Members Recommend
Average 2077 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Impressive lobby with high ceilings and Italian style separated from house restaurant by glass wall
  • Fabulous location just a half block south of Union Square and on the Powell Street cable car line
  • Frette robes and L’Occitane toiletries in the spacious bathrooms
  • Free WiFi

What To Know

  • Housed in a landmark building, dating back to 1908
  • The business center is open 24/7
  • Access to a nearby health club available for an extra fee
  • On-site restaurant, Kuleto’s, and bar, Norcini, are revered downtown hangouts


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap-accessible
  •  Kids Club
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Elegant Lounge Luxury sofa living room coffee home Lobby Suite chair leather


The Review

With a stay at Villa Florence, you’ll be centrally located in San Francisco, steps from Union Square and Alcove Theater. This 4-star hotel is close to Lombard Street and Fisherman’s Wharf.

Make yourself at home in one of the 189 air-conditioned rooms featuring iPod docking stations and LCD televisions. Cable programming and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms feature shower/tub combinations, designer toiletries, and hair dryers. Conveniences include safes and desks, as well as phones with free local calls.

Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services.

Enjoy a meal at a restaurant or in a coffee shop/café. Or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in San Francisco? This hotel has 2000 square feet (180 square meters) of space consisting of conference space and meeting rooms.

How to Get There

Villa Florence San Francisco on Union Square
225 Powell St
San Francisco, CA 94102 United States


3.5 Average 2077 Reviews
Awesome review
Reviewed 4 days ago

Me and my family stayed there not long ago and we loved it waking up every morning and coming down for breakfast was the best. There is a chief who works there named fabio and he’s food is delicious and he’s a beautiful man with a beautiful personality. The croissants he made for me and my family were the best I’ve ever had in my life I miss them and Im now sad I can’t eat them anymore cos me and my family are from Australia 🇦🇺 but not only was he’s food good he had great service and was a real friend and welcomed us to the hotel with both arms open he’s a really good man so if your ever in San Francisco and don’t know where to stay villa Florence is a good place to stay it’s in a good spot close by to union square and the service there is great would definitely go back with my family 👍👍

All good but there is one bad thing.
Reviewed 4 days ago

The location is great then it is really convenient to do everything in SF.The only bad thing is the doorman kind of cheating us at the moment we were leaving.Instead of ubering which is good in SF,the doorman said uber can't park in front of this hotel and said minivan taxi is 45usd.After 15min there comes a taxi and we paid the tips to the doorman.It turned out cost us 60usd and the driver said she have to paid the door man .I can't this happened in SF.

Below Average Hotel and Overcharged Hotel
Reviewed 1 week ago

The Hotel staff and ambience is bad. The hotel charge extra amount which isnt disclosed during booking. No Coffee/ Water/ Refreshment provided by hotel. Rooms are small and smell of wood.Please avoid this hotel

Quirky and sweet
Reviewed 4 weeks ago

My room was not what I expected at all as in it was about half the size I was expecting. Thought I was getting two double beds, but it was just one double. So communicating the size of rooms is not quite right. I was too tired to ask the front desk after checking in. But it was wonderful to stay right near Union Square and it's right on the cable car lines, which makes transportation easy! It's an older building in San Francisco, which makes it unique. It's been modernized enough to make it classy. The entrance: also weird. I thought I was walking into a restaurant initially and really wasn't sure I was in the right place, but just walked toward the back of the entrance and they asked me if I was checking in so it became clear. The restaurant in the front is really great for breakfast.

Lost in SF
Reviewed 1 month ago

Quiet room. Very good location. Less expensive than the Hilton but a better hotel in every category. Union Square is within one block. This hotel is a nice combination between old and new. Definitely worth considering when staying in downtown SF.