Very Good 1112 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
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Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1112 Reviews
Couldn’t ask for anything more
Reviewed 13 hours ago

Reception area was really modern and the staff were very friendly. Room was nice and very spacious. Would suggest sharing with someone you are comfortable with as the toilet and shower are in the room, separated by glass walls and doors! Breakfast was ok however not a lot of choice. Location was great, tram stop just round the corner which takes you straight to the centre. Will definitely come back!

Excellent hotel
Reviewed 2 days ago

Visiting prague on a city break for a few nights, hotel is defo worthy of the 4 stars. Staff are very friendly & helpful, free wifi & a safe which is a great bonus. Very clean hotel not far from tourist attractions etc. Excellent pizza shop just a few doors up which id highly reccomend going too.

Hidden Treasure
Reviewed 5 days ago

Spent 3 nights in the hotel. Initially, we were greeted by a friendly member of staff who directed us to a 1st floor room which appeared to be an upgrade from the standard room which we booked; the room was large, light and clean. The only faults being that there seemed to be quite a few flys in the room, despite never having the windows open. Also, we were unable to access English television, which seemed to be a reoccurring problem amongst other people staying at the hotel.
The hotel was a 10 minute walk from the nearest metro station, which was cheap and easy to use. Took about 5 - 10 minutes on the metro to get to the city centre and main tourist attractions. The location was quiet, yet near lots of restaraunts, bars and local shops.
Breakfast consisted of meats; cheeses; breads; salad; fruit and yoghurt. Also, there was a small number of hot items such as bacon, sausages and scrambled eggs. Breakfast was minimal, but very clean and well set out.. which was just what we needed.
Thank you to the lovely staff at the Pure White for making our stay perfect; we would definitely visit again.

Fabulous stay
Reviewed 1 week ago

From the outside this doesn't look much but once inside it's a hidden gem.the room is fab the bath is the best I've ever seen long soak after sightseeing all day fab.the staff are super polite friendly helpful ,nothing is Too much trouble the house keeping is 1st class room was perfect when we arrived and the same the following days .tea and coffee in the room and a bar down stairs a friendly relaxed atmosphere .Well done lovely place only downside guest opposite were smoking quite heavily in their room to the point we could smell it in ours and as the hotel boasts a no smoking hotel I rang reception a lovely young girl said she would try to sort it out .

Great hotel
Reviewed 2 weeks ago

Stayed with 2 friends from 7th to 9th January. We arrived early to be greeted by John on reception. We had been upgraded to a.superior room as we were 3 ladies travelling together. We decided to leave our cases with reception and head off into the centre as our room wasn’t ready which wasn’t a problem. John gave us a map and marked the places we wanted to visit. He is friendly and very helpful, he is a credit to the hotel.
Our room was on the first floor. Spacious with 2 single beds and a sofa bed. Large bathroom with shower cubicle, plenty of hot water, toiletries. Tea/coffee facilities, stocked mini bar, large wardrobe, free safe, beds comfy, very clean and modern decor.
Buffet breakfast had a good selection hot food, cereal, toast, cold meats, fruit, yogurt, juices, tea and coffee. We didn’t use the bar area as we were out and about.
All the staff were friendly and very helpful. The centre is about a 15 minute walk or there are trams if you prefer. We would definitely recommend this hotel and would stay again.