What We Love
- Rooms are large by London standards, starting at 335 square feet
- Plenty of original features and a gorgeous Edwardian façade
- Minibars are stocked with British produce and local beers
- Within walking distance of historic theaters, the British Museum, Covent Garden and the River Thames
What To Know
- Popular with business types and the conference crowd
- Spa treatments are on the pricey side, but access to the facilities is free
- WiFi is available for an additional charge
- Free WiFi
- Handicap Accessible
- Parking On Site
- Room Service
Blessed with classic good looks and a stellar location in London’s glittering West End, this heritage hotel has an Edwardian façade and plenty of Old World charm. Dating from 1914, when it functioned as the Pearl Assurance HQ, many neoclassical features remain including the original carriageway entrance and tranquil cobblestone courtyard. Inside, interiors echo the Belle Epoque era with a magnificent seven storey Pavonazzo marble staircase, grand pillars, chandeliers and enough red carpet to roll out to the Kodak Theater. Upstairs, things are decidedly more modern; an extensive refurb kicked off in late 2011, transforming the guestrooms into slick bachelor pad–style digs with mod cons galore.
Bed and Bath
Leading off sleek low-lit wooden corridors with chunky apartment-style doors, the guestrooms are giant by London standards, measuring at least 335 square feet. They’re a master class in masculine styling, with stripy monochrome carpets, hefty oak tables, 46-inch LED TVs with Geneva surround sound, posh espresso machines and pale gray armchairs and ottomans. Very much a high-end home away from home. Quirky Shakespeare and Dickens quotes etched onto the tables and minibars (which are stocked with British produce and local beers) lend a sense of place. Bathrooms feature gorgeous hexagonal sinks lined with hand-beaten alpaca silver, steam-free mirrors and toiletries from Czech & Speake.
The Holborn Dining Room has the look of a fancy fine dining restaurant — marble floors, walnut paneling — but it takes a more laid-back approach with the menu. British brasserie dishes are served all day as well as a decadent afternoon tea (alternatively, tuck into sandwiches and scones in the Mirror Room, a convivial salon in the heart of the hotel). The bar echoes a traditional gentlemen’s club with velvet sofas, and a crackling fire, where you can sip a glass of wine from the extensive menu; there are more than 50 drops on offer by the glass. The subterranean spa is centered around a candlelit teak and goldleaf relaxation room that leads to dry-heat saunas, an amethyst crystal steam room and experience showers. Treatments are on the pricey side, but access to the facilities is free for guests.
How to Get There
We stayed here for the first time during our recent trip to London as an alternative to our usual Park Lane location.
Based on our experience the Rosewood is highly recommended. We enjoyed a peaceful, relaxing and friendly stay to visit the kids at Uni. It manages to marry urban luxury with not being to in your face. Just our sort of place. It's also well located in the hesrt of London. We will return. Thank you
Yesterday my sister & I returned to The Rosewood to enjoy the luxurious spa followed by champagne afternoon tea: a 2018 Christmas present from our Mum.
Having visited before we knew the experience would be 5* luxury and unsurprisingly we were not disappointed. After spending a few hours chilling out in the Sense Spa we enjoyed a few drinks in Scarfes Bar by the roaring log fire, however be warned the price list is not for the faint-hearted, which is why this is a real treat for us. The service is always friendly & professional.
This year's afternoon tea was a feast for the eyes and mouth. Based on Anthony Wormley's wealth of artworks I especially liked the "lifecycle" of the apple. The Mirror Room itself is just beautiful, so all in all a very enjoyable afternoon was spent at The Rosewood.
Loved the contrast between the classical exterior of the hotel versus the very modern and urban interiors. My room felt also very urban and the business center was practical while buzzing with business people moving around.
There is also a trendy british brasserie as part of the hotel called Holborn Dining Room serving a great selection of wines and British dishes and grills, then next to it a whiskey bar called Scarfes with a mix of interior styles and great cocktails.