4.5
Very Good 1755 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Jetsetter 2014 Best of the Best Winner: Best Big City Sleep
  • In the center of the action; Soho's drinking dens and sceney dining spots are on your doorstep
  • Calm and cozy country house vibe
  • Mammoth freestanding tubs in the Bigger Rooms and most Medium Rooms

What To Know

  • Some street noise can be heard from the guestrooms, especially on weekends
  • No fitness center on-site, but the reception team can arrange free access to a local gym and make bookings at the Cowshed spa on Carnaby Street
  • Reservations are recommended for weekend brunch in the Dining Room

Amenities

  •  Bar
  •  Free WiFi
  •  Restaurant
  •  Room Service
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Overview

Georgian townhouse turned hip hotel with a British brasserie and a country pad vibe in the heart of Soho

The Look

Since 1732 this four-story townhouse has served as an aristocratic residence, and a drinking den for the likes of Francis Bacon and Lucian Freud (it operated as the Gargoyle Club, a high-society speakeasy between 1928 and 1978). Since taking over in 2009, the Soho House Group has transformed the whitewashed Georgian edifice into a hip hotel in the heart of neon-lit Soho. From the antiques-strewn, wood-paneled lobby to the rooms, which have four-poster beds, to the Tracey Emin artwork in the dining room, the property pairs a country house vibe with a great British aesthetic.

Bed and Bath

The 39 guestrooms are cozy and individually furnished with hand-painted Georgian wallpaper, vintage armchairs, floral headboards and seagrass carpets. Welcoming touches include shortbread, posh tea and proper coffee served in silver pots, and a retro radio hums on arrival. There are handy amenities aplenty such as hair straighteners, hot water bottles and a Blu-ray player (there are tons of films to rent from the library downstairs). Bathrooms are decked out with Victorian-style sinks, checkerboard floors and rain showers; most Medium Rooms and all Bigger Rooms have freestanding tubs in the bedrooms, and you’re encouraged to use the full-size Cowshed products during your stay and take the mini bottles home.

Beyond

The intimate lobby cum lounge is a candlelit country house concoction of wood paneling, teal velvet armchairs atop tapestry rugs, hefty cabinets lined with hardback books and a crackling fireplace just by the entrance. There’s a Nespresso machine, teamaking facilities and a selection of magazines to flick through in the small alcove behind the reception desk. The all-day dining room is a British take on a Parisian brasserie, with a long mahogany bar, cut glass chandeliers and red leather banquettes. It’s a popular brunch spot (try the Lorne sausage, tattie scones and fried egg), and it attracts a media mob in the evening to dine on such hearty British comfort food as steak and kidney pie and apple and rhubarb crumble.

In the Area

The pick of London’s best restaurants are on the doorstep, from newbie hipster joint Social Eating House to Soho stalwart Kettners. Fill up on dim sum and Chinese pastries at Yauatcha and get a caffeine fix at Foxcroft & Ginger. Shopping thoroughfare Oxford Street is just around the corner, or hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels.

How to Get There

Dean Street Townhouse
69-71 Dean Street
London, W1D 3SE United Kingdom

Reviews

Excellent in all aspects.
StevieBoy4

Visited here for my mother’s 82nd birthday. Bookings are essential for a weekend, restaurant very, very busy at 5 o’clock on a Saturday evening. Vibrant atmosphere.

Warm welcome and immediately seated. Pre theatre menu option offers good options and is great value at £22 for two courses.

Food was very nicely cooked, very generous portions and good quality.

Service was excellent throughout. Usual service charge of 12.5% was automatically added.

Recommended.

Good location in Soho, a short walk from Piccadilly Circus
Jim P

We had a “small” room which was quite roomy and reasonably priced for that area of London. It had a comfortable queen bed, chair and desk. Nice modern shower, no tub. Staff was very friendly and attentive, provided turn down service with ice delivered to the room in the evening. The towel warmer in the bathroom is a nice touch. We would stay here again if we’re back in the area.

A drink
Fran G

Great rooms to have a drink and a meal in, lovely ambience, cosy, good priced drinks. Only downsides were being offered water and then being charged for what we believed was tap water, £4.40 a bottle! Also air con pumping out cold air in October. Cold!