Very Good 185 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The cornice-crowned rooftop lounge
  • Imaginative interiors by West Coast powerhouse Kelly Wearstler, whose star-studded resume includes residences for Cameron Diaz and Gwen Stefani
  • Zany staff uniforms, which consist of checkered suits and floral ties
  • Aesop toiletries in guest bathrooms

What To Know

  • There’s a small, no-nonsense gym in the basement
  • Rooms at the tip of the Flatiron structure are more reasonably priced (albeit narrower)
  • Double-height glass sides make the hotel café, La Bande, an ideal people-watching perch
  • Albert Pissis, who is often credited with bringing Beaux-Arts style architecture to San Francisco, designed the original building in the 1900s


  •  Bar
  •  Concierge
  •  Free WiFi
  •  Gym
  •  Pet Friendly
  •  Restaurant
  •  Wheelchair
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Proper Hotel, SF


The Art Deco era collides with the 80s at this impeccably dressed Mid-Market hotel

The Lowdown

Stripy sofas, floral wallpaper, and salvaged furniture may seem like a combination destined to clash, but anything goes at this colorful neighborhood standard-bearer. The historic redbrick building’s Alice in Wonderland-inspired insides come courtesy of designer Kelly Wearstler, whose signature whimsy permeates every colorful corner, from Villon, a restaurant that offers an elegant take on clean Californian eats (salmon belly tostadas; a Fresno chili-spiked version of avocado toast) to the rooms, splattered in a kaleidoscopic array of wall coverings influenced by vintage European graphics. Though not everything is steered by nostalgia: each of the 131 guest dwellings is thoughtfully equipped with walk-in rain-showers, Google Chromecast, wireless Vifa speakers, and a bedside tablet stocked with a room service menu and the ability to reserve your very own complimentary bicycle. If you splurge for the Premier King, you’ll enjoy a swish seating area, draped in Viennese Secession-inspired textiles. Rooftop lounges are few in the City by the Bay, so spend at least one boozy evening at Charmaine, a fire-pit laden space, where the ice-cubes are oversized and the Mezcal power-packed.

In the Area

Downtown Market Street, long regarded the city’s scruffier side, is slowly transforming, thanks to an influx of tech start-ups and Michelin-starred chefs. At the intersection of Market, McAllister and Jones, you’re within easy reach of Embarcadero Boulevard (board the cruise to Alcatraz here), the Ferry Building’s farmer’s market, Union Square, the San Francisco War Memorial, and the outdoor galleries of SFMOMA, fresh from a 2016 expansion. Take the ten-minute walk to City Hall, where the dome channels the one crowning St. Peter’s Basilica in Rome. Looking to go further afield? Lucky for you, the city’s underground BART and Muni trains stop right outside the hotel.

How to Get There

San Francisco Proper Hotel
1100 Market Street
San Francisco, CA 94102 United States


4.5 Very Good 185 Reviews
Cute Boutique with Small Some Quirks
Reviewed 3 hours ago

Friendly staff in new renovation of a classic San Francisco building. Located in an “up and coming neighborhood” which is code for, don’t walk alone at night.

The rooms are small- very small unless you book one of their upgrades. The rooms with the king sized bed literally only fits a bed. And if you happen to be placed in a connecting room you will be hearing your neighbors all night.

Wonderful Aesop toiletries in chic (if not tiny) bathrooms.

Overall a nice choice but not sure I’ll stay again unless I book one of the bigger rooms in the future.

Lastly- don’t miss their amazing rooftop restaurant and bar. The views will absolutely blow you away!

Beautiful hotel, bad neighborhood
Reviewed 3 days ago

The hotel is clean, quiet, and comfortable. The staff is great, and the decor is lovely. We had a large room with a couch. There was a tablet with internet for us to use for free. The first night we stayed there we went out for dinner in the neighborhood, but we felt unsafe.The restaurant at the hotel has a really nice breakfast; we ate there 3 times. We would have tried a different restaurant for breakfast just for variety, but but we did not feel comfortable walking around the area unfortunately. It's not the hotel's fault. I would stay here again except for the neighborhood. This is not my first trip to San Francisco but it had been several years.

Step into Paris
Reviewed 2 weeks ago

We stayed one night last week because we were headed to the jazz center which is close by. What a hidden gem! Walking in I was transformed into 1920's Paris - complete with a salon wall in the lobby. We spent so much time admiring the wall that the hotel manager came by and gave us a private tour - first we talked about the art which was sublime - mostly early 20th century then he showed us the private dining room and finally the rooftop bar. The place is a magical transformation from mid-market to something European.
Our room was elegant and the perfect size. We counted four separate patterns of wallpaper and they all went together which was a bold move for the designers and it worked. The doors and closets are painted in graphite which compliments the patterned wallpaper. After a good nights sleep on an amazing mattress - which reminds me I need to know who the maker is - we ate breakfast downstairs and the service was excellent.
We discovered that all the vendors are local and the coffee and food comes from local farmers and roasters.
The only reason I don't give 5 stars is the location. I work close by and know what kind of neighborhood the mid-market area is - however it is transforming with new restaurants and hotels plus a brand new children's playground near City Hall...a seasonal ice rink and a Bi-Rite Cafe.

Very nice and good service
Reviewed 3 weeks ago

The hotel is so beautiful.the design of the lobby,rooms and the bar. Very nice room service especially at nighttime, the guy has a lot of smile everytime we asked for bottled water.(can’t remember the name) I love to stay again. My weekend is so much good.. thank you

Service, valued
Reviewed 4 weeks ago

Just returned from my third trip to the Proper since it opened. Yes, it's a design focused hotel, sparkling clean in a transitional part of town. And while many of the other things said here are true, the standout portion of the experience is the unassuming but incredibly competent, kind and generous service. I continue to be impressed by the level of service and laid back but perceptive attention paid to the entire environment, as well as the guests. I have yet to see significant turnover since first staying at the property. There are many choices in town and minor annoyances that aren't worth mentioning but Proper will continue to be my "go-to" spot for the foreseeable future. Thank you!