Very Good 1018 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
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Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1018 Reviews
A very pleasant surprise!
Reviewed 2 days ago

An unexpected little gem of a hotel. More of a boutique style, pretty central and a particularly quiet location which was ideal for our visit with friend. Walkable to a number of excellent eateries which the receptionist kindly recommended and this friendliness was evident in all the delightful members of staff who assisted us during our visit and we highly recommend as a perfect place to stay. We had a wonderful few days in Prague and the hotel certainly contributed to our enjoyment.

Pretty clean!
Reviewed 5 days ago

Nothing to complain, we stayed here for four nights and the room was clean, breakfast was good and sufficient, and service was very friendly. All in all this is a very nice, sympathetic little hotel. Would definitely recommend!

Reviewed 3 weeks ago

Lovely hotel near the centre, breakfast was okay, but the staff was amazing. The rooms were nice and big. Hotel is close to trams but if you want to you can walk too. We loved our stay here and if we are visiting prague again we’ll consider staying here again

21st - 25th April
Reviewed 4 weeks ago

We could not have had a better experience with everyone of the staff especially we would like to say a big thank you for Katka a who could not have done enough for us she made it very easy for us with restaurants and places to visit

Good hotel for good price
Reviewed 4 weeks ago

My room has been really big, clean and nice. I have a bit problem to find where to switch on the lights at bathroom - it has been next to the bed, not inside the bathroom. But overall seem to very nice. Also all people at reception has been very nice and helpful.