Very Good 1196 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Another knockout Firmdale hotel featuring designer Kit Kemp’s colorful, quirky style
  • The exceptional afternoon tea (don’t miss the homemade scotch egg), best taken in the airy conservatory
  • More than just a hotel, Ham Yard is a complex of boutiques, restaurants and residences just off Piccadilly Circus

What To Know

  • The courtyard area (shared with the Lyric pub) is a popular postwork hangout, so it can get busy and noisy
  • Public spaces, especially the bowling alley, cinema and rooftop garden, are occasionally off limits for private events
  • Family-friendly amenities include babysitting services, DVDs and popcorn, kids bathrobes and toiletries


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Restaurant
  •  Spa
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Urban village–style retreat in Soho with a rooftop garden, a retro bowling alley and designer good looks

The Lowdown

Part of the award-winning Firmdale group, the Ham Yard Hotel opened on a formerly derelict lot a block from Piccadilly Circus in summer 2014. More than just a hotel, the Ham Yard is a unique “urban village,” with independent boutiques, private residences and the hotel’s indoor/outdoor bar and restaurant all spilling onto a central courtyard. Inside the hotel, designer Kit Kemp’s signature modern British style is on full display, from the art-filled lobby to the 91 guestrooms and suites, which are flawlessly done up in a clashing mix of spring colors, textiles and textures. On the ground floor, the huge Ham Yard restaurant offers creative Brit fare and a must-try afternoon tea, while below ground there’s a cinema, a small bar and a bowling alley. Hit the Soholistic Spa for facials, massages body scrubs and more, or pick up unique souvenirs in the complex of independent boutiques.

In the Area

London’s main shopping thoroughfares, Regent Street and Oxford Street, are literally on the doorstep. Hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels. Soho is full of gourmet hot spots, from Alan Yau’s excellent dim sum restaurant Yauatcha, to the New York-style dive bar Spuntino, to the bohemian Maison Bertaux, London’s oldest patisserie. For a culture fix, walk along Piccadilly to the Royal Academy for blockbuster art shows.

How to Get There

Ham Yard Hotel
1 Ham Yard
London, W1D 7DT United Kingdom


Best Hotel Stay - not joking

A hotel with private cinema (not tested) and a bowling alley (tested ✅) is already off to a good start. Excellent facilities including on site parking (£65/day) really made our staycation, but what made the big difference with the Ham Yard Hotel was the outstanding friendly, attentive staff. Always on hand to provide assistance but not intrusive, just the right balance. Excellent food, a bar with atmosphere and lovely large room really made our stay very enjoyable. It is not possible to single out one of member of staff for praise and they were all of excellent calibre. Well worth a visit if you want somewhere super central in Soho! 100% wholehearted recommendation.

Not a restaurant in a hotel, but a restaurant that happens to be beside a hotel.

Firstly the bad points ..none.
Now the good points:
The staff ate excellent, the company encourages education and offers opportunities to good staff. This attitude filters throughout.
It was my mistake to book a table outside, when we arrived it was raining and cold.
Marek the manager managed to fit us inside, and later came over to ensure we were comfortable.
Miguel our waiter knew their food and wine, not repeating some long list of ingredients he learnt by heart. but knowledgeable explained things to us.
The food was excellent.
Don’t expect a typical london restaurant tri colour salad if you order it- think more bologna milky burrata, different varieties of tomato
The jus on my Lamb was the best Ive ever enjoyed.

The space is fantastic, a quiet oasis in the chaos of Piccadilly Circus.
We love this place.
Miguel is moving to another hotel in the group Dorset Square - he described it the same enthusiastic way he informed us about the food- he made us want to try their too.
Highly recommended.

Afternoon tea
Karon P

Visited for an afternoon tea - truly wonderful experience and great value for money. Did have to book this well in advance, the service was excellent and all staff were very efficient. Looking forward to staying here in the near future.