What We Love
- Jetsetter 2015 Best of the Best Finalist: Best Boutique
- Proper in-room bars stocked with half-bottles of Ruinart champagne, Belvedere vodka and locally distilled Gin Mare
- Michelin-starred chef Marc Gascon is at the helm of the grill restaurant for steaks and seafood
- Toiletries and scented candles by cool brand Malin + Goetz
- Close to Barceloneta Beach
What To Know
- All guestrooms feature a balcony overlooking the city or the sea
- The Passeig de Colon is a busy thoroughfare, but the rooms are superbly soundproofed
- Opened January 19, 2015
- A city tax of approximately $3 per person, per night (for a maximum of seven nights), will be collected by the hotel at checkout
- Free WiFi
- Parking On Site
On the site of Picasso’s first studio, the Serras is a sleek new retreat on the palm tree–lined Passeig de Colon. We popped in for a sneak peak before it opened, on January 19, 2015, and can report that the 18th-century townhouse has been transformed into a modern interpretation of Barcelona’s Art Nouveau heritage. Designer Eva Martínez has reworked traditional hydraulic tiles using black and white motifs, introduced modernisme design flourishes and injected a little Art Deco glamour into the lobby. The 30 guestrooms feature luxe details like rowboat bath tubs by Italian designer Rexa, rain showers inset with soft lighting by Hansgrohe (in the Junior Suites), and Hypnos beds, which were voted the most comfortable in the world in 2014. The place brims with history, too. The façade was created by Francesc Daniel Molina, who designed the iconic Plaça Reial; from the front you can enjoy expansive views of the port, while the back overlooks medieval streets and gargoyles. The rooftop, where Picasso was believed to have painted Ciencia y Caridad, is now a wooden deck with a plunge pool, olive trees and sensational port views. It’s a heavenly spot for a serene breakfast, lunch or dinner, though the buzz is all around Michelin-starred chef Marc Gascon’s new venture in the lobby, which serves updated Catalan sharing plates from his restaurant near the Costa Brava. Bar Le Nine, on the mezzanine above reception, takes its cue from London’s Belgraves Hotel and promises to segue neatly from a relaxed nook for midmorning coffee to a lively late night hub for cocktails and DJs.
In the Area
Across the road in the swank Port Vell, the floating shopping center Maremagnum is a good place to stock up on Spanish fashion labels. Snag a spot on the terrace overlooking the boats at El Marítim for a paella cooked over wood. A quick stroll up the hill will take you to Bar Zim, a tiny hole in the wall where you can sip 12 exceptional Spanish wines by the glass paired with organic charcuterie and farmhouse cheeses. It would be churlish not to visit the Plaça Reial, given its connection to the hotel, and these days it has become quite upmarket. Check out Ocaña for brunch in its eye-popping café, which is studded with chandeliers, or for cocktails in the chic basement Apotheke bar, which offers Prohibition-style drinks.
How to Get There
I hadn’t been back to Spain in almost 20 years and my husband had never been. We chose the Serras based on trip advisor reviews and it was fantastic in every way!! The location was ideal with views of the water, walking distance to the beach/marina, cathedral, boqueria market, Ramblas, sagrada familia and gothic shopping/amazing eats area. The level of service at this boutique hotel was amazing! The staff is so attentive and warm and welcoming. Andrea greeted us when we checked in and planned an entire itinerary for us (sightseeing/dinners), walked us around the hotel, got us cafe con leche and wished me a happy birthday! Breakfast each morning was impeccable and we were sent off with waters for the day and warm conversation! The rooftop pool/bar was perfect for relaxing and taking in the views of the city at any time of day! The room was perfect with large bathroom with rain shower and super comfortable king sized bed. I really can’t say enough about our stay in beautiful Barcelona and this impeccable hotel!
I appreciated that upon checkin the front desk staff was kind enough to walk us around the property including to the rooftop bar to show us the amenities. She took us through our room to make sure we were aware of the features of the room as well. The beds were very comfortable, which was a great thing for us to end a 2 week trip! The roof was fantastic with a pool and a great view of the harbor. The hotel location was very good, within walking distance of shopping and restaurants and only 20 minutes from the airport. The shower had an aroma therapy feature that we had never seen before and enjoyed using this treatment as well as taking a relaxing bath in the jet tub. Overall this hotel exceeded our expectations and would recommend it to anyone visiting Barcelona.
The Serras is a fantastic hotel. The staff are the friendliest and most charming I have ever encountered (and I travel a lot!). from the Cava and chilled towels served on check in, to the bottle awaiting you in your room, nothing is too much trouble for these guys. The hotel itself is chic and airy. There are very nice design touches everywhere. The roof terrace is a great way to unwind after a hectic day sightseeing with beautiful views of the the harbour . The breakfast and beverages are superb with hot selection and buffet choices available. A really special touch is the complimentary mobile phone in your room which allows you to download maps and other apps to help you navigate the city. it also has free international and local calls too!! never seen this before.The deluxe room are tastefully decorated, modern and cool. This is an absolutely 1st class boutique hotel.
We stayed here 2 nights, the location of the hotel is perfect.
The staff, the room, the food all perfect!
Located in the gothic area, pubs restaurants all in walking distance.
The restaurant inside the hotel is very good, we did not take breakfast.
My husband and I just left The Serras after three incredible days. I’m not sure we’ve ever had such an incredible hotel experience. From the moment we arrived when Bea and the staff worked hard, without being asked, to get us into our room early, the feeling was one of such warmth and helpfulness.The rooms are superb. It was a pull some days between the lovely space and crisp sheets, and on the other hand the allure of Barcelona! The location along the wide and open Paseig de Colom was glorious—easy walk into the gothic quarter but the hotel itself bathed in airy light. The food was also divine. But the most memorable thing is that the service was so personalized—we felt like part of the hotel family. We had a call from the hotel a week before we arrived asking whether the staff could help with anything. Upon arrival, the staff had terrific restaurant suggestions, and gave updates to the restaurants when we were late. We got last-minute help with museums and Sagrada Familia tickets—we should have booked, but forgot. They sorted it out with a smile. And each day Daniel was in the lobby with a sparkle in his eye and incredible tips and suggestions from beaches to bike rentals to shopping—all of them spot on. Thank you thank you!! We can’t recommend the hotel highly enough.