Three nights at this hotel. People are superfriendly, the best location ever. Great breakfast ( healthy with guilty pleasures). Rooms are great but shower and toilet are little weird. Little noisy. Great place for younger couples.

good sized rooms. nice breakfast spread. good service. location is great for walking to meetings and near by mega streets. i found this far superior to the le meridien and the hotel felt quite new which was a nice positive.

Firstly I have to say the staff from the door to security to reception to bar to breakfast were amazing. Lovely, serene chatty and helpful. Even offered to sort meal and theatre ticket reservations out for us.
The room 714 Spectacular room was lovely, realty modern and interesting and the beds were very comfy.
Breakfast choice was fabulous and the eggs Benedict and omelette were really tasty cooked fresh.

Just a few things to watch out for: this room faces front with Lego shop opposite and the street noise through to 5am was really loud. This is in the heart of a lively district so if you want a quiet chilled out stay it might not be for you.
The bar in the evening in the hotel is a local lively nightspot so there is little space or ability for residents to sit and have a drink to end their night. My mum and I ended up sat in the reception foyer on a backless soft cushion to have a drink before bed on return from the theatre. We heard numerous residents come onto the bar floor and then say they would have a drink in their room instead as it was a loud lively 20 something disco and cocktail bar full of heels and sequins and groups on a Saturday night out. I wanted to be 20 again!

The main thing you need to be mindful of is that some of the rooms have Dj booths in and the suites and large rooms cater for big groups- great if you are wanting a lively noisy night but if you are me, and my elderly mother wanting a night in a hotel near the theatre, it’s not great. We were unfortunate enough to be next to such a room and the walls were bouncing with bass all through the night and still going into 800am. The hotel staff and security were responsive and up and down like yo-yos as I don’t think we were the only room mates that found this unnecessary and uncomfortable but on check in my advice is just check who they are likely to put next to you.
Thankfully we have a 3 hour train ride home to catch up on our misses sleep.

All that said this is a modern clean pleasant hotel in the middle of anything you might want and need Haymarket/Leicester Sq/Soho

Perfect location, super friendly welcome on arrival, the room was ready before check in which was a bonus. The room was wonderful as the name suggests. Beds so comfortable, very clean.
My only reason for not giving it 5 stars was the bathroom design, felt like I was having a shower in the wardrobe.

I would stay here again but would look for a bargain and not pay full price

We chose the W at Leicester Square in London for the last night of a trip to Europe and we were disappointed. The good points: the staff was super friendly, they offer a great breakfast spread for 20 pounds p.p., the location is unbeatable if you’re looking for the buzz of staying in the heart of Central London. The bad part was the actual room: the architect or designer that came with the concept for those rooms should be fired! Instead of a typical room with a bathroom, they basically tried a “studio” concept, with the king bed off to the side, a large island in the middle with barstools and a sink which happens to be the bathroom sink and two separate stalls; one tiny stall with the toilet that makes you feel you’re in an airport or train station toilet and another stall with a small shower with a drain that doesn’t work that well and the water just pools in the middle.
There’s no room to put all your bathroom stuff other than on the room island so the room looked like a huge mess after 5 minutes. Definitely a very poor design for a chain so well known for good design... I would skip or ask if they have a different room layout available.