Very Good 5989 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Free bike rentals for exploring Forte dei Marmi’s cycle-friendly streets
  • Excellent aperitivo (snacks) served with drinks at the chic alfresco bar
  • Spa facilities — plunge pool, sauna, Turkish bath — are free for guests to use
  • Olivo d’Oro restaurant serves posh nosh overlooking the pool

What To Know

  • Free WiFi
  • Not all rooms face the sea
  • Breakfast is an extra $36 per person
  • Access to the pool is free, but there’s a charge of $130-$260 per day for the Minerva Beach Club
  • Advance booking is recommended for the Medical Spa Imperiale (not quite as clinical as the moniker suggests)


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Pool
  •  Restaurant
  •  Room Service
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Beachfront Bedroom Boutique Classic property Suite cottage


Glam crash pad with a private beach club and a gold mosaic-lined pool in Tuscany's tony Forte dei Marmi

The Look

In a prime position in the center of Forte dei Marmi, a five-minute schlep from the beach, Grand Hotel Imperiale is housed in a five-story building cut from traditional cream stone. The gated entrance is lined with towering pine trees and old-fashioned street lamps, and a chic candlelit bar fronts the property. It’s here that you’ll sip cocktails mixed with Roberto Cavalli vodka and tuck into the great Italian tradition of aperitivo (endless pre-dinner snacks served with drinks). The marble-heavy lobby is awash with Italian bling: chandeliers, gold sofas, a giant bronze heart fashioned out of mosaics, and a lounge bar that serves deliciously strong coffee.

Bed and Bath

All 46 guestrooms have silk-draped floor-to-ceiling windows that open onto sizable balconies with (on the top two floors) views of the coastline. Superior Rooms are dressed in nude and pastel shades with gold accents and fresh flowers, and Junior Suites have separate seating areas and walk-in closets. The marble bathrooms come with twin sinks, branded towels and tons of signature products.


Open May through September, the heated pool is lined with gold mosaics that shimmer in the sunshine. There’s a steep charge of between $130-$260 per person, per day, to use the hotel’s private club, Minerva Beach, but it gets you some seriously souped-up sunbathing space right on the seafront, including a private tent, sun chaise, deck chairs and bathrobes. There’s a stylish bar and restaurant on-site with a playlist of chill-out tunes. Most of the surrounding coastline is reserved for private clubs, so you’ll struggle to find a public beach unless you head farther south, toward Viareggio.

How to Get There

Grand Hotel Imperiale
Via Mazzini 20
Forte dei Marmi, 55042 Italy


Superb service in exquisite property.

Thanks to all staff for a fantastic 3 night stay in an exclusive truly 5 star hotel. Spacious room and bathroom, would prefer a bath tub but they becoming rare! Sumptuous breakfast seated next to pool. The most luxurious beach set up I’ve ever seen but too expensive!
Raymond even washed my car!

Great Room, Great Service, Great Location!

Stayed four wonderful nights. Had a junior suite with a sea view. Everything was terrific including the location. Yes Beds were hard but they added a topper when mentioned. Breakfast was good and service was great. Not cheap but very easy and comfortable.

Beautiful Boutique Hotel

A beautiful boutique hotel, lacked some vibe though in the restaurants and lounge area. The staff were great, there was nothing that hadn’t been thought about in the rooms and they gave me some suggestions of where to visit and they were spot on. Unfortunately there were some other extremely disrespectful guests with children staying at the same time in multiple rooms on the same floor and they made a lot of noise all day and until past midnight every night, they ran up and down the hall, feed pounding, room doors continual slamming and children screaming. The hotel needs to work on ways to soften the noise like putting soft closure on the doors and rugs in the hallways. There was also a man smoking in the lounge area during the only time I tried it and the smoke drifted all over me, so I moved to the restaurant and it still drifted towards me. The hotel needs to ban smoking in the common areas of it wants to be a leading hotel of the world.