Very Good 218 Reviews
Jetsetter Approved
This Hotel meets our standards
This hotel meets our standards, but we haven't stayed yet

What We Love

  • The cornice-crowned rooftop lounge
  • Imaginative interiors by West Coast powerhouse Kelly Wearstler, whose star-studded resume includes residences for Cameron Diaz and Gwen Stefani
  • Zany staff uniforms, which consist of checkered suits and floral ties
  • Aesop toiletries in guest bathrooms

What To Know

  • There’s a small, no-nonsense gym in the basement
  • Rooms at the tip of the Flatiron structure are more reasonably priced (albeit narrower)
  • Double-height glass sides make the hotel café, La Bande, an ideal people-watching perch
  • Albert Pissis, who is often credited with bringing Beaux-Arts style architecture to San Francisco, designed the original building in the 1900s


  •  Bar
  •  Concierge
  •  Free WiFi
  •  Gym
  •  Pet Friendly
  •  Restaurant
  •  Wheelchair
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Proper Hotel, SF


The Art Deco era collides with the 80s at this impeccably dressed Mid-Market hotel

The Lowdown

Stripy sofas, floral wallpaper, and salvaged furniture may seem like a combination destined to clash, but anything goes at this colorful neighborhood standard-bearer. The historic redbrick building’s Alice in Wonderland-inspired insides come courtesy of designer Kelly Wearstler, whose signature whimsy permeates every colorful corner, from Villon, a restaurant that offers an elegant take on clean Californian eats (salmon belly tostadas; a Fresno chili-spiked version of avocado toast) to the rooms, splattered in a kaleidoscopic array of wall coverings influenced by vintage European graphics. Though not everything is steered by nostalgia: each of the 131 guest dwellings is thoughtfully equipped with walk-in rain-showers, Google Chromecast, wireless Vifa speakers, and a bedside tablet stocked with a room service menu and the ability to reserve your very own complimentary bicycle. If you splurge for the Premier King, you’ll enjoy a swish seating area, draped in Viennese Secession-inspired textiles. Rooftop lounges are few in the City by the Bay, so spend at least one boozy evening at Charmaine, a fire-pit laden space, where the ice-cubes are oversized and the Mezcal power-packed.

In the Area

Downtown Market Street, long regarded the city’s scruffier side, is slowly transforming, thanks to an influx of tech start-ups and Michelin-starred chefs. At the intersection of Market, McAllister and Jones, you’re within easy reach of Embarcadero Boulevard (board the cruise to Alcatraz here), the Ferry Building’s farmer’s market, Union Square, the San Francisco War Memorial, and the outdoor galleries of SFMOMA, fresh from a 2016 expansion. Take the ten-minute walk to City Hall, where the dome channels the one crowning St. Peter’s Basilica in Rome. Looking to go further afield? Lucky for you, the city’s underground BART and Muni trains stop right outside the hotel.

How to Get There

San Francisco Proper Hotel
1100 Market Street
San Francisco, CA 94102 United States


4.5 Very Good 218 Reviews
Hidden Gem!
Reviewed 12 hours ago

This hotel is amazing! Probably driven/walked by a hundred times, glad we found it!
The hotel has old bones but upgraded from top to bottom.
Rooms are smaller but what we expected due to the buildings age. Updated room and awesome bathroom with walk-in shower. Lobby bar is perfect for a quick drink or app, but the rooftop bar is a MUST!
Not the best area, but felt 110% safe inside and while waiting for a cab.
Will stay again soon i'm sure!

A gem in the neighborhood
Reviewed 1 day ago

Everybody was nice and accommodating. It was excellent to be recognized with my platinum elite membership status upon check in. We waited to ensure the room was
Feather free. Housekeeping kept the room clean and fully stocked with all amenities replenished daily.

Great service, lots of boutique flair, some minor issues
Reviewed 1 day ago

I'm not normally a boutique hotel kinda guy, but I was booked here for a business trip to SF and enjoyed breaking away from my normal Hilton routine. First off, the service was outstanding; everyone from the concierge to the valets were friendly, accommodating, and customer-oriented. I got to try the restaurant, and I was very pleasantly surprised by the quality of food. The place is teeming with "personal touches" that make it festive and hip.

I had just three gripes about the place. One is the location. Civic Center, while convenient, is not a particularly pretty neighborhood. Not holding it against the hotel, but visitors should be forewarned about the number of homeless people and sketchy characters in the neighboring vicinity. It's not a particularly walkable area late at night.

Two was the climate control system. For whatever reason, I couldn't get the heater to work--and it was awfully cold outside. For all the accoutrements, the box on the wall of my room that controlled the heating and cooling seemed cheap and non-functioning. Fortunately, the bed and its covers were warm and comfortable enough to keep me from formally complaining.

Third, I was put in a handicapped room that appeared to have a major design flaw. Specifically, the bathroom had an open shower and an extremely sloped, uneven floor, which led to a minor flooding issue in the room. There were no curtains on the shower, much less a door, and basically when you take a shower all the water flows down toward a drain at the front of the bathroom. Long story short, I had clothes and items on the floor that got drenched as a result. While I'm not sure if this was user error or an actual design flaw, it was a significant inconvenience that reminded me why I tend not to book handicapped rooms at hotels. In short, the whole bathroom became a bit of a bathtub.

Regardless, if boutique hotels are your thing, check this place out. I personally thought some of the accents were a bit excessive--they have "proper" everything there, from "Proper Water" to "Proper towels"--but it's definitely cute, engaging, and has character.

My Happy Place
Reviewed 2 days ago

When you first pull up to the Prooer Hotel the professional greeting is just the beginning g if a 5star experience. Some hotels give you sodas and guns and spacious lobbies, but the Proper gives you warmth comfort and answers every need for your SF experience. I have stayed here over 39 days during the past year and each stay repeats the service of excellence in staff and accommodation ....a quiet secret!

Perfect in every way
Reviewed 2 days ago

I highly recommend staying at the San Francisco Proper Horel. Very comfortable room coupled with extremely attentive staff made for a delightful stay. The Property will always be our first choice when traveling to San Francisco.