Members Recommend
Average 1986 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Impressive lobby with high ceilings and Italian style separated from house restaurant by glass wall
  • Fabulous location just a half block south of Union Square and on the Powell Street cable car line
  • Frette robes and L’Occitane toiletries in the spacious bathrooms
  • Free WiFi

What To Know

  • Housed in a landmark building, dating back to 1908
  • The business center is open 24/7
  • Access to a nearby health club available for an extra fee
  • On-site restaurant, Kuleto’s, and bar, Norcini, are revered downtown hangouts


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Kids Club
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Elegant Lounge Luxury sofa living room coffee home Lobby Suite chair leather


The Review

With a stay at Villa Florence, you’ll be centrally located in San Francisco, steps from Union Square and Alcove Theater. This 4-star hotel is close to Lombard Street and Fisherman’s Wharf.

Make yourself at home in one of the 189 air-conditioned rooms featuring iPod docking stations and LCD televisions. Cable programming and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms feature shower/tub combinations, designer toiletries, and hair dryers. Conveniences include safes and desks, as well as phones with free local calls.

Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services.

Enjoy a meal at a restaurant or in a coffee shop/café. Or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in San Francisco? This hotel has 2000 square feet (180 square meters) of space consisting of conference space and meeting rooms.

How to Get There

Villa Florence San Francisco on Union Square
225 Powell St
San Francisco, CA 94102 United States


3.5 Average 1986 Reviews
Five stars for hotel staff (Fábio and Daniel)
Reviewed 3 days ago

I stayed for three days at the hotel before starting a road trip (3-6 July 2018). Overall, the facilities of the hotel met our expectations considering the amount charged. I do not usually do hotel reviews, but I make a point of highlighting the way my family and I were treated by two people who made the difference in our stay - FABIO and DANIEL. We will always remember the friendly, helpful and attentive manner in which we were treated. You two made us feel at home. My sincere thanks.

Great Location
Reviewed 4 days ago

We arrived in Union Square by taking the BART transit train from the airport. It was so simple to use and the train stop was only a short block and a half walk to our hotel. We had a choice of restaurants and bars right around the hotel. Union Square was a half block away and that's where we caught our hop on hop off bus tours. The hotel was clean and the room was very comfortable with modern decor and linens. We were pleased with the upgraded bathrooms, large tv screen, and good wifi connection. Couldn't really ask for more for the price.

Central, safe, and accommodating
Reviewed 5 days ago

Recently spent 4 nights in early July, to attend a trade show at Moscone. This hotel is a convenient walk from the conference center and larger hotels, at a very reasonable price. This 'boutique' hotel was well appointed and surprisingly quiet, even though it is right on the Powell cable car line, and a 2 minute walk from Union square.
Close, convenient, clean, and a reasonable price. Free wifi was capable, though on a 'wide open' network.
The cleaning staff was prompt and respectful. The night deskman was ready for my 3am wakeup call; even knocking on my door when I had left the hotel phone off the hook.
Will stay again.

Would never recommend.
Reviewed 6 days ago

The whole hotel is very outdated. I was put on the second floor and it was super noisy. I couldn’t sleep all night every night I was there. Lastly, there is a gap under every hotel room door which makes it easy for people on the outside to hear what’s going on inside every room and they can spy by looking through this gap. Therefore no privacy at all! Elevators are so small so is the size of the room. Don’t be fooled by the pictures they have on their websites. I would never stay here again nor recommend it to my friends.

Great location, TIRED hotel
Reviewed 1 week ago

You are definitely paying for the location. It’s right next to union square and a great place to base your SF visit.

The hotel itself is old and even tho there’s been an attempted renovation, it’s a haphazard patch-job on the cheap. Walls are paper thin, hotel smells and the staff at the front desk just stand there all day with a half hearted grin.
Bathroom was small and dingy, and there was a massive gap under the front door that I had to shove towels under each night to block the light, noise, and potential four legged critters from entering.....