Very Good 1131 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
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Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1131 Reviews
Reviewed 3 weeks ago

It’s not ‘mazin, it’s not rubbish. It’ll do - bed for the night, breakfast filled the hole, however, I’ve never been to a hotel anywhere else that has a bowl of yogurt that you spoon it from, rather than actual yoghurts.

Price was reasonable. Bit of a walk to the centre.

Yep, it’ll do.

Lovely Hotel
Reviewed 3 weeks ago

We stayed at Pure White for a few days to explore Prague and from start to finish the hotel couldn't do enough for you. The rooms were lovely and clean and the staff were warm and friendly. We had a noise issue with other guests and the staff went above and beyond to ensure we would remain satisfied with our stay. Would definitely recommend and will be returning to this hotel when we next visit Prague.

Excellent Hotel Staff Amazing!!
Reviewed 3 weeks ago

Excellent Hotel 10 of us stayed here for 4 nights had a brilliant time.. lovely rooms! Breakfast was good.
Radek was excellent so helpful we love him!!
Can’t wait to go back! Best nights was sat in bar of the hotel.

Loved it!
Reviewed 3 weeks ago

We have just arrived back from a weekend away in Prague and I cannot fault it at all!
The hotel was a hidden gem. You wouldn’t think it was a hotel but when we arrived we received a warm welcome by reception. We received an upgraded room as they were fully booked, so we had a superior room which was lovely. The bed was a bit too hard for us, the shower was amazing! The breakfast was simple but nice. There was a few hot things, toast, cheese, meats, fruit, tea, coffee and juices. All help yourself.
We would definitely recommend this hotel and if we come back we will be staying here.
Thank you all for making our weekend away so lovely

Friendly staff beautiful hotel
Reviewed 4 weeks ago

I was staying here for an anniversary trip with my wife. We stayed in the suites on the 1st floor. The Rooms were clean and spacious and well designed. The staff we very friendly and knowledgeable and the breakfast was very good. There are tram links nearby and some very nice spots within walking distance. I would definitely recommend this hotel.