Very Good 213 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Free bike rentals for exploring Forte dei Marmi’s cycle-friendly streets
  • Excellent aperitivo (snacks) served with drinks at the chic alfresco bar
  • Spa facilities — plunge pool, sauna, Turkish bath — are free for guests to use
  • Olivo d’Oro restaurant serves posh nosh overlooking the pool

What To Know

  • Free WiFi
  • Not all rooms face the sea
  • Breakfast is an extra $36 per person
  • Access to the pool is free, but there’s a charge of $130-$260 per day for the Minerva Beach Club
  • Advance booking is recommended for the Medical Spa Imperiale (not quite as clinical as the moniker suggests)


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pet-friendly
  •  Pool
  •  Restaurant
  •  Room Service
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Beachfront Bedroom Boutique Classic property Suite cottage


Glam crash pad with a private beach club and a gold mosaic-lined pool in Tuscany's tony Forte dei Marmi

The Look

In a prime position in the center of Forte dei Marmi, a five-minute schlep from the beach, Grand Hotel Imperiale is housed in a five-story building cut from traditional cream stone. The gated entrance is lined with towering pine trees and old-fashioned street lamps, and a chic candlelit bar fronts the property. It’s here that you’ll sip cocktails mixed with Roberto Cavalli vodka and tuck into the great Italian tradition of aperitivo (endless pre-dinner snacks served with drinks). The marble-heavy lobby is awash with Italian bling: chandeliers, gold sofas, a giant bronze heart fashioned out of mosaics, and a lounge bar that serves deliciously strong coffee.

Bed and Bath

All 46 guestrooms have silk-draped floor-to-ceiling windows that open onto sizable balconies with (on the top two floors) views of the coastline. Superior Rooms are dressed in nude and pastel shades with gold accents and fresh flowers, and Junior Suites have separate seating areas and walk-in closets. The marble bathrooms come with twin sinks, branded towels and tons of signature products.


Open May through September, the heated pool is lined with gold mosaics that shimmer in the sunshine. There’s a steep charge of between $130-$260 per person, per day, to use the hotel’s private club, Minerva Beach, but it gets you some seriously souped-up sunbathing space right on the seafront, including a private tent, sun chaise, deck chairs and bathrobes. There’s a stylish bar and restaurant on-site with a playlist of chill-out tunes. Most of the surrounding coastline is reserved for private clubs, so you’ll struggle to find a public beach unless you head farther south, toward Viareggio.

How to Get There

Grand Hotel Imperiale
Via Mazzini 20
Forte dei Marmi, 55042 Italy


4.0 Very Good 213 Reviews
Reviewed 3 weeks ago

Lovely old hotel in a great position. Nice breakfast. Pool with nice loungers.
Lovely tiled passages and wooden floors.
Bathrooms are small and not well equipped with shelves. Beds are not at all comfortable with hard thin mattresses and and thin pillows.

This hotel is terrible! Maybe it had 5* 15 years ago...
Reviewed 2 months ago

We arrived to a family suite costing 750 euros a night in April...not even high season to find a dismissive and unwelcoming staff. A terribly old room with disgusting furniture and furnishings. It could resemble a motel 8.

Hotel with flair, class and services
Reviewed 7 months ago

You don’t need to mention Forte dei Marmi, everybody knows it. And this hotel fits perfectly in the picture. It’s classical but yet modern, aristocratic but yet lively, austere but yet friendly and finally you have all you need. Large rooms, adequate bathroom set, nice bed, large choice of TV Channels, perfect temperature and a lovely balcony. Should I find something below the expectation I would say the breakfast. But the hotel was almost empty and we are out of season, I am sure it’s completely different in high season. Very efficient and helpful personnel, the hotel is strategically located.

Elegant But Quiet
Reviewed 8 months ago

It was my first time in this region and the Grand Imperial Hotel. The Hotel is elegant and very well kept. Rooms were very spacious. The staff were grwat and professional. But the hotel was quiet and obviously business must be seasonal Iin this area. Breakfast options were limited due to the shortage of guests. But they made anything we needed on order. Overall, very happy.

Good hotel ,excellent location some room for improvement
Reviewed 10 months ago

It was our second stay at the Hotel that is beautifully located in charming surroundings and 2 steps from Forte's Shopping streets .Bicycles available for free for hotel guests. Our family suite was huge with great views big bathrooms with all the needed amenities. Have to say Housekeeping was exceptional. Bed Mattress was too stiff though. Breakfast was very average with a four stars service that definitely needs improvement waiters need to smile and be more hospitable and friendly especially those on duty during the day and at the pool.
Pool is small but charming however Service at the pool is almost non existent. we had to reach the lobby to call on someone for orders.
reception staff are friendly and concierge very helpful.
To sum up its a charming hotel with excellent location needs work on service staff because they are what makes a guest feel welcome.