What We Love
- Central location close to London’s theater district and royal parks
- Glamorous period-style design by Kit Kemp
- The consistently thoughtful and attentive staff
- Free WiFi
What To Know
- The hotel regularly hosts private parties and weddings
- Steer clear of the first floor to avoid the party noise from the downstairs pool area
- Forget about the tiny gym; wandering around London will give you enough exercise
- Free WiFi
- Parking On Site
The Haymarket may be one of London’s top luxury boutique hotels, but its cozy, detailed design — courtesy of the Firmdale Group’s co-founder and design guru, Kit Kemp — makes it feel like a welcoming home away from home. The 50-room hotel is just a couple of blocks from Piccadilly Circus in the buzzing heart of the capital, but the ultra-spacious, sun-drenched guest rooms feel a world away, done up in the vibrant springtime palette of pinks, greens and yellows that (the property’s signature). For the theater crowd, colorful Brumus Restaurant offers pre- and post-performance set dinners, while the light-filled conservatory is a quiet spot for afternoon tea away from the busy city. Before checking out, be sure to check out the 60-foot basement pool, illuminated by a mesmerizing kinetic light sculpture.
In the Area
With a prime spot in trendy Soho, the Haymarket is a perfect base for exploring central London. The hotel is just five minutes from Trafalgar Square and the National Portrait Gallery, with its 16,000 portraits. Don’t miss the permanent exhibition “Twentieth-Century Americans” on the third floor. For a dose of retail therapy, head to Regent Street, where high-street favorites include Jaeger, T.M. Lewin, and Duchess of Cambridge–approved Reiss. You’ll want to make reservations in advance if you’re hoping to experience The Wolseley, a perennial hot spot famous for its celeb-spotting and fine dining. And, for a dose of fresh air, take your pick of nearby royal parks including Green Park, St. James Park, and the largest of all, Hyde Park.
How to Get There
Just returned and wish I was still at The Haymarket! Ideally located, lovely warm welcome. Beautiful, clean comfortable room staff most attentive. Food excellent, pool fantastic. Would defiantly recommend, and would love to return.
We were staying at their sister hotel but decided to have a private dinner at the Haymarket to celebrate my wife’s 60th, and what a great choice. We booked the Nash room for 18 of us and had drinks in the pool bar beforehand. The room was fantastic, the service from Nikki and her team excellent and the food and wine superb.
We stayed at one of the suites, we got an upgrade to a suite with terrace. The room was really great, quite and comfortable. The stuff from reception through the concierge and the cleaning was perfect. Very good attitude. The breakfast was high quality as well as the bar. We did not eat at the restaurant
Even the pool was surprisingly great.
Over the last few years we have stayed at many 5* hotels in London and I was getting more and more disappointed at the lacklustre quality on offer. I wrote some pretty critical reviews!
At last a hotel that can properly be described as 5*.
Things I loved - in no particular order-
1. Delightful, friendly grey haired doorman with excellent knowledge of Elvis Presley . Wow. Things started off on the right foot for me!
2. We arrived early and miracle of miracles we were able to check in. This has been a huge gripe of mine in recent years where not only could we not check in early but we couldn’t even check in on time (The Andaz and The Conrad deserve to be named and shamed!)
3. The decor was beautiful- quirky but still comfortable.
4. The room was bright and there was a well lit mirror that was close enough to do your make up.
5. You did not need a degree in engineering to work out either the light switches or how to get the shower to work unlike many hotels which prize style over functionality. The Haymarket shows it doesn’t have to be a compromise . Everything was clearly well designed, intuitive.
6. The food was delicious and we enjoyed a lovely lunch, post theatre snacks and a great breakfast.
7. Location location. A short walk from the National Gallery and theatres.
8. Very comfortable bed.
9. Lovely friendly staff .
We had stopped coming to London as accommodation was always such an expensive disappointment but we will return!!
Very stylish, comfortable and immaculately clean. Good size rooms, and even on the ground floor very quiet and well insulated.
Love the residents lounge with honesty bar, the design by Kit Kemp throughout the hotel is exemplary.
Looking forward to coming back.