What We Love
- Jetsetter 2015 Best of the Best Finalist: Best Boutique
- Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
- Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
- Toiletries and scented candles by cool brand Malin + Goetz
- Close to Barceloneta Beach
What To Know
- All guestrooms feature a balcony overlooking the city or the sea
- The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
- Opened January 19, 2015
- A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout
- Free WiFi
- Parking On Site
On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.
In the Area
Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.
How to Get There
The Serras is the perfect place for staying some days in Barcelona. It is absolutly comfortable and it is located very central to the old harbour, the born and the gothic city. The staff is really friendly and helpful.The food and the service is excellent. We enjoyed our stay a lot and can recommend the hotel.
Excellent one of the best 5 star hotels I have stayed in. Although we have stayed at many 5 star hotels around the world, the quality of customer service was truly outstanding. From the moment we arrived to the minute we left the hotel the staff were on hand to deliver our requirements. Each member of staff knew us by name and acknowledged us even going in and out of the hotel. I would highly recommend this to anyone who enjoys the personal touch at their hotels
Staff, particularly, are wonderful. For me, they made the stay even better. Lovely hotel in a great position with terrific facilities. Only downside was the awful jazz muzak played in the rooftop lounge bar.
From the time you walk in till the time you walk out, you are transported to a level of service and comfort that's unparalleled. The front desk welcomes you upon arrival with a lovely glass of cava and a decadent piece of chocolate. Perfect after a long journey.
We just returned from our second stay at the Serras and it was perfect, just as our first stay last summer. Both times, we stayed in a Junior Suite. Our first stay was in a room with a view of the harbor and this time, we had a view overlooking the Barri Gotic. You can't go wrong with either.
The staff at the Serras is both professional and warm and they do everything they can in order to make your stay pleasant and worry-free. There was a taxi strike while we were there this trip and within 30 minutes of the announcement of the strike, there was a note delivered to our room informing us and offering to arrange for cars to the airport to avoid any stress upon departure. We were so appreciative of this extra effort to ensure that our trip home wouldn't be impacted by a last minute rush to secure a ride to the airport. You're greeted in Reception with a glass of cava and delicious, housemade chocolates before being escorted to your beautifully appointed room. This is the only hotel I've ever stayed with aromatherapy pods to use in the shower and they're super cool! We also received a bottle of cava and a small array of tapas and raspberry macarons to tide us over until our next meal. We recognized some of the staff from a previous visit and enjoyed talking with them about our upcoming summer vacation to the Costa Brava. They were so enthusiastic about sharing their favorite activities and encouraged us to contact the concierge via email for more specific suggestions. It's that extra, kind gesture that makes the Serras staff so special. Also, I have no idea if it's on purpose, but everyone on staff looks like a supermodel, no joke.
If you stay here during the summer, the rooftop bar is the place to enjoy a Gin Mare gin tonic and the beautiful view over the harbor. We actually spent the evening up there in January and it wasn't anywhere near as warm, but they have heat lamps and sofas and as guests of the hotel, we were the only ones there, which was a novelty.
We've enjoyed breakfast and dinner at Informal, the restaurant in the hotel run by a Michelin-starred chef. Whatever you do, you HAVE to try their version of Patatas Bravas. They're like nothing you've ever eaten and absolutely out of this world.
This is our favorite hotel in Barcelona and are looking forward to another visit on our way home from the Costa Brava in July. They are absolutely deserving of their #1 TripAdvisor ranking.