Very Good 167 Reviews
Jetsetter Approved
This Hotel meets our standards
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What We Love

  • Every homey detail, like the hot water bottles with hand-knitted covers in guest rooms
  • Getting a taste of chef Bruno Loubert’s meals by day, and master mixologist Tony Conigliaro’s concoctions by light, at Seymour’s Parlour
  • The in-room mini-bars stocked with pre-mixed cocktail bottles and a shaker set

What To Know

  • Lear’s Loft, on the top floor, has its own private terrace with a claw-foot bathtub
  • There’s no parking onsite, but taxis are more than in abundance
  • Two Tube stations—Marble Arch and Bond Street—are both five-minute walks away
  • Free WiFi


  •  Bar
  •  Free WiFi
  •  Handicap Accessible
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Historic townhouse turned maximalist gem in gritty Marylebone, known for its eccentric Victorian antiques and cozy cocktail bar

The Lowdown

Like its sister property in Clerkenwell, this 24-room townhouse and former home of poet Edward Lear, on a gritty street in Marylebone, has been transformed into the maximalist dream of a fictional resident—in this case, worldly magpie Uncle Seymour. Designer Russell Sage has blanketed every surface with wallpaper, stenciling, hanging maps, and other antique souvenirs (vases, grandfather clocks, bowler hats, Persian rugs) one might have amassed while on a Grand Tour. The place to be is the Parlour, where guests cozy up by the fireplace for daytime light reading before nightfall, when outsiders trickle in for a taste of creative cocktails from a menu designed by famed mixologist Tony Conigliaro.

In the Area

Despite being sequestered on a lesser-known street in lesser-known Marylebone, the Zetter is close by some incredible diversions. Dig into brasserie-style fare at 35 New Cavendish, or, for a typically English breakfast or Sunday Roast, at the Grazing Goat, just around the corner from the hotel. Wash it all down with a pint at Kensington Street Social or most elevated cocktails at Jason Atherton’s Pollen Street Social. Two lanes away from the Zetter, you’ll find the soon-to-be-pedestrianized Oxford Street, a shopping strip home to high-end brands and department stores like Selfridges, while to the west is Hyde Park, your verdant gateway to sights beyond including Buckingham Palace.

How to Get There

The Zetter Townhouse Marylebone
28-30 Seymour Street
London, W1H 7JB United Kingdom


Fabulous stay. Lovely hotel and great service

What a lovely little hotel The Zetter Townhouse is.

We stayed here as part of our wedding night celebrations and our stay was exemplary (free upgrade and a bottle of fizz helped too!). The bed was comfortable, the bathroom clean with excellent shampoos and body washes and despite being in the heart of central London was very quiet indeed. The kooky interiors added fun to the proceedings which always makes a hotel more memorable.

The continental breakfast was filling enough that we didn’t need to opt for other options. The cocktails in the bar were fabulous – a real different variety from the usual list of cocktails you see elsewhere. All staff members were polite and courteous and made sure our stay was a comfortable and pleasant one. A special mention to Daga who went out of her way to bring some items to our room too.

With Oxford Street a stones throw away, you could not be better placed either. Book with confidence.

Over night in London

Lovely friendly helpful boutique quirky hotel very well placed in The West End.

Upgraded room on 4th floor, very nice, not sure I needed the bath in the bedroom but separate shower was lovely, immaculately clean, powerful with nice quality towelling and toiletries.

Breakfast not included in my package...as my preference.

Temple in the centre

I stayed here only one night but I rested a lot. Rooms are very quiet, beds super comfy and the bathroom was immaculately clean. This place is so peaceful, you forget you are steps from Oxford Str. Will be coming back.