Very Good 1145 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
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Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1145 Reviews
I expect more
Reviewed 1 month ago

+Good location near metro station 10 min from city center (with metro)
+Design room
-Uncomfortable glass door for the toilet, especially for young couples
-Uncomfortable glass door in the shower
-Not good breakfast
-Reception staff is not friendly
-Not water or minibar in the room

5 night holiday- Perfect
Reviewed 1 month ago

what a lovely hotel this was. location was fine for us, just a little walk from the center so you dont get all the noise. Johnnys pizza is a MUST!!! the best most amazing place we went to! so yummy.
The breakfast at the hotel was ample and buffets service so a help yourself...although, put a croissant or muffin in the toaster and you get severely told off by the tall balding man if he is the one manning the breakfast on that day. which was bit off putting but we just had a giggle about it.

spacious room in convenient setting
Reviewed 1 month ago

We'd been due to stay at the Red and Blue hotel, part of the same group, but due to unforeseen circumstances the room there was unavailable and so they transferred us here with an upgraded room on the 5th floor. It was very spacious with a metal 4 poster super king size bed which we found very comfortable. It was very hot in Prague during our stay and not being fans of air con slept with the windows open and it was fine. The bathroom arrangements get a few comments here but the loo has completely frosted glass and we completely forgot about it after a while. Breakfast is terrific with a good selection of fruit, cold meats and cheese 'continental' option as well as scrambled egg bacon or sausage and beans or boiled egg if you wanted something hot. The staff are unfailingly helpful and one thing I noticed about Prague in general and the Pure White in particular is the excellent standard of english. We were given a late check out as we had an afternoon flight and we ordered a taxi each way through the hotel - 29euro very reasonable especially as you here some taxi drivers are rip off merchants.
Location is good -you can walk into town, 10/15 minutes to Wenceslas Sq then a bit further to the old town and there are various tram/metro options nearby. A 24hr ticket is about 100cz for tram/bus metro or about 300cz for 3 day, terrific value and there are several restaurants cafes nearby if you don't fancy the city centre for whatever reason.

Hard beds
Reviewed 1 month ago

Hotel is nice, very clean. Good location. No outside noise. Breakfast is ok fills a hole. The beds are too hard and the room was too hot. The air conditioning is poor. It's a pity because other than these two things I liked the hotel

First Class!
Reviewed 3 months ago

My wife and I stayed at Pure White between 02 - 05.04.2019 as a joint 60th birthday celebration for my wife and an 11th wedding anniversary (for us both!).
Upon arrival, we were met at the front desk by David who could not have been any more helpful in respect of the hotel and its facilities right through to explaining the local transport links and best routes to get to most places in Prague.
Our room (Room No. 406) was spotless, the glass fronted shower and toilet were 'interesting' but don't fret - the toilet did have frosted glass!!
The breakfasts were very tasty and I would recommend having the coffee from the machine and not the flask, it is a bit stronger and nicer. The bar is very intimate and stylish and every member of the team were fabulous.
We are already looking to re-book a trip to Prague with the Pure White being the first thing on our list to book.
The location is a 15-20 walk to Wenceslas Square or a short tram ride with a tram stop just around the corner from the hotel. (I would not recommend using the normal street taxis but download the Uber App and you should be safeguarded against any rip off merchants).
Once again, may I extend a big THANK YOU to David and the team at Pure White who made our stay brilliant?