Rocco Forte Brown’s Hotel
What We Love
- The impeccable service
- Indulging at the Champagne Afternoon Tea
- The black-and-white Terence Donovan photography in the Donovan Bar
- The location, only a short walk from the shops on Oxford Street
What To Know
- The restaurant can get busy; book in advance
- There's plenty of live music, from live jazz in the Donovan Bar from 9pm to midnight (Monday through Saturday) to the pianist in the English Tea Room
- READ MORE: How to see London for free
- Free WiFi
- Parking On Site
- Room Service
Made up of 11 townhouses in posh Mayfair, Brown’s Hotel is nothing short of a British institution. Opened in 1837, the hotel had a chic modern overhaul in 2005 when Sir Rocco Forte and the talented Olga Polizzi took the helm. Think plush carpets, neutral tones, enormous beds clad in white linens and marble bathrooms. Downstairs, the HIX restaurant dishes up delicious British cuisine amongst artwork from Bridget Riley and Tracey Emin. There’s a bijoux spa, and the Donovan Bar serves a mean cocktail. If you like your hotels with a hefty dose of history, then Brown’s is your place. Queen Victoria was a regular visitor, Rudyard Kipling wrote The Jungle Book in the tea room and it was here that Alexander Graham Bell made his first U.K. phone call. If only the walls could talk.
In the Area
The best of England’s high-fashion stores are at your doorstep, including Selfridges, Liberty and the Topshop flagship store at Oxford Circus. If the sun puts in an appearance, have lunch alfresco at Hyde Park, one of the city’s most picturesque green spaces. Expect to hear lively debates, rants and ramblings every Sunday at Speakers’ Corner in Hyde Park, where orators have taken to their soapboxes to celebrate freedom of speech since 1872 (heckling optional). For more park life, do a circuit of the Serpentine and admire the more than 4,000 trees, stop by the Diana Memorial Fountain and stroll down to Buckingham Palace to take a tour of the royal residence.
How to Get There
We met with old and new friends for a weekend in London. It was our first time at Browns but hopefully not out last. The welcome was warm, the champagne cold and the bed amazing. Breakfast was the best I’ve had for years. Can’t wait for an excuse to go back.
We spent 5 days in London last week visiting with our daughter who is studying abroad. I had not stayed at Brown's for many years, but wanted that old school, afternoon tea, elegant feeling, so we returned. The hotel has been completely renovated, has all the latest amenities, but still the old world charm, and the service is amazing. We literally became friends with the whole staff, starting with the front desk manager, Alex. We will definitely return on our next trip. If you haven't been, start with the afternoon tea!
We visited Browns for afternoon tea, as always it was excellent, great service sandwiches were fresh, salted beef and pickle were my favourite. The scones were perfect and the rest of the cakes amazing, service was excellent.
From start to finish our trip to Brown's Hotel was first class! The staff were very attentive upon arrival and check in and we were allocated beautiful rooms overlooking Albemarle Steeet. Having stayed in Brown's several times before I can truly say it is even better than ever. George was on the desk and looked after us so well; ensuring our afternoon tea was ready once we were all checked in. I cannot stress how helpful everyone was from the gentlemen at the door, Lara on reception to the restaurant staff throughout our stay. Our breakfasts were superb with a generous array of fresh fruit, and cooked foods on offer. The recent refurbishment of the hotel restaurant is very welcome making it even more bright and airy than before. Service and presentation were top notch. This hotel is in a wonderful location; close to Picadilly and Regent Street and in the heart of Mayfair making it perfect for shows and retail therapy or just a stroll through Green Park which is right on your door step. Over the years, we've visited many of the top London hotels for afternoon tea but for us, Brown's REALLY IS THE BEST! Thank you for another wonderful stay.
I was in London for work and my cousin came across for my birthday. I’ve been to Browns hotel before and was impressed with their service and tea time do I thought we would try it again so she could experience. Did not disappoint at all. Staff was lovely they even brought out a small piece of cake and played happy birthday. The piano player was wonderful too. I was so impressed that I will be back for sure!