What We Love
- Jetsetter 2015 Best of the Best Finalist: Best Boutique
- Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
- Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
- Toiletries and scented candles by cool brand Malin + Goetz
- Close to Barceloneta Beach
What To Know
- All guestrooms feature a balcony overlooking the city or the sea
- The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
- Opened January 19, 2015
- A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout
- Free WiFi
- Parking On Site
On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.
In the Area
Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.
How to Get There
Great hotel. Very intimate and personal. The location was so close to the water and great food. The room was great. The rooftop bar and 1star Miche restaurant were great. The Bartenders on the Rooftop bar were great and made sure I was warm and had a drink in my hand. I would book with them again for sure.
The Serra's is an incredibly comfortable hotel with attentive staff in a great location. The rooms were very clean, the food was delicious and everything was wonderful. The hotel's location was ideal in that we could walk to almost everywhere we wanted to be. The staff was helpful in making reservations and recommendations.
This small boutique hotel is marvelous.
My wife is an interior decorator and she loved the hotel . She in fact has taken some ideas with her from this trip for our own home
Fantastic views from the Bar at the top
The friendliness and attentive obsession with detail of the staff is close to no other hotel I have been to.
The service at The Serras was outstanding. Absolutely exceptional. They were anticipative, personable and went out of their way to make sure we had an amazing stay. The hotel was also conveniently located to El Born, Barrio Gotico and La Rambla.
Excellent hotel with exceptional service. Booked us a cooking class last minute and tickets to la Sagrada Familia and a flamenco and guitar show. Breakfast was delicious. Rooftop bar served great cocktails with amazing views of the harbor.