Excellent 1403 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • Jetsetter 2015 Best of the Best Finalist: Best Boutique
  • Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
  • Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
  • Toiletries and scented candles by cool brand Malin + Goetz
  • Close to Barceloneta Beach

What To Know

  • All guestrooms feature a balcony overlooking the city or the sea
  • The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
  • Opened January 19, 2015
  • A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Parking On Site
  •  Pool
  •  Restaurant
  •  Spa
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Sleek 30-room boutique on the site of Picasso's first studio, with a rooftop pool and a restaurant helmed by a Michelin-starred chef

The Lowdown

On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.

In the Area

Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.

How to Get There

The Serras
Passeig de Colom, 9
Barcelona, 08002 Spain


5.0 Excellent 1403 Reviews
My best hotel stay ever

I went to Spain for a special occasion. The hotel staff, especially Sandra, who we saw for breakfast, and Daniel, who helped us at the front door, went out of their way to make our stay exceptional. Our rooms were clean and comfy. We loved the little treats with the nightly turn down service. And my gluten free spouse found a wide variety of options on the menu. We’ll definitely stay at this hotel again.

Our home away from home

After spending the last month traveling across Italy, France and now Spain we have stayed in a number of 4/5 star hotels. I feel as if I’m becoming somewhat of an expert on what great looks like. This hotel and the team that work there are great! They operate like a family, with the hotel only having 28 rooms. How often do you hug the people when you leave?

They made a point of knowing us, the manager greeted us each morning at breakfast, as he did everyone who was dining. A big shout out to Sergio and Sandra who were incredible, their care and assistance second to none.

The facilities also exceeded our expectations hairdryer and hair straightener, best shower we have experienced so far, great beds and a choice of 6 different types of pillows. We arrived to champagne and each night looked forward to a special treat left after turndown. The rooftop bar and pool aren’t bad either.

Located in the Gothic quarter within walking distance to just about everything. Couldn’t fault this hotel in any way. It was an absolute pleasure to stay there and we were sad to leave. We will be back!

Exceeded Expectations

We reserved a room for two nights at the Hotel Serras at the end of our cruise, for our first time visiting Barcelona.

We reserved direct through the hotel website and received prompt confirmation. I emailed the hotel a few times with questions and responses were prompt and helpful.

We were greeted with a glass of Cava and a warm welcome upon arrival. I regret I do not recall the name of the special lady who checked us in (she is originally from Portugal). She gave us a tour of the hotel and escorted us to our room and made certain we understood all of the features. The entire team at Hotel Serras is fabulous. We have never received such warm, friendly, and excellent service. They were so helpful with restaurant recommendations and tour arrangements. All recommendations were spot on.

The hotel is attractive and immaculately maintained. The rooftop bar was special at night, overlooking the marina. The location is perfect. Easy walking distance to the Gothic District, La Rambla (meh, but go once), and the beach.

Some reviews have been critical regarding the cost of the breakfast at the hotel restaurant “Informal”. Although the full breakfast buffet is a bit pricey, food is excellent. We ordered ala Carter breakfast and found it to be reasonably priced and excellent. There are also many restaurants near the hotel.

Barcelona is a gem of a destination, and The Hotel Serras is a gem of a hotel in Barcelona. Our expectations were exceeded and we will return.