Very Good 774 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Jetsetter 2014 Best of the Best Winner: Best Big City Sleep
  • In the center of the action; Soho's drinking dens and sceney dining spots are on your doorstep
  • Calm and cozy country house vibe
  • Mammoth freestanding tubs in the Bigger Rooms and most Medium Rooms

What To Know

  • Some street noise can be heard from the guestrooms, especially on weekends
  • No fitness center on-site, but the reception team can arrange free access to a local gym and make bookings at the Cowshed spa on Carnaby Street
  • Reservations are recommended for weekend brunch in the Dining Room


  •  Bar
  •  Free WiFi
  •  Restaurant
  •  Room Service
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Georgian townhouse turned hip hotel with a British brasserie and a country pad vibe in the heart of Soho

The Look

Since 1732 this four-story townhouse has served as an aristocratic residence, and a drinking den for the likes of Francis Bacon and Lucian Freud (it operated as the Gargoyle Club, a high-society speakeasy between 1928 and 1978). Since taking over in 2009, the Soho House Group has transformed the whitewashed Georgian edifice into a hip hotel in the heart of neon-lit Soho. From the antiques-strewn, wood-paneled lobby to the rooms, which have four-poster beds, to the Tracey Emin artwork in the dining room, the property pairs a country house vibe with a great British aesthetic.

Bed and Bath

The 39 guestrooms are cozy and individually furnished with hand-painted Georgian wallpaper, vintage armchairs, floral headboards and seagrass carpets. Welcoming touches include shortbread, posh tea and proper coffee served in silver pots, and a retro radio hums on arrival. There are handy amenities aplenty such as hair straighteners, hot water bottles and a Blu-ray player (there are tons of films to rent from the library downstairs). Bathrooms are decked out with Victorian-style sinks, checkerboard floors and rain showers; most Medium Rooms and all Bigger Rooms have freestanding tubs in the bedrooms, and you’re encouraged to use the full-size Cowshed products during your stay and take the mini bottles home.


The intimate lobby cum lounge is a candlelit country house concoction of wood paneling, teal velvet armchairs atop tapestry rugs, hefty cabinets lined with hardback books and a crackling fireplace just by the entrance. There’s a Nespresso machine, teamaking facilities and a selection of magazines to flick through in the small alcove behind the reception desk. The all-day dining room is a British take on a Parisian brasserie, with a long mahogany bar, cut glass chandeliers and red leather banquettes. It’s a popular brunch spot (try the Lorne sausage, tattie scones and fried egg), and it attracts a media mob in the evening to dine on such hearty British comfort food as steak and kidney pie and apple and rhubarb crumble.

In the Area

The pick of London’s best restaurants are on the doorstep, from newbie hipster joint Social Eating House to Soho stalwart Kettners. Fill up on dim sum and Chinese pastries at Yauatcha and get a caffeine fix at Foxcroft & Ginger. Shopping thoroughfare Oxford Street is just around the corner, or hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels.

How to Get There

Dean Street Townhouse
69-71 Dean Street
London, W1D 3SE United Kingdom


4.5 Very Good 774 Reviews
Great atmosphere
Reviewed 17 hours ago

Had a really good business lunch in here. The atmosphere is really buzzy and the staff were excellent. The meals were hit and miss but the steak tartare I had for starter was outstanding. Good wine list from memory :-)

Reviewed 2 weeks ago

Had a really lovely time here started with Drinks then decided to stay and eat ... food was lovely Atmosphere great and our Italian waitress Mary was charming as were all the team . Fish and chips were lovely
Thank you .

Excellent luxury hotel
Reviewed 3 weeks ago

This is an expensive hotel but it is worth paying that premium for the location, the service and the amenities. Everything is catered for, and is of superb quality in the beautiful and tastefully decorated room. Quiet, quirkerly designed (you have to outside to go to the restaurant ) but delightful hotel complete with smooth and efficient staff. Highly recommended.

My favorite place for a late dinner treat
Reviewed 3 weeks ago

Always enjoy dinner here. The cocktails are unmissable and service always very attentive.

Good selection of both light bites or full 3 course dinner. They cater for whichever you prefer. It can be busy and noisy but I like a bit of buzz and noise.

Afternoon tea
Reviewed 1 month ago

Two of us visited for afternoon tea earlier this month and loved it. Beautifully decorated, great value, good selection of teas and a really high standard of cakes and sandwiches. Had my eye on their cocktails so will certainly be back!