Very Good 7173 Reviews
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What We Love

  • An all-inclusive Swiss Alps stay at Verbier's most luxurious lodge, with 24-hour driver serviceDelving into the extensive wine cellar to choose the perfect vino to sip with dinner
  • Trying your hand at paragliding and canyoning or playing it safe with some swimming or spa pampering
  • Having a skilled chef and a 15-strong team of dedicated staff to cater to your every whim

What To Know

  • There's a lounge with books, games, DVDs and karaoke
  • Master suites come with a fireplace and sitting area
  • The Lodge is just five minutes from the center of Verbier
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An all-inclusive summer stay at a luxurious and exclusive Swiss lodge owned by Sir Richard Branson

The Lowdown

It’s luxurious, it’s modern and it’s one of the finest nature retreats in the world; well, it is owned by Sir Richard Branson, so what did you expect? Intimate and exclusive, The Lodge is in the stunning Swiss Alps, in the prestigious resort of Verbier. This gorgeous property is one of only seven outstanding destinations worldwide that comprise the Virgin Limited Edition collection, and this dreamy nine-bedroom chalet is centered around making you feel relaxed, comfortable and pampered.
At this spectacular, high-elevation wonderland in the heart of the mountains, you’ll be able to enjoy these scenic surroundings in a multitude of ways, from skiing and snowboarding to paragliding and sledging. If you’d rather have a chilled-out day at The Lodge, there’s an indoor heated pool, an indoor and outdoor Jacuzzi, a fully equipped gym, a talented chef manning the kitchen, a cozy shared lounge and even a party area, where you’ll find books, games, DVDs and a karaoke machine. You can also immerse yourself in the serenity of the spa.
The Lodge’s exceptional team of 15 staff is always on hand to make you feel at home, and there’s a blissful ethos that nothing is too much trouble. Expect plenty of personalized touches to make your stay even more memorable – just the sort of thing that nabbed the lodge a TripAdvisor Certificate of Excellence.

Rooms and suites

Your bedroom or suite will boast a huge, heavenly bed, soft throws, modern furnishings and unique artwork combined with rustic wooden paneling and exposed beams to complete the dreamy chalet vibe. Every room is individually designed with a unique layout; some have a mezzanine level and others are open-plan. Bedrooms are found on the second and third floors and come with either a double king-sized or twin beds. Large bedrooms, as you might suspect, are a bit more spacious. These accommodations are also found on the second and third floors and hold the same bedding configurations as the Bedrooms, and all offer balconies and large bathrooms with separate showers and bathtubs. Master suites are the largest of the lot, occupying the fourth floor and boasting stunning mountain and valley views. These roomy pads include a centerpiece fireplace, sitting area and a minibar.


The dining area is stylish and contemporary, with a chic silver theme throughout. The cuisine is prepared in front of you by the world-class chef, and you’ll find a sumptuous mixture of Swiss and international flavors. Expect dishes, such as pan-fried scallops, roasted sirloin steak and white chocolate and strawberry mousse cake.As part of your all-inclusive board, the chef will create a special set menu, and all drinks are included, even premium brands and house champagne. The wine cellar is one of the star attractions, with an exemplary selection of bottles from around the world for your perusal. Drinks are actually so inclusive that, if you like, you can pop behind the bar and mix yourself a cocktail or grab a cola from the fridge.


The Lodge is just five minutes from the center of Verbier and only minutes from the main Medran lift station. Verbier, part of the renowned Four Valleys area, is situated in the Alps in southwesternSwitzerland. It’s one of the most desirable destinations in the world, and the scenery is breathtaking. The Lodge is surrounded by a lush green forest area, with towering snow-capped mountains everywhere you look.

How to Get There

Sir Richard Branson’s Verbier Lodge
chemin de Plenadzeu 3
Verbier, 1936 Switzerland



I can’t thank the Verbier touch team enough for keeping me injury free during my winters in a Verbier. The staff are highly professional and can always tell where my issues are! I would never use anyone else, thank you!

My Dad’s favourite place in the world

It’s taken me months to write a review, but it was such a memorable stay I can remember as if it was yesterday..
It can only really be described as heaven on earth, honestly!
My father decided to take me away for a weekend as a surprise not telling me where and when we got in the hire car, drove through the mountains and eventually landed outside the building I was gobsmacked. Straight away we were greeted and given a tour with a lovely glass of champers (see vain picture).
The staff are incredible, not only attentive but also respectful, polite, helpful, chatty, friendly and make the place fancy yet homely.
The chefs were extremely knowledgeable about the food used and also were using natural resources as garnish but also ingredients. I’m a vegetarian and a difficult one at that but they had no problem catering to my needs.
The staff, bartenders and just general staff were fabulous. They left me to my own devises but if I needed help or even a lovely dark haired lady I’m so sorry I forgot her name (I want to say Amy?) but she knows who she is, she actually stopped and helped me when I had a sad moment about my complicated love life. It seems like people will read this and think ‘so what?!’ But when you have people who make ALL aspects of the holiday good - they are worth mentioning.
All staff, no matter their roles, were wonderful. They’ve done Mr Branson proud for sure. I was even fussy asking for things they didn’t have and they went to the store for me. Above and beyond is only the tip of the iceberg for these lovely people.
The room we stayed in was a fantastic wonderland. The bath was great, shower was great and the view was spectacular. However I must say anywhere you are in the building you get a breathtaking view. It’s like you’re inside the clouds and I cannot express how surreal that is.
I honestly cannot wait until I’ve saved up to book again, I tried to book for when I come skiing but this place books up fast and it’s not hard to see why!
I would happily come back in the summer too. It’s weird being up in snowy mountains and getting a sun tan but not something I would ever pass up as an opportunity as I’ve experienced a dream holiday and I’d love to re-live it at some point if I ever get the opportunity.
Thank you to everyone there who made my holiday wonderful FOH wise and behind the scenes..It’s very clear to see why my father has visited multiple times because it’s genuinely a holiday experience that will stay with you a lifetime I’m sure. Well deserved 5* rating, I wouldn’t improve anything because as far as service, food, hygiene and experience go it surpasses anything I’ve ever seen before.
Best of luck to everyone there. Please send Mr Branson my regards if you see him - that would have been the only thing I’d say could have made it better.
10/10, hope to be back in the future... I’m sure my Dad will.

Second time at the lodge ...

...and it was even better! I’ll keep this short. There is no better place, with no better team. Ashley and guys and girls make you feel like your at home. It’s the perfect blend of luxury hospitality and chilled friendliness. Our two girls had THE best time ( they also did day camp as les elfes, which was brilliant), which meant we where able to unwind, relax and soak up the lodge vibes. Oh, and Bear Grylls came for supper, by Paraglider. Doesn’t get much better.
Thanks again Ashley and all, you’re all utterly amazing.