Members Recommend
Average 2161 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Impressive lobby with high ceilings and Italian style separated from house restaurant by glass wall
  • Fabulous location just a half block south of Union Square and on the Powell Street cable car line
  • Frette robes and L’Occitane toiletries in the spacious bathrooms
  • Free WiFi

What To Know

  • Housed in a landmark building, dating back to 1908
  • The business center is open 24/7
  • Access to a nearby health club available for an extra fee
  • On-site restaurant, Kuleto’s, and bar, Norcini, are revered downtown hangouts


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Kids Club
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Elegant Lounge Luxury sofa living room coffee home Lobby Suite chair leather


The Review

With a stay at Villa Florence, you’ll be centrally located in San Francisco, steps from Union Square and Alcove Theater. This 4-star hotel is close to Lombard Street and Fisherman’s Wharf.

Make yourself at home in one of the 189 air-conditioned rooms featuring iPod docking stations and LCD televisions. Cable programming and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms feature shower/tub combinations, designer toiletries, and hair dryers. Conveniences include safes and desks, as well as phones with free local calls.

Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services.

Enjoy a meal at a restaurant or in a coffee shop/café. Or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in San Francisco? This hotel has 2000 square feet (180 square meters) of space consisting of conference space and meeting rooms.

How to Get There

Villa Florence San Francisco on Union Square
225 Powell St
San Francisco, CA 94102 United States


Deceptive business practices

Do not stay here. You will be nickel and dimed from the moment you book. In addition to the room rate, taxes, fees, and surcharges, you will pay a $39.99 nightly amenity fee for 2 bottles of water and 1 plastic bag. You’ll pay $70 a night for parking (if you park through them—we didn’t, thankfully). My partner and I stayed here for a much needed vacation, and found the rooms to be exceedingly small and with the worst views for a 4 star hotel. Location is convenient but be prepared for rats and overflowing trash cans in the streets right outside. What leads me to write this review, however, on top of *everything else*, is that they charged me an extra $15 two days after I checked out (and paid all their ludicrous hidden fees)! I have emailed and left multiple messages about this charge with NO RESPONSE whatsoever. Radio silence. We were traveling on a budget and would NEVER have taken items from their ridiculous mini bar ($19 for a condom). In fact, we brought our own 12 packs of seltzer bc we were, again, on a budget. There are lots of other reviewers who’ve had the same thing happen to them about being charged for things they didn’t take a few days after checkout! The total lack of response is awful customer service for a 4 star establishment in the hospitality industry. Stay anywhere else. It will be money well spent.

3 star but not more

Good location right off union square. The hotel itself is just ok. A solid 3 stars but not more than that. Rooms are average size for the city and they are in acceptable shape. Nothing special other than a decent location.

Oh my...

There are some serious problems. How can you pay for a king room and get a queen, then be moved to another queen that is just noisy!!!!? What about the king I actually paid for? And when I ring to change rooms I can change only for tomorrow - the last of the 3 prepaid nights???