed in nude and pastel shades with gold accents and fresh flowers, and Junior Suites have separate seating areas and walk-in closets. The marble bathrooms come with twin sinks, branded towels and tons of signature products.
Open May through September, the heated pool is lined with gold mosaics that shimmer in the sunshine. There’s a steep charge of between $130-$260 per person, per day, to use the hotel’s private club, Minerva Beach, but it gets you some seriously souped-up sunbathing space right on the seafront, including a private tent, sun chaise, deck chairs and bathrobes. There’s a stylish bar and restaurant on-site with a playlist of chill-out tunes. Most of the surrounding coastline is reserved for private clubs, so you’ll struggle to find a public beach unless you head farther south, toward Viareggio.
How to Get There
Stayed four wonderful nights. Had a junior suite with a sea view. Everything was terrific including the location. Yes Beds were hard but they added a topper when mentioned. Breakfast was good and service was great. Not cheap but very easy and comfortable.
A beautiful boutique hotel, lacked some vibe though in the restaurants and lounge area. The staff were great, there was nothing that hadn’t been thought about in the rooms and they gave me some suggestions of where to visit and they were spot on. Unfortunately there were some other extremely disrespectful guests with children staying at the same time in multiple rooms on the same floor and they made a lot of noise all day and until past midnight every night, they ran up and down the hall, feed pounding, room doors continual slamming and children screaming. The hotel needs to work on ways to soften the noise like putting soft closure on the doors and rugs in the hallways. There was also a man smoking in the lounge area during the only time I tried it and the smoke drifted all over me, so I moved to the restaurant and it still drifted towards me. The hotel needs to ban smoking in the common areas of it wants to be a leading hotel of the world.
Lovely old hotel in a great position. Nice breakfast. Pool with nice loungers.
Lovely tiled passages and wooden floors.
Bathrooms are small and not well equipped with shelves. Beds are not at all comfortable with hard thin mattresses and and thin pillows.