4.0
Very Good 203 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Free bike rentals for exploring Forte dei Marmi’s cycle-friendly streets
  • Excellent aperitivo (snacks) served with drinks at the chic alfresco bar
  • Spa facilities — plunge pool, sauna, Turkish bath — are free for guests to use
  • Olivo d’Oro restaurant serves posh nosh overlooking the pool

What To Know

  • Free WiFi
  • Not all rooms face the sea
  • Breakfast is an extra $36 per person
  • Access to the pool is free, but there’s a charge of $130-$260 per day for the Minerva Beach Club
  • Advance booking is recommended for the Medical Spa Imperiale (not quite as clinical as the moniker suggests)

Amenities

  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Pet-friendly
  •  Pool
  •  Restaurant
  •  Room Service
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Beachfront Bedroom Boutique Classic property Suite cottage

Overview

Glam crash pad with a private beach club and a gold mosaic-lined pool in Tuscany's tony Forte dei Marmi

The Look

In a prime position in the center of Forte dei Marmi, a five-minute schlep from the beach, Grand Hotel Imperiale is housed in a five-story building cut from traditional cream stone. The gated entrance is lined with towering pine trees and old-fashioned street lamps, and a chic candlelit bar fronts the property. It’s here that you’ll sip cocktails mixed with Roberto Cavalli vodka and tuck into the great Italian tradition of aperitivo (endless pre-dinner snacks served with drinks). The marble-heavy lobby is awash with Italian bling: chandeliers, gold sofas, a giant bronze heart fashioned out of mosaics, and a lounge bar that serves deliciously strong coffee.

Bed and Bath

All 46 guestrooms have silk-draped floor-to-ceiling windows that open onto sizable balconies with (on the top two floors) views of the coastline. Superior Rooms are dressed in nude and pastel shades with gold accents and fresh flowers, and Junior Suites have separate seating areas and walk-in closets. The marble bathrooms come with twin sinks, branded towels and tons of signature products.

Beyond

Open May through September, the heated pool is lined with gold mosaics that shimmer in the sunshine. There’s a steep charge of between $130-$260 per person, per day, to use the hotel’s private club, Minerva Beach, but it gets you some seriously souped-up sunbathing space right on the seafront, including a private tent, sun chaise, deck chairs and bathrobes. There’s a stylish bar and restaurant on-site with a playlist of chill-out tunes. Most of the surrounding coastline is reserved for private clubs, so you’ll struggle to find a public beach unless you head farther south, toward Viareggio.

How to Get There

Grand Hotel Imperiale
Via Mazzini 20
Forte dei Marmi, 55042 Italy

Reviews

4.0 Very Good 203 Reviews
Good Hotel but too expensive
Reviewed 3 weeks ago

The hotel is good, the service is excellent but the relationship price x quality does not justify the price paid, mainly in the restaurant and pool bar. The internet is good and works well. I had problem to watch television (soccer World Cup) and I had to call technical support three days consecutively.

A most pleasant hotel - worth the visit
Reviewed 4 weeks ago

We visited mid-june - a great time in Forte - not too many people, quite beaches and easy going atmosphere.
We had booked a suite, which we found a bit "drab"; valentino, the front desk manager upgraded us to a "Royal Suie" - thankyou again - and for the same price,
A friendly hotel, nice spa, very good restaurant and we had a very happy time in this hotel.
The decoration needs some contemporary renovation and the hotel's website also ( does not do the hotel justice)
In fact the spa needs more advertising as it is very good and friendly - likewise for the restaurant. To be recommended and ideally situated 5 mn walk form the beach

Cp & CP family

Elegant and speldid
Reviewed 1 month ago

Amazing hotel, nice food and nice staff. They try to go to every length to make your stay splendid. Concierge was nice. Reception take care of any details and offer help within minutes unlike common European hotels.

Great hotel great location
Reviewed 7 months ago

Visited on business for 2 nights.
The hotel has about 42 rooms.
Mine was a spacious suite with good bathroom good amenities and very clean.
Hotel is located close to the beach and the town centre.
Staff were great very helpful.
Breakfast was good even though the hotel seemed quiet.
All in all a great hotel.

Beautiful rooms with double balcony
Reviewed 9 months ago

Hotel offers only suits with 46 units total so rooms are very limited. Really love my room decoration. Master bath room is huge , bigger than bedroom. Walking closet is so organized with 6 drawers and plenty of spaces . Love it. You can close the door and leave the mess in the closet.
Living room has sofa bed. So no problem if you have Children.
We have problem with the shower , water is very slow and can't take shower at all. We have to call to have it fixed. As this is a five star hotel , we expect hotel should check everything works before guest checks in.
Also hotel does not include free breakfast. For this price tag , I certainly take it for granted breakfast is included. Plus not too many selections , but my sunny side up is Great.
Staffs are very friendly !
I would love to stay at this hotel next time as I enjoy the well decorated rooms.