You can’t beat the location of this centrally located hotel. 2 minutes to 2 tube stops. As busy as Leicester Square is, the rooms were still fairly quiet even though we stayed on the 2nd floor. The only complaint was that the bar/nightclub was directly below our room and the music was never ending until about 2:00 am.
The level of service we received was exceptional. The rooms were small but typical of central London hotels. However, the layout really made the space seem larger. Due to the layout, this is best suited for couples or singles.

My husband and I travel quite a bit and often stay in luxury hotels/resorts (including W's in other locations around the globe) but I must state that although this hotel has its funky modern features, is easily accessible to major tourist attractions by walking, this was by far the worst decision we've made in staying at this hotel. I don't want to only focus on the negative aspects of our experience, because there were certainly positive ones as well. We traveled during Pride Week where we arrived to a huge (fun!) crowd outside of the hotel waiting to go into the W club/lounge to party. We made our way upstairs to the lobby to check in. We were greeted by the staff, who were very friendly and assisted us almost immediately. We requested a quiet room away from the party (we had traveled 7+ hr on a flight plus stood in a 2.5 hour customs line! - needless to say we were exhausted and wanted uninterrupted sleep). The gentleman who checked us in was very attentive and put us on the higher level floor away from the loud club music. The rooms are extremely modern, quite bizarre in design since the bathroom/bathroom sink/vanity are basically in the middle of the room next to your bed. It took a minute to realize that half of the walls are all mirrors, and 2 doors open - 1 for the toilet and the second for the shower (not really private and our door had issues so the water was leaking out in the middle of the “bathroom”. This issue was immediately addressed by the staff which we appreciate but the functioning of the door was not resolved). The light sensor turns on and off in the middle of your shower and when you are in the bathroom which was quite frustrating. Further, I loved the amenities (Bliss co. toiletries!), the black out curtains were awesome and the bed which had fluffy linens were extremely comfortable! The closet is a decent size, but the sliding door had to be moved over and blocked the entryway door. The robe, slippers and towels were also of great quality. Since it is the summer season where the weather is quite hot and humid, we would have expected the hallways and the elevators to be air conditioned. I understand this is Europe (I have lived in another EU country before), so I know not all places are fully air conditioned, but we expected more out of this hotel for the price we paid per night (approx. $360 USD). With that said, we felt that the quality of our experience was not up to par with the price of the hotel. Although most of the staff were friendly, I did run into a situation where I was told I couldn’t consume a soda I bought myself in the lounge area while waiting for my room to be cleaned. I mentioned I was a paying guest staying at the hotel and was still denied entry to even sit on the couch near the elevators. I was pretty furious but I walked away and stood in the hallway on my phone. The lady approached me soon thereafter and said she “spoke with her manager” and “it’s ok for me to sit down”. I was quite embarrassed by the way I was treated. After this situation, the hotel manager reached out to us and apologized and offered us a round of drinks in the lounge. I appreciated the gesture, but wish that the staff could be trained on how to handle a situation like this. Perhaps a suggestion would be to let guests know WHY outside drinks/food are not permitted in the lounge/bar areas, not just state "this is hotel policy". Moreover, this brings me to my next topic: prices. Yes, hotel food/bar/drinks are extremely overpriced but wow, the breakfast buffet is over $35 per person and the variety is quite disappointing. There are tons of cute coffee shops/bakeries around the corner that are much less expensive and higher quality. I ordered room service a couple of times which I must say was DELICIOUS, and the staff who delivered it were lovely and prompt. The cleaning staff are super friendly as well. Lastly, perhaps our biggest complaint was the noise outside of the room and hotel. It was pretty unbearable at night as my husband and I had to wear ear plugs (I don’t think this is the hotels fault since the hotel is right in the middle of Trafalgar Square - a MAJOR tourist spot). Overall, our stay was 50/50 but we will not return to this hotel.

Stayed already a few times and everyone is extremely nice and helpful. Lobby is noisy as in all W hotels but bedrooms are very nice. Lots of lights coming from outside at night so mandatory to put down the curtains.

This is definitely one of the smaller W hotels we have stayed at, possibly due to the increasingly expensive property prices in London city. Nonetheless, the room was still equipped with a king sized bed and comfortable walking space for two. We loved its location, it is just right outside of Leicester underground station. Burger and Lobster is the hotel's main restaurant with Shake Shack and Chinatown (place for awesome duck) just conveniently downstairs. It is also walking distance to most theatres in town near covent garden. Basically, a hefty price for utmost convenience.

We stayed here for 2 nights and it was the perfect location for accessing shops restaurants and tourist areas. Close to the tube and bus transport.its a clean, modern hotel with great staff who were very obliging. Would recommend it.