Very Good 1082 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
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Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1082 Reviews
Superb hotel
Reviewed 1 week ago

Never been to Prague before. Booked this hotel with friends for a long weekend. The hotel was very clean, the rooms were very modern and comfortable. All the staff were friendly and helpful. The hotel is only about a ten minute walk from the old town, trams are only a couple of minutes walk away and were very good. Would we use this hotel again - a big yes.

Fab hotel
Reviewed 1 week ago

Just returned from a 3 night break with friends, on arrival we were greeted by David who was excellent & very knowledgeable. He told us all the do's & donts in Prague. Rooms were lovely shampoo/cond/shower gel & body lotion provided & replaced when used. There is a well stocked mini bar in the room (which we did'nt use) payable when used. Breakfast was more than adequate & fresh. Few nice bars by the hotel lovely irish bar with great food. Hotel is very well positioned 10/15 min walk to wenslece square & old town.All in all great time had by all. 700 ck to airport.

Pure white... Pure heaven
Reviewed 1 week ago

Well... as close as you can get. We had a 2 week stay in Prague that was very nice.

The staff wes very helpfull and cordial to all their guests. Milos checked us in, so nice to check us in early and upgraded us. We had just flown 18 hours from Hawaii and it was nice not to have to wait for our room. The lovely ladies that took care of our rooms were awesome!
The rooms were nice and clean an had a very nice modern touch to them.
The bathroom had a tub that we great after a long cold day of sightseeing. The cold water was ice cold and the hot water was steaming.

Location... Was convenient, located near tram lines and in between the green and red line metro. I was a little apprehensive about taking the public transport from the airport to the hotel but it was a breeze. Just a bus to the metro then the green line to namesti miru, as you exit the metro the first thing you see is the impressive church of St. Ludmila looming above you.
What a welcome! Watch Google maps it'll have you running around in circles.

If we are ever lucky enough to visit Prague we will most certainly stay here.

Great hotel
Reviewed 2 weeks ago

Stayed here in August, 2 adults and 2 children ( 3 and 1 years of age). This hotel is in a great location with only a short walk to either the tram or the metro station. Staff are very friendly and the hotel is very clean and tidy. The room we stayed in was spacious and comfortable. There is a flight of stairs to go down open entry to the hotel. This was no problem for us. If you are of limited mobility I would say you may struggle. The hotel does not have any large signs outside and you could easily walk past it and miss it. Be aware of this if you have made your own way to the hotel as we did. We had Breakfast in the hotel on our last day, on the other days we used local shops and bakery’s. The Breakfast tried to cater for different tastes with hot and cold options. I would say the breakfast was ok for our final day but I’m glad we tried other places on our other days.

A very good hotel, I would recommend.

Lovely hotel with great staff
Reviewed 2 weeks ago

We have just returned from our first visit to Prague, staying 3 nights in the PWH, we were impressed by how helpful and friendly everybody was on the staff, the hotel was very clean with good facilities, it was a shame that our allocated room,(605) on the top floor did not allow us any outside views, other than that, no problems, breakfast was plentiful and good.
The hotel decoration was not our preferred taste, being modern minimilistic style, but suited us for our short stay, we also found it a bit of a slog to the action, especially coming back as we are now getting older, but we would certainly stay there again if we ever visit Prague again.