What We Love
- Jetsetter 2015 Best of the Best Finalist: Best Boutique
- Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
- Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
- Toiletries and scented candles by cool brand Malin + Goetz
- Close to Barceloneta Beach
What To Know
- All guestrooms feature a balcony overlooking the city or the sea
- The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
- Opened January 19, 2015
- A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout
- Free WiFi
- Parking On Site
On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.
In the Area
Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.
How to Get There
What a delight of a hotel and a highlight was definitely the customer service from the moment we arrived, to the moment we left. A wonderful greeting, with hot towels to clean up with, tea/coffee/ cava and home made chocolate squares. We were given a short tour of the hotel amenities and then taken to our room. Good size room, lovely and quiet (no view of the sea, but that means no traffic noise), the most comfortable bed and pillows ever, and a glorious shower. Fabulous food in the restaurant, great cocktail back on the top floor. A great location for strolling along the promenade and the beach, strolling up La Rambla, visiting the old parts of the city and getting to the major attractions.
From the moment we stepped in the front door till the moment we departed, The Serras was the ultimate boutique luxury hotel experience. The staff were so kind and thoughtful, assisting us when we needed some extra help.
The room was cozy, calming and comfortable and everything was impeccably clean. We spent a few hours lounging on the secluded rooftop terrace, soaking up the sun rays. When it started to cool off, they brought us blankets. I can’t recommend The Serras enough.
I will definitely stay again should I find myself in Barcelona.
The Hotel was just Great. The staff (professional and friendly), modern and cosy design, quality of materials used, smell of the Hotel, just everything perfect.
Thank you for this great experience :)
Perfection from start to finish.
Staff on arrival were willing to assist in recommending sites to see, places to go and the best eating places.
They spent time with Barcelona map highlighting the sites.
Our family of four adults stayed here and cannot say enough about the hotel, staff, service , and comfort. We felt as if we were part of the family. From the front desk to the Bellman , Sergio, everyone was continually offering their assistance- dinner reservations, calling cabs exvellent service, directions , and just accommodating our every wish.
We particularly want to mention Sandra in the restaurant. What a consummate professsional who was incredible! She took care of us like we were her cousins! She has a personality extraordinaire and always strived to keep us perfectly pleased. She was a joy.
Andrea in the 6th floor bar was wonderful too.
I highly recommend The Serras and hope to return again one day.