What We Love
- Rooms are large by London standards, starting at 335 square feet
- Plenty of original features and a gorgeous Edwardian façade
- Minibars are stocked with British produce and local beers
- Within walking distance of historic theaters, the British Museum, Covent Garden and the River Thames
What To Know
- Popular with business types and the conference crowd
- Spa treatments are on the pricey side, but access to the facilities is free
- WiFi is available for an additional charge
- Free WiFi
- Parking On Site
- Room Service
Blessed with classic good looks and a stellar location in London’s glittering West End, this heritage hotel has an Edwardian façade and plenty of Old World charm. Dating from 1914, when it functioned as the Pearl Assurance HQ, many neoclassical features remain including the original carriageway entrance and tranquil cobblestone courtyard. Inside, interiors echo the Belle Epoque era with a magnificent seven storey Pavonazzo marble staircase, grand pillars, chandeliers and enough red carpet to roll out to the Kodak Theater. Upstairs, things are decidedly more modern; an extensive refurb kicked off in late 2011, transforming the guestrooms into slick bachelor pad–style digs with mod cons galore.
Bed and Bath
Leading off sleek low-lit wooden corridors with chunky apartment-style doors, the guestrooms are giant by London standards, measuring at least 335 square feet. They’re a master class in masculine styling, with stripy monochrome carpets, hefty oak tables, 46-inch LED TVs with Geneva surround sound, posh espresso machines and pale gray armchairs and ottomans. Very much a high-end home away from home. Quirky Shakespeare and Dickens quotes etched onto the tables and minibars (which are stocked with British produce and local beers) lend a sense of place. Bathrooms feature gorgeous hexagonal sinks lined with hand-beaten alpaca silver, steam-free mirrors and toiletries from Czech & Speake.
The Holborn Dining Room has the look of a fancy fine dining restaurant — marble floors, walnut paneling — but it takes a more laid-back approach with the menu. British brasserie dishes are served all day as well as a decadent afternoon tea (alternatively, tuck into sandwiches and scones in the Mirror Room, a convivial salon in the heart of the hotel). The bar echoes a traditional gentlemen’s club with velvet sofas, and a crackling fire, where you can sip a glass of wine from the extensive menu; there are more than 50 drops on offer by the glass. The subterranean spa is centered around a candlelit teak and goldleaf relaxation room that leads to dry-heat saunas, an amethyst crystal steam room and experience showers. Treatments are on the pricey side, but access to the facilities is free for guests.
How to Get There
Sad. I was so excited to have the opportunity to stay here. I am a Management employee for a Major Airline and you are probably not interested in my feedback. I was very disappointed in the Management, not the customer service. You have failed your employees.
An outstanding hotel, excellent staff, delicious food and beautiful rooms. A special weekend for us so we chose a special hotel and it was perfect. Highly recommend this hotel and it’s restaurant and staff - wish we had more time to explore the gin bar!!!
This hotel is superb.... the quality, service and location are superb. It’s not cheap though!!
The only issue this year was one of the lounges were booked out for a private party meaning the other was fully booked.
Sadly this forced us to look elsewhere for drinks
My husband was in London on business and had to extend his stay so I flew out to see him for a few days. I absolutely loved this hotel. Our room was beautiful and I loved the decor. The lobby with its gold shine was stunning. There were beautiful displays for Christmas. The restaurant was glorious and the bar was stunning, so chic and fabulous. We didn’t have a formal high tea, but we did have an afternoon tea around 4pm with scones and it was divine! The staff was so lovely! The gym takes up two small/medium spaces but it totally offers a great work out and has all new equipment. Lovely hotel and I hope to return in the future! Thanks for hosting us!
Stayed for 7 days for a mix of business meetings and tourist things. Super convenient near Holburn tube stop (2-3 stops each to either Westminster or The City). Extremely helpful and courteous staff. Rooms basically silent, so you can sleep well. Literally only thing I would improve would be to get better exercise bikes as they should be more like a Peloton (and yes, this is a very small nit). We will definitely be back next summer.