Very Good 148 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Every homey detail, like the hot water bottles with hand-knitted covers in guest rooms
  • Getting a taste of chef Bruno Loubert’s meals by day, and master mixologist Tony Conigliaro’s concoctions by light, at Seymour’s Parlour
  • The in-room mini-bars stocked with pre-mixed cocktail bottles and a shaker set

What To Know

  • Lear’s Loft, on the top floor, has its own private terrace with a claw-foot bathtub
  • There’s no parking onsite, but taxis are more than in abundance
  • Two Tube stations—Marble Arch and Bond Street—are both five-minute walks away
  • Free WiFi


  •  Bar
  •  Free WiFi
  •  Handicap Accessible
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Historic townhouse turned maximalist gem in gritty Marylebone, known for its eccentric Victorian antiques and cozy cocktail bar

The Lowdown

Like its sister property in Clerkenwell, this 24-room townhouse and former home of poet Edward Lear, on a gritty street in Marylebone, has been transformed into the maximalist dream of a fictional resident—in this case, worldly magpie Uncle Seymour. Designer Russell Sage has blanketed every surface with wallpaper, stenciling, hanging maps, and other antique souvenirs (vases, grandfather clocks, bowler hats, Persian rugs) one might have amassed while on a Grand Tour. The place to be is the Parlour, where guests cozy up by the fireplace for daytime light reading before nightfall, when outsiders trickle in for a taste of creative cocktails from a menu designed by famed mixologist Tony Conigliaro.

In the Area

Despite being sequestered on a lesser-known street in lesser-known Marylebone, the Zetter is close by some incredible diversions. Dig into brasserie-style fare at 35 New Cavendish, or, for a typically English breakfast or Sunday Roast, at the Grazing Goat, just around the corner from the hotel. Wash it all down with a pint at Kensington Street Social or most elevated cocktails at Jason Atherton’s Pollen Street Social. Two lanes away from the Zetter, you’ll find the soon-to-be-pedestrianized Oxford Street, a shopping strip home to high-end brands and department stores like Selfridges, while to the west is Hyde Park, your verdant gateway to sights beyond including Buckingham Palace.

How to Get There

The Zetter Townhouse Marylebone
28-30 Seymour Street
London, W1H 7JB United Kingdom


4.5 Very Good 148 Reviews
Delicious Afternoon Tea. Excellent service! Too cramped
Reviewed 1 week ago

This birthday afternoon tea was lovely. The quality of the food was very good and the service was excellent. However they cram too many people in the 2 rooms they use for afternoon tea. When paying £36 for a standard afternoon tea with no bubbles I think seating people on very small low stools is not good service. Apart from the very cramped conditions and seating the food itself was great and the service yop notch!

Exceptional stay
Reviewed 2 months ago

We loved the hotel the moment we arrived. The atmosphere is elegant and quirky, cosy and secluded from the buzzing street. The bar is gorgeous and movie-like, our room was small but perfectly arranged and quiet, with a super comfortable bed, well stocked minibar, beautiful bathroom and overall stunning decor. the breakfast is excellent and varied, staff is lovely and very attentive. Can't want to visit again.

January Break
Reviewed 2 months ago

This was a return visit for us and once again we were not disappointed. The quirky nature of this hotel is a most welcome break from the big chain sameness.

Our room was lovely with great decor and comfy bed. The bathroom had a huge shower which is always a bonus. Can’t remember what the toiletries were but my other half loves them.

The breakfast is good with great fresh coffee. We did afternoon tea which we couldn’t fault. Cocktail bar is well worth trying with some interesting cocktails.

We have stayed here a couple of times now and will definitely be back. This place is great value for money and we find it much better than some of the more expensive places we have stayed at in London.

You will not be disappointed booking here.

Great place for drinks of tea...
Reviewed 3 months ago

Fantastic cocktail menu and lovely ambience. Great venue for afternoon or evening drinks. Polite staff... Have been back a few times...service and quality always consistent. Staff are polite and informed, would highly recommend a visit.

Hidden Gem
Reviewed 3 months ago

Fabulous stay; incredible hotel staff; lovely parlor- loved by locals and hotel guests alike. Arrived hungry and waitstaff recommended madeleines made to order- most incredible treat ever when they arrived warm with cool whipped cream for dipping. Tea was delicious, and cocktails were as well. The parlor was warm and inviting, full at cocktail hour. Room and bath were perfectly luxurious, quiet, well appointed, warm and comfortable- though small.