4.5
Very Good 3146 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Every homey detail, like the hot water bottles with hand-knitted covers in guest rooms
  • Getting a taste of chef Bruno Loubert’s meals by day, and master mixologist Tony Conigliaro’s concoctions by light, at Seymour’s Parlour
  • The in-room mini-bars stocked with pre-mixed cocktail bottles and a shaker set

What To Know

  • Lear’s Loft, on the top floor, has its own private terrace with a claw-foot bathtub
  • There’s no parking onsite, but taxis are more than in abundance
  • Two Tube stations—Marble Arch and Bond Street—are both five-minute walks away
  • Free WiFi

Amenities

  •  Bar
  •  Free WiFi
  •  Handicap Accessible
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
bathtub man made object plumbing fixture sink swimming pool bidet flooring tile

Overview

Historic townhouse turned maximalist gem in gritty Marylebone, known for its eccentric Victorian antiques and cozy cocktail bar

The Lowdown

Like its sister property in Clerkenwell, this 24-room townhouse and former home of poet Edward Lear, on a gritty street in Marylebone, has been transformed into the maximalist dream of a fictional resident—in this case, worldly magpie Uncle Seymour. Designer Russell Sage has blanketed every surface with wallpaper, stenciling, hanging maps, and other antique souvenirs (vases, grandfather clocks, bowler hats, Persian rugs) one might have amassed while on a Grand Tour. The place to be is the Parlour, where guests cozy up by the fireplace for daytime light reading before nightfall, when outsiders trickle in for a taste of creative cocktails from a menu designed by famed mixologist Tony Conigliaro.

In the Area

Despite being sequestered on a lesser-known street in lesser-known Marylebone, the Zetter is close by some incredible diversions. Dig into brasserie-style fare at 35 New Cavendish, or, for a typically English breakfast or Sunday Roast, at the Grazing Goat, just around the corner from the hotel. Wash it all down with a pint at Kensington Street Social or most elevated cocktails at Jason Atherton’s Pollen Street Social. Two lanes away from the Zetter, you’ll find the soon-to-be-pedestrianized Oxford Street, a shopping strip home to high-end brands and department stores like Selfridges, while to the west is Hyde Park, your verdant gateway to sights beyond including Buckingham Palace.

How to Get There

The Zetter Townhouse Marylebone
28-30 Seymour Street
London, W1H 7JB United Kingdom

Reviews

Fantastic litle gem in the middle of London
travelledswede

Fantastic litle gem in the middle of London.
They greeted us with a welcoming smile and escorted us to the very cosy room. Good size to be in London - you can't expect more. The room has such a good vibe and is so personal.

I must say they think about the little details. Got an email a few days before arrival with suggestions for what to do London. Had a handwritten note in the room greeting us on arrival.

We had the afternoon tea which was great.

Highly recommended Hotel!

Tiny boutique hotel with not a lot in terms of amenities.
sydprime

The hotel is in a great location! It offers decent service and is oozing with lots of character, however for GBP400.00++/night, I expected more but instead, I got a 26-sqm ensuite bedroom and not much else.

On the ground floor is a lounge/cocktail bar that is also open to the public where they serve excellent drinks and some bar food. Continental breakfast is also served in this area.

This same lounge area also serves as its “lobby” as the hotel doesn’t have one. It is basically a tiny hallway, which can get quite cramped as they can only process one guest room at a time so there can be a lengthy wait to check-in or get things done.

The service, however, was for the most part, friendly and to a certain extent accommodating but it was by no means luxurious. When I requested for a late check out of 2 pm, I was told they can offer 1hr for free but they needed to charge 40 GBP for the extra hour, which I thought was unbecoming of its claim that a stay at Zetter is like being in a “private home of an eccentric relative than a conventional hotel.” On the contrary, it is exactly how a standard/conventional hotel would operate and a budget one at that so in a way, it was a little disappointing especially since the hotel doesn’t offer much in terms of amenities. There is no spa, gym, open space or public area apart from the lounge.

Lastly, be very extra careful of your personal belongings as my friends who were also staying at the hotel experience a very serious security breach during our stay involving the room safe, which is now being investigated by Scotland Yard.

Soooo lovely!
Hargr

Such a cute hotel, great service, nice decor. Not cheap by any stretch.... but much nicer than other London hotels I’ve stayed in. But most importantly for me, I slept so so well! And I’m a very light sleeper. Will be back.