Members Recommend
Average 2119 Reviews
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This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • Impressive lobby with high ceilings and Italian style separated from house restaurant by glass wall
  • Fabulous location just a half block south of Union Square and on the Powell Street cable car line
  • Frette robes and L’Occitane toiletries in the spacious bathrooms
  • Free WiFi

What To Know

  • Housed in a landmark building, dating back to 1908
  • The business center is open 24/7
  • Access to a nearby health club available for an extra fee
  • On-site restaurant, Kuleto’s, and bar, Norcini, are revered downtown hangouts


  •  Babysitting
  •  Bar
  •  Free WiFi
  •  Gym
  •  Handicap Accessible
  •  Kids Club
  •  Parking On Site
  •  Restaurant
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Elegant Lounge Luxury sofa living room coffee home Lobby Suite chair leather


The Review

With a stay at Villa Florence, you’ll be centrally located in San Francisco, steps from Union Square and Alcove Theater. This 4-star hotel is close to Lombard Street and Fisherman’s Wharf.

Make yourself at home in one of the 189 air-conditioned rooms featuring iPod docking stations and LCD televisions. Cable programming and DVD players are provided for your entertainment, while complimentary wireless Internet access keeps you connected. Bathrooms feature shower/tub combinations, designer toiletries, and hair dryers. Conveniences include safes and desks, as well as phones with free local calls.

Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services.

Enjoy a meal at a restaurant or in a coffee shop/café. Or stay in and take advantage of the hotel’s room service (during limited hours). Quench your thirst with your favorite drink at a bar/lounge.

Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in San Francisco? This hotel has 2000 square feet (180 square meters) of space consisting of conference space and meeting rooms.

How to Get There

Villa Florence San Francisco on Union Square
225 Powell St
San Francisco, CA 94102 United States


3.5 Average 2119 Reviews
The real gem of Villa Florence is Fabio's coffee
Reviewed 9 hours ago

Villa Florence is fantastic - great location for most of what you'd like to do in the city. I travel to SF often for business and stay at Villa Florence every time. The staff is helpful and accommodating, the rooms are clean, beds are comfortable and the place looks really nice. The best part though is Fabio's coffee and breakfast in the mornings. SO good. You can find him behind the bar in the lobby unless you're unlucky enough to visit on his day off.

Location good. Customer service 2nd to none
Reviewed 23 hours ago

Location was good. Straight across from union square. Easy enough to walk everywhere.
Best thing about the hotel was the customer service. Daniel at check-in went above and beyond. Room was perfect. Dark. And comfy bed. Aircon worked great. Only issue would be the fan was loud in the bathroom and it can't be turned off when light is on. Not a real issue though.

A Hotel @ Union Square
Reviewed 5 days ago

I stayed at the Villa Florence for one night, and here’s my review.

1) Location! It’s on Powell Street and O’Farrell, so it’s very convenient walking to stores and restaurants.

2) Bathroom amenities are C.O Bigelow products.

3) The room I was assigned to was spacious with a separate living room and bedroom.

1) Carpets are thin, so you can hear people walking outside or above you.

2) Floors are scratchy.

3) Resort fee is $29 but does not include bottled water.

Decent hotel, charged concealed extra $30 amenity fee PER DAY
Reviewed 2 weeks ago

It’s a fine hotel. It’s got a cool vibe. Nice bar, nice employees. But the thing is they charged a $30 amenity fee PER DAY on top of room charge. They don’t tell you about it until you arrive which is kinda crappy. Plus it’s an old building with no central air or heating so the A/C unit in each room is super loud. I mean LOUD. I think there’s probably better places to stay in San Fran but not bad.

Handy location
Reviewed 3 weeks ago

Stayed here for 7 nights with my partner. Brilliantly placed for public transport, breakfast and dinner venues and shopping. The famous SF cable cars run directly passed the front of the hotel. The staff are very friendly and helpful. I had booked via Expedia, then emailed the hotel and requested a quiet room on a high floor, overlooking the courtyard (quietness is more important than a view to us). This was waiting for us on arrival. Despite the hotel seeming pretty busy, we were never disturbed by noise from the corridor or adjoining rooms. People have complained about the 'amenities charge' that they were unaware of, but with Expedia the charge was clearly explained when booking. We were quoted a price and chose to pay in advance. When the invoice came through it was for the total booking fee, minus the amenities charge which would be collected at the hotel.The actual amount we would hand over at the hotel was very clear. It might be an odd way to collect the amenities charge, but it was upfront and honest as a tranaction.
The hotel is smallish and in an old, traditional building, and as such it has its 'quirks' (eg. the musty smell in the corridor). Rooms are fairly small and bathrooms are tiny, but we managed perfectly well with both. Anyone familiar with non-chain hotels in Britain and Europe will feel right at home here. We would definately stay here again and would recommend the Villa Florence to family and friends.