Very Good 1058 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Another knockout Firmdale hotel featuring designer Kit Kemp’s colorful, quirky style
  • The exceptional afternoon tea (don’t miss the homemade scotch egg), best taken in the airy conservatory
  • More than just a hotel, Ham Yard is a complex of boutiques, restaurants and residences just off Piccadilly Circus

What To Know

  • The courtyard area (shared with the Lyric pub) is a popular postwork hangout, so it can get busy and noisy
  • Public spaces, especially the bowling alley, cinema and rooftop garden, are occasionally off limits for private events
  • Family-friendly amenities include babysitting services, DVDs and popcorn, kids bathrobes and toiletries


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Parking On Site
  •  Restaurant
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Urban village–style retreat in Soho with a rooftop garden, a retro bowling alley and designer good looks

The Lowdown

Part of the award-winning Firmdale group, the Ham Yard Hotel opened on a formerly derelict lot a block from Piccadilly Circus in summer 2014. More than just a hotel, the Ham Yard is a unique “urban village,” with independent boutiques, private residences and the hotel’s indoor/outdoor bar and restaurant all spilling onto a central courtyard. Inside the hotel, designer Kit Kemp’s signature modern British style is on full display, from the art-filled lobby to the 91 guestrooms and suites, which are flawlessly done up in a clashing mix of spring colors, textiles and textures. On the ground floor, the huge Ham Yard restaurant offers creative Brit fare and a must-try afternoon tea, while below ground there’s a cinema, a small bar and a bowling alley. Hit the Soholistic Spa for facials, massages body scrubs and more, or pick up unique souvenirs in the complex of independent boutiques.

In the Area

London’s main shopping thoroughfares, Regent Street and Oxford Street, are literally on the doorstep. Hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels. Soho is full of gourmet hot spots, from Alan Yau’s excellent dim sum restaurant Yauatcha, to the New York-style dive bar Spuntino, to the bohemian Maison Bertaux, London’s oldest patisserie. For a culture fix, walk along Piccadilly to the Royal Academy for blockbuster art shows.

How to Get There

Ham Yard Hotel
1 Ham Yard
London, W1D 7DT United Kingdom


4.5 Very Good 1058 Reviews
Perfect location for our 3 nights in London
Reviewed 1 day ago

The Ham Yard hotel in Soho is in the perfect location for a quick trip to London. The hotel is beautiful, the rooms are large and sunny and the service is top notch! The Ham Yard bar served up lovely and delicious drinks along with yummy snacks. The 4th floor outdoor patio is part garden, part lounge and was a wonderful spot for a before dinner glass of champagne and a card game. The concierge was beyond helpful and got us into a hot, but hard to get into Italian restaurant down the street last minute. Arriving on a sunny day, the bar and restaurant patio was brimming with people. The location, just off the Piccadilly Circus tube stop, was a great spot for walking and visiting all the London must sees. We will be back!

One of the very nest
Reviewed 2 days ago

Faultless heaven in central London

Everyone is brilliant, the rooms are the best in London, facilities top notch

One of my all time favourites will stay here time and time again

Check out the bowling ally

Excellent return visit.
Reviewed 3 days ago

As a bit of an hotel junkie I like to try something new but when visiting London last month I just couldn’t go past the Ham Yard.
So glad we didn’t. Per previous stay the location is first class, the staff delightful and the general ambience and service just fantastic.
If I have one criticism it is that unsurprisingly many other people recognise the merits of this delightful spot so the common areas – bar, restaurant etc. are very busy.
But I know when I’m in London next year – unless there is severe new hotel temptation – this will be our accommodation of choice.

Reviewed 3 days ago

Lovely staff but the 1 st room we were given was overlooked and had stains all over the carpet not what I call a suite they changed the room and it was better: The roof terrace was one place we booked the hotel for but we couldn’t get access to it because of private events you also can’t get a drink upstairs after 9.30 ? As they have a rule in London never heard so much rubbish what about all the other clubs bars and restaurants in london that you can be outside with a drink after 9.30.
We were the. Told in the morning we couldn’t have breakfast on the terrace as there was a function
Then we were told we could stay there till 11 as they had. A function
After a wonderful breakfast downstairs we went to the terrace and we saw breakfast was set up ! We had an hour on the terrace no set up ! And it was lovely place and ideal just staff trying to keep you out ,
They are corporate hotel and the staff run it as such
Lovely food not great cocktail and very comfy bed amazing facial one of the best spa space really lovely

Perfect Stay! Highly Recommend!!!
Reviewed 3 days ago

The services at this hotel was exceptional, above and beyond. All the staff were very friendly and responsive in person and via emails.

I need to wear an evening dress and was too long. The Laundry Lady helped me and found a way to fold the bottom of the dress up temporarily. Life saver!

The Concierge Team was super amazing and helped to get the dress to me out of the way and on short notice. Life saver!!

Room was spacious and nicely decorated. The hotel is so nice, the garden was beautiful. Home away from home, like a very modern British Home. My room can see a big tree with lights on it, so romantic!

The breakfast was so good!!!!!!!!! Healthy and you can tell they are good produce.

Location is perfect, Piccadilly Circus, close to Mayfair and Soho.

I can’t wait to stay there again.