What We Love
- Rooms are large by London standards, starting at 335 square feet
- Plenty of original features and a gorgeous Edwardian façade
- Minibars are stocked with British produce and local beers
- Within walking distance of historic theaters, the British Museum, Covent Garden and the River Thames
What To Know
- Popular with business types and the conference crowd
- Spa treatments are on the pricey side, but access to the facilities is free
- WiFi is available for an additional charge
- Free WiFi
- Parking On Site
- Room Service
Blessed with classic good looks and a stellar location in London’s glittering West End, this heritage hotel has an Edwardian façade and plenty of Old World charm. Dating from 1914, when it functioned as the Pearl Assurance HQ, many neoclassical features remain including the original carriageway entrance and tranquil cobblestone courtyard. Inside, interiors echo the Belle Epoque era with a magnificent seven storey Pavonazzo marble staircase, grand pillars, chandeliers and enough red carpet to roll out to the Kodak Theater. Upstairs, things are decidedly more modern; an extensive refurb kicked off in late 2011, transforming the guestrooms into slick bachelor pad–style digs with mod cons galore.
Bed and Bath
Leading off sleek low-lit wooden corridors with chunky apartment-style doors, the guestrooms are giant by London standards, measuring at least 335 square feet. They’re a master class in masculine styling, with stripy monochrome carpets, hefty oak tables, 46-inch LED TVs with Geneva surround sound, posh espresso machines and pale gray armchairs and ottomans. Very much a high-end home away from home. Quirky Shakespeare and Dickens quotes etched onto the tables and minibars (which are stocked with British produce and local beers) lend a sense of place. Bathrooms feature gorgeous hexagonal sinks lined with hand-beaten alpaca silver, steam-free mirrors and toiletries from Czech & Speake.
The Holborn Dining Room has the look of a fancy fine dining restaurant — marble floors, walnut paneling — but it takes a more laid-back approach with the menu. British brasserie dishes are served all day as well as a decadent afternoon tea (alternatively, tuck into sandwiches and scones in the Mirror Room, a convivial salon in the heart of the hotel). The bar echoes a traditional gentlemen’s club with velvet sofas, and a crackling fire, where you can sip a glass of wine from the extensive menu; there are more than 50 drops on offer by the glass. The subterranean spa is centered around a candlelit teak and goldleaf relaxation room that leads to dry-heat saunas, an amethyst crystal steam room and experience showers. Treatments are on the pricey side, but access to the facilities is free for guests.
How to Get There
My first time staying at this much anticipated hotel did not disappoint. I only learned of this hotel brand a few years ago from some former Rosewood alums. After much biased hype, I was afraid the experience would not live up to the actual experience, but everything and every detail of this hotel was spot on.
Rosewood London is in a fairly central part of London. The building is gorgeous inside out. The entrance from the street takes you through an arched driveway that reveals a picturesque courtyard. The mirrored lobby and lounge area is designed with many layers - the type of area perfectly designed for reading and just enjoying.
The best part though was the room. The Deluxe Room was a very spacious suite for London standards. It’s the type of room where you want a whole day just to stay in and experience it. Perfect for a rainy day with their extra tall windows overlooking the streets of London. The walk-in shower was the highlight of the suite. It’s a room all to itself. It belongs on a top 10 list of coolest hotel showers.
Nicely designed bar and restaurant with equally well-created menus complete the experience. The building I’m sure is a historic one, but an extensive remodel makes it feel as if it was just built this year.
Rosewood London delivers what you think of when you picture yourself enjoying the best London hotel experience one can have. My new favorite hotel brand. Hats off to Rosewood.
From arrival to departure our time at Rosewood London was a most satisfying experience. Our receptionist was careful and considerate, our butler was helpful and accommodating, all of our meals at both restaurants were excellent and servers were gracious and well trained.
The location of Rosewood London affords easy access the theater district, National Gallery, British Museum, St. Paul's Cathedral. The central courtyard creates an off street oasis in bustling London.
I was deeply embarrassed to have recommended this place to stay and taken 2 rooms. It was quite clear that in between the Holborn Dining Rooms and the Mirror Art Tea being run as separate businesses, hotel guests just fall between the cracks and are something of an inconvenience. After we had dropped our bags in our respective rooms my mother and I were gasping for tea so headed down to the Mirror Room, only to be told we would have to wait 45 minutes as they were full. The place was full of non residents who had booked afternoon tea and we were told they had no space for "walk ins". We suggested as residents we weren't really walk ins - so the maitre d suggested we take our tea in our room. hang out in the Lobby or "go somewhere else". As the Lobby was extremely cold, we didn't fancy being in our rooms at 4pm and it was raining heavily we asked if we could take it in the Scarfe Bar. The lady shrugged and said she didn't know but it was more of a cocktail place. So we made our way over to the Scarfe bar. On arrival we asked for tea - only to be told " I'll need this table back in an hour". The bar was 90% empty. Why he needed our specific table was not explained - and tbh I couldn't have cared less. It was a t this point I realised what an annoying pain in the neck guests are to them.
This is the service of a Premier Inn or Hilton and it is not how I would've expected this situation to have unfolded in a hotel that holds itself out as being luxury. This is how I would've expected this situation to unfold: if there really is no policy of holding tables back for residents in the Mirror Room then on arrival we should have been escorted over to the Scarfe Bar as an overflow and tea brought there. Things like this should be seamless and without inconvenience to residents. The stress involved with obtaining a cup of tea and letting my mother and I catch up after our journey was unforgiveable for a hotel of this apparent quality. I would challenge whether the policy of not holding back tables for residents (not walk ins) in the Mirror Room is sensible in the first place.
So in order to get a dinner table in the Dining Rooms for dinner I actually had to go on Open Table and book. It's supposed to be a 5 star hotel and I'm booking for myself on Open table!
And the rooms are decidedly average - think your standard Hilton room - nothing special -. The carpet had a thick layer of dust behind the door where a standard hoover head can't reach. There was no caffeine free tea left in the room - nothing like chamomile or peppermint tea or even a hot chocolate. You are expected to get boiling water by using the nespresso machine. This is just disgusting - the water still comes through with traces of coffee in it. So I rung down for a kettle and they brought me on that was broken. Again all very Premier Inn quality.
In the morning the management were very apologetic about us not being able to get into the Mirror Room the day before. I don't think they appreciated it was not the not getting in that was the issue though - it was the lack of handover to an alternative solution, the being referred to as a "walk in", being told they would need our table back before we'd even ordered etc.
All in all I'd recommend staying in a nearby standard hotel and making OpenTable bookings for the Mirror Room and Dining Rooms
The rooms are in desperate need of revamping. The pillows were paper thin. The carpet looked soiled in some areas. The walls had alot of scuffs on them. The bath tiles had beginnings of what looked like mildew. Just overall wear and tear. Not Rosewood quality or 5 star hotel. It was pretty dark also.
The concierge and check in clerks were very nice though.
This is a phenomenal hotel, the decor and rooms are exactly what you would expect from a 5 star hotel. Wonderfully comfortable beds, great showers and very central location
But it’s the staff that truly set this hotel aside from other 5 star hotels I have stayed in in London
The staff are always there in the background but are both friendly and knowledgable. Very conversational whilst we were waiting in the lobby
A fantastic night made perfect in every way