Excellent 889 Reviews
Jetsetter Approved
This Hotel meets our standards
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What We Love

  • Another knockout Firmdale hotel featuring designer Kit Kemp’s colorful, quirky style
  • The exceptional afternoon tea (don’t miss the homemade scotch egg), best taken in the airy conservatory
  • More than just a hotel, Ham Yard is a complex of boutiques, restaurants and residences just off Piccadilly Circus

What To Know

  • The courtyard area (shared with the Lyric pub) is a popular postwork hangout, so it can get busy and noisy
  • Public spaces, especially the bowling alley, cinema and rooftop garden, are occasionally off limits for private events
  • Family-friendly amenities include babysitting services, DVDs and popcorn, kids bathrobes and toiletries


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Restaurant
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Urban village–style retreat in Soho with a rooftop garden, a retro bowling alley and designer good looks

The Lowdown

Part of the award-winning Firmdale group, the Ham Yard Hotel opened on a formerly derelict lot a block from Piccadilly Circus in summer 2014. More than just a hotel, the Ham Yard is a unique “urban village,” with independent boutiques, private residences and the hotel’s indoor/outdoor bar and restaurant all spilling onto a central courtyard. Inside the hotel, designer Kit Kemp’s signature modern British style is on full display, from the art-filled lobby to the 91 guestrooms and suites, which are flawlessly done up in a clashing mix of spring colors, textiles and textures. On the ground floor, the huge Ham Yard restaurant offers creative Brit fare and a must-try afternoon tea, while below ground there’s a cinema, a small bar and a bowling alley. Hit the Soholistic Spa for facials, massages body scrubs and more, or pick up unique souvenirs in the complex of independent boutiques.

In the Area

London’s main shopping thoroughfares, Regent Street and Oxford Street, are literally on the doorstep. Hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels. Soho is full of gourmet hot spots, from Alan Yau’s excellent dim sum restaurant Yauatcha, to the New York-style dive bar Spuntino, to the bohemian Maison Bertaux, London’s oldest patisserie. For a culture fix, walk along Piccadilly to the Royal Academy for blockbuster art shows.

How to Get There

Ham Yard Hotel
1 Ham Yard
London, W1D 7DT United Kingdom


Quirky and cool

We decided to stay the night when planning how we were going to get home after dinner with friends; and how fantastic that we did.

This is a superb hotel in a fantastic location done up in Kit Kemp’s signature style - eclectic and mainstream and clashing and matching, all at once. When you’re here, you’ll feel as far as can be from a cookie cutter corporate, mainstream hotel.

Our room was spacious (we were upgraded) with floor to ceiling windows along the length of one wall letting in loads of light, but it took some getting used to when we were looking into offices just a short distance away in the upstairs of a mews house. That said, their work life balance is obviously good as none of them were there on Saturday morning when we woke up.

The dining room, and breakfast, were both great, as was the bar. We had drinks there after getting back from dinner. It’s a testament to the hotel that we were really tired but felt like we couldn’t pass it up.

Excellent Theatreland Hotel

Perfect weekend theatre trip staying at the Ham Yard. Chosen for valet car parking and location. Free room upgrade given - brilliant. Would highly recommend. Food and service also good. Staff very attentive and helpful

Afternoon tea

a hidden gem in the heart of Piccadilly. Lovely selection of sandwiches and cakes for afternoon tea. The scones were light, jam lovely, little eclairs exquisite plus great service.
Choice of drinks throughout the visit, 1st time I have been able to choose tea and hit chocolate