What We Love
- Jetsetter 2015 Best of the Best Finalist: Best Boutique
- Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
- Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
- Toiletries and scented candles by cool brand Malin + Goetz
- Close to Barceloneta Beach
What To Know
- All guestrooms feature a balcony overlooking the city or the sea
- The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
- Opened January 19, 2015
- A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout
- Free WiFi
- Handicap Accessible
- Parking On Site
On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.
In the Area
Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.
How to Get There
Had a great time. Staff was amazing. Room was fine but on the small side. Bathroom was very large. Roof deck was a nice perk. Love the location. All the suggestions they made were very good..The desk staff went out of it's way to be very friendly and helpful. Would definitely stay there again.
It you like an intimate setting in a perfect location than the Serras is for you! The staff is amazing! We loved the rooftop and the tuna tartar at Informal was simply delicious! We did a ton or research and are thrilled this is where we chose!
The Serras is like coming home with a unbeatable level of treating their guests. General Manager Antonio and his staff do anything to make your stay unforgettable. Especially Sandra who even knows that I prefer cold milk for my cortado time after time year after year :-). You guys rock!
I would recommend this hotel for couples, solo business trips and of course food lovers. The location is great and the staff are amazing. I look forward to coming back the next time I am in Barcelona.
The staff at The Serras are what make this hotel so extraordinary. But there is one person who stood out to my husband, Bruce and I. That is Sandra, the hostess at breakfast. She greeted us every morning with the most gracious smile, remembered our coffee and food preferences, and was genuinely interested in making sure our time in Barcelona was as enjoyable as possible. She made very helpful suggestions and even went so far as to try to get us tickets to Park Guell when the reception staff informed us the park was sold out for the day. Sandra is one of the most lovely and personable women I met on our month-long travels through Spain. She is absolutely an exceptional asset to the staff of The Serras.