Members Recommend
Average 2095 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Impressive lobby with high ceilings and Italian style separated from house restaurant by glass wall
  • Fabulous location just a half block south of Union Square and on the Powell Street cable car line
  • Frette robes and L’Occitane toiletries in the spacious bathrooms
  • Free WiFi

What To Know

  • Housed in a landmark building, dating back to 1908
  • The business center is open 24/7
  • Access to a nearby health club available for an extra fee
  • On-site restaurant, Kuleto’s, and bar, Norcini, are revered downtown hangouts


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Kids Club
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Elegant Lounge Luxury sofa living room coffee home Lobby Suite chair leather


The Review

With a stay at Villa Florence, you’ll be centrally located in San Francisco, steps from Union Square and Alcove Theater. This 4-star hotel is close to Lombard Street and Fisherman’s Wharf.

Make yourself at home in one of the 189 air-conditioned rooms featuring iPod docking stations and LCD televisions. Cable programming and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms feature shower/tub combinations, designer toiletries, and hair dryers. Conveniences include safes and desks, as well as phones with free local calls.

Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services.

Enjoy a meal at a restaurant or in a coffee shop/café. Or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in San Francisco? This hotel has 2000 square feet (180 square meters) of space consisting of conference space and meeting rooms.

How to Get There

Villa Florence San Francisco on Union Square
225 Powell St
San Francisco, CA 94102 United States


3.5 Average 2095 Reviews
Villa Florence is modern, elegant and comfortable
Reviewed 2 days ago

Villa Florence is modern, elegant and comfortable. It's an unexpected jewel in the middle of the shopping district near Union Square. The hotel is modern yet classic in its décor, and feels like an upscale hotel you'd find in the heart of Tuscany. The staff are friendly, polite and helpful, and the bar offers a nice happy hour with tasty food. The hotel is on a main trolley line, so getting an Uber to come to the front of the hotel is a challenge, but not a huge problem.

Lobby looks good, but that's basically it
Reviewed 2 days ago

Great location, close to union square. Checking in was easy and the lobby area was very nice! Once we went to our room there was a noticable odor that was not pleasant. The ground isn't level and it sounds as if I was close to falling in on my neighbors. It appeared they started construction and the hallway ceilings had exposed wires the 3rd day and no one bothered to clean the mess left behind them when they removed the tiles. Housekeeping came at 0820! That is the earliest I've ever seen. The A/C stopped working the 2nd day and never recovered. The staff was very friendly and the location made this stay doable. Renovated rooms for the price would be nice!

Excellent place to stay - right on Union Square
Reviewed 5 days ago

We stayed for four nights and it was a great place to use as our base of ourvisit to San Francisco. Please note: there is no breakfast included and they do charge extra for a 'resort/spa' - 30.00 extra per night above the listed rate.

Great stay, quaint hotel.
Reviewed 6 days ago

We stayed at Villa Florence last year snd found the hotel was comfortable and in a great location. it was our first time in SF and the concierge went out of his way to suggest places to see. One of those was to watch to sunset over the Bay with a cocktail in hand from the rooftop bar at the Hilton. That was a spectacular sight. The Villa Florence is in a great location within close proximty to Union Square, Maceys, trams, Westfield.

Pleasant One-Night stay, extra "Hotel Fee"
Reviewed 7 days ago

I booked on Agoda, which shows pictures from years ago when Villa Florence was an elegant, premier boutique hotel with a grand entrance, posh lobby and renowned restaurant. Those days are gone. Now you enter into a bland storefront lounge/ bar. At the back is the check in. I actually got a great deal on Agoda. I paid in advance "in full". When I checked in, the staff was very friendly as they informed me that a "hotel fee" of about $35 per night, per room would be added at check out. What? I booked 3 rooms and paid "in full". I even called in advance to make sure there would be no hidden costs. An argument ensued. By check out, they waived the fee, but the experience was irritating. The condition of the rooms and upkeep of the hotel was good. I object to a "hotel fee" that is not a tax or government imposed fee, but just a deceptive gimmick to publish a lower rate and then jack it up as you check out. It's ridiculous.