Very Good 785 Reviews
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This Hotel meets our standards
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What We Love

  • Jetsetter 2014 Best of the Best Winner: Best Big City Sleep
  • In the center of the action; Soho's drinking dens and sceney dining spots are on your doorstep
  • Calm and cozy country house vibe
  • Mammoth freestanding tubs in the Bigger Rooms and most Medium Rooms

What To Know

  • Some street noise can be heard from the guestrooms, especially on weekends
  • No fitness center on-site, but the reception team can arrange free access to a local gym and make bookings at the Cowshed spa on Carnaby Street
  • Reservations are recommended for weekend brunch in the Dining Room


  •  Bar
  •  Free WiFi
  •  Restaurant
  •  Room Service
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
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Georgian townhouse turned hip hotel with a British brasserie and a country pad vibe in the heart of Soho

The Look

Since 1732 this four-story townhouse has served as an aristocratic residence, and a drinking den for the likes of Francis Bacon and Lucian Freud (it operated as the Gargoyle Club, a high-society speakeasy between 1928 and 1978). Since taking over in 2009, the Soho House Group has transformed the whitewashed Georgian edifice into a hip hotel in the heart of neon-lit Soho. From the antiques-strewn, wood-paneled lobby to the rooms, which have four-poster beds, to the Tracey Emin artwork in the dining room, the property pairs a country house vibe with a great British aesthetic.

Bed and Bath

The 39 guestrooms are cozy and individually furnished with hand-painted Georgian wallpaper, vintage armchairs, floral headboards and seagrass carpets. Welcoming touches include shortbread, posh tea and proper coffee served in silver pots, and a retro radio hums on arrival. There are handy amenities aplenty such as hair straighteners, hot water bottles and a Blu-ray player (there are tons of films to rent from the library downstairs). Bathrooms are decked out with Victorian-style sinks, checkerboard floors and rain showers; most Medium Rooms and all Bigger Rooms have freestanding tubs in the bedrooms, and you’re encouraged to use the full-size Cowshed products during your stay and take the mini bottles home.


The intimate lobby cum lounge is a candlelit country house concoction of wood paneling, teal velvet armchairs atop tapestry rugs, hefty cabinets lined with hardback books and a crackling fireplace just by the entrance. There’s a Nespresso machine, teamaking facilities and a selection of magazines to flick through in the small alcove behind the reception desk. The all-day dining room is a British take on a Parisian brasserie, with a long mahogany bar, cut glass chandeliers and red leather banquettes. It’s a popular brunch spot (try the Lorne sausage, tattie scones and fried egg), and it attracts a media mob in the evening to dine on such hearty British comfort food as steak and kidney pie and apple and rhubarb crumble.

In the Area

The pick of London’s best restaurants are on the doorstep, from newbie hipster joint Social Eating House to Soho stalwart Kettners. Fill up on dim sum and Chinese pastries at Yauatcha and get a caffeine fix at Foxcroft & Ginger. Shopping thoroughfare Oxford Street is just around the corner, or hit Carnaby Street and Kingly Court for smaller independent boutiques and to browse Liberty, arguably the city’s prettiest department store, where creaky staircases lead to artfully designed rooms stocked with luxe labels.

How to Get There

Dean Street Townhouse
69-71 Dean Street
London, W1D 3SE United Kingdom


4.5 Very Good 785 Reviews
Wonderful meal and experience
Reviewed 6 days ago

We were recommended to this fabulous restaurant by friends. It was ideal pre theatre. But am sure it’s fab all the time.
We had the pre theatre menu which at £22 ph was fantastic value. The choices were great from the steak tartare to the best fish and chips and the sticky toffee pudding was amazing
We were brilliantly looked after by Emanual who was absolutely charming and helpful through the meal
We will definitely be back

Reviewed 2 weeks ago

The overall stay/room was lovely but the staff at the desk did not make themselves clear with so-called complementary soaps and washing products you can use the cowshed products in the room use them all till they are finished but you cannot take the remainder with you or you will be charged without you knowing

Afternoon tea at it’s best
Reviewed 3 weeks ago

I know, I know, I’ve already praised this place once, but it really deserves a second one! If you’re in London and want to experience a proper afternoon tea (in lovely settings) don’t miss this place. And, for all you gluten intolerants out there - THIS is it! 👌 and as the cherry on the cake - the staff is super friendly and the prices more than reasonable!

Reviewed 4 weeks ago

Fabulous hotel and a great staff!
Restaurant was awesome as well.
Highly recommend this hotel as a base in London! Many things are close by and convenient to walk too.
Theatres are close by. Very cosmopolitan area.

Wedding day stay
Reviewed 1 month ago

What a place.
From the amazing rooms to the incredible staff.
We were treated amazingly. The rooms have everything you could wish for. I'd go back for the shower itself.
Would definitely recommend and I'm sure we'll be visiting again on special occasions.
Thanks Dean Street!!