Very Good 2265 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet


  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Pet-friendly
  •  Spa
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property Suite curtain condominium Bedroom



With a stay at W London Leicester Square, you’ll be centrally located in London, steps from Leicester Square and minutes from Piccadilly Circus. This 5-star hotel is close to Buckingham Palace and Big Ben.


Make yourself at home in one of the 192 air-conditioned rooms featuring iPod docking stations and LCD televisions. Your pillowtop bed comes with Egyptian cotton sheets. Pay movies and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms have hair dryers and bathrobes.

Spa, Wellness & Premium Amenities

Relax at the full-service spa, where you can enjoy massages, body treatments, and facials. This hotel also features complimentary wireless Internet access, concierge services, and a hair salon.

Food & Drink

Take advantage of the hotel’s 24-hour room service. Quench your thirst with your favorite drink at a bar/lounge.

Business & Travel Amenities

Featured amenities include express check-in, express check-out, and complimentary newspapers in the lobby. Planning an event in London? This hotel has facilities measuring 915 square feet (85 square meters), including meeting rooms.

How to Get There

W London Leicester Square
10 Wardour Street
London, W1D 6QF United Kingdom


4.0 Very Good 2265 Reviews
Absurd, Ridiculous, Weird!
Reviewed 7 days ago

The overall vibe at this hotel is obnoxious but I am 63 and prefer traditional.
The staff was really very nice but again, not at all main stream.  The "doormen" were black leather clad fellows who I would find off putting if they weren't so helpful.  I guess the lesson being that looks are deceiving.  You got the feeling that only hip, cool  young people were hired at this hotel.
The hotel lobby had loud thumping music playing all the time.
The room we had was modern bordering on ridiculous.  We had a huge mural on one of the walls with the face of a young woman with black dirt on her nose and weird black lines on her mouth.  Not a nice sight to wake up to.
The bathroom was a cube containing the toilet, a tiny sink and the shower - no walls within the cube.  The drainage for the shower was lacking and the water ebbed to the toilet by the time you finished washing.  Our room was handicap accessible but there was no way a wheelchair bound person could get into that cube because the door was ridiculously heavy to open and wouldn't stay open. 
All lights were controlled by an iPad that was next to the bed.  Very frustrating!!
The bed was about 12" off the floor.  The finishes were probably expensive but appeared extremely cheesy.  We even had a black dusty disco ball over the plastic minibar.  The whole place was weird.
Breakfast was included in our rate.  The restaurant staff was extremely friendly and nice.  If you ordered hot dishes they took forever.  I don't think the kitchen is nearby.
Overall if it weren't for the staff and the location I'd say never again.  We had a lot of good laughs about the absurdity of the place - not for the feint of heart maybe just the young or young at heart.

Great hotel right in the heart of theatreland
Reviewed 2 weeks ago

great, super stylish hotel which is located directly at Leicester Square, right in between two tube stations (Piccadilly Circus and Leicester Square).For me personally it was advantageous that all the theatres I went to during my stay were in walking distance.
I absolutely LOVED the design of the room I was staying in and also the design of the hotel itself.

The staff was very friendly and attentive, one feels very welcome here!

Breakfast is also very good, you have the (very healthy) buffet and you may choose a hot dish from the menu as well.

What I also liked very much is the safety aspect: at night or later evenings you only get into the hotel by your key because they separate the entrance to the public perception bar and the entrance to the hotel.

The only negative thing I got so say about the hotel is, having a room on the third floor, it was very loud because the late evenings because of the music played at the perception bar. So I had a bit of trouble falling asleep...

But in a nutshell: if you love some great design and a central location: stay at this hotel!

great location/awful hotel
Reviewed 4 weeks ago

Great location but otherwise do NOT stay here.

I have never stayed at a hotel before that requires their guests to take their luggage a fully city block up to a different intersection to catch a taxi!! Yep, this is what we were told to do!

We are SPG members so we can stay at dozens of hotels in London. We chose the W because they could accomodate 3 adults in one room. We were not told however about the 60 pound charge for a rollaway bed though. 60pounds!! We were also not upgraded to a better room despite this being "guaranteed" as well as being forced to spend cash for the room that could accomodate 3 people. Speaking to the front desk manager, Noelia Sanchez, she didn't seem concerned at all about my negative experience, especially given that we are SPG members.

Won’t be visiting again
Reviewed 1 month ago

Very disappointed regarding the lack of consistency regarding the dress code policy. I was refused entry with my leather sandals as the female on the door classed them as ‘flip flops’ and ‘open toe shoes’. Firstly, no where on the website does it state that open toe shoes are not permitted. Secondly, I noticed that other ladies with open toe high heels were allowed in. Lastly, my shoes were not flip flops. I really don’t understand what shoes would be permitted when it’s 24 degrees outside!

Reviewed 1 month ago

This hotel has so much going for it. Polite staff. A great location. Newly renovated rooms with some cool gadgets. But I wouldn’t stay again and I wouldn’t recommend it for anyone else. Because if you want to sleep, take a shower or get ready in the morning, this place doesn’t deliver.

First and foremost, the priority of this hotel is its bar customers—at least on the weekends. The music from the bar on the weekend vibrates and shakes the building. It comes through the floor and windows. I am a heavy sleeper and I am used to a loud tv when I sleep but by 1am I had had it. Earplugs were no use. TV can’t drown it out. I had to call the front desk several times to get any answer and I did reach a very apologetic clerk who checked with the manager and told me this would go on until 3. I could move rooms, just to sleep (I was 4 floors above already—so????). I could have some earplugs (had them, didn’t work), or I could have a free breakfast. None of these equated to me sleeping in the bed I was in for the early train I had to catch, so I declined. And also NO ONE warned us this would be an issue. But it doesn’t matter—unless you too are going to be in the bar, you’re going to be annoyed and/or sleepless. Just turn it down.

Also, design of the room is terrible. The bathroom and toilet are in a strange storage locker contraption. The door to the shower doesn’t close all the way or has a gap and the shower doesn’t drain properly so basically you flood the main (tile) walkway through the room risking life and limb. You also can’t leave a towel to step out on or soak up the water because the weird metal door scrapes the floor. It also leaks into the toilet room, which is delightful. Taking a shower is a weird 2 person experiment.

The island in the newly renovated room does not allow you to see to shave or put on make up. The mirror is tiny and far away. I had to go to bathrooms in other buildings to check my makeup and it was a mess.

The sink cut out is small and too far in, which means you have water all over your shirt and also the counter. The electric plugs are hidden and very far away from the little mirror, so you cannot, for instance, style your hair. As my husband said “I think a single man designed this place” but he was also annoyed with it, so who knows.

There’s also not really a place to open. your suitcase, so you end up blocking the walkway or the backside of the bar.

I rarely say this, but find another place.