Very Good 1140 Reviews
Jetsetter Verified
This Hotel meets our standards
Our editors have been here and it has met our standards

What We Love

  • The Jetsetter rate includes daily breakfast
  • Attentive front desk staffers who are keen to share their insider knowledge of the neighborhood
  • Superior Rooms overlook a quiet courtyard

What To Know

  • Prague’s major sights are easily reachable by tram or metro, but it’s a 30-minute walk to the Old Town
  • Vinohrady is a quiet residential area, home to quaint cafés and parks
  • Some of the bathrooms are built into the bedrooms and separated by a glass wall. Request a traditional bathroom if you’re looking for more privacy


  •  Bar
  •  Free WiFi
  •  Parking On Site
Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.
Bedroom Budget City Modern property white bed frame living room cottage


Sleek 37-room boutique in Prague’s elegant Vinohrady neighborhood with mod rooms and a subterranean bar

The Look

With irreverent touches (snow-white branches and theatrical lighting in the bar, chocolate velvet headboards inspired by the iconic Zizkov TV tower), this hotel may be white, but it’s hardly vanilla. Strictly speaking it isn’t pure white: The palette extends to cream, eggshell and ivory and is interspersed with pops of rich chocolate and lime-green. As cozy as it is sleek, the property befits its location in the stylish Vinohrady neighborhood. In the morning, sip coffee on the courtyard-facing balcony; at night, wind down under the arched brick ceilings and gold mosaic tiles of the inviting bar.

Bed and Bath

Ivory walls serve as the backdrop for playful details in the 37 guestrooms: silver bed frames (some are four-poster), brown velvet frames for flat-screen TVs and fanciful nightstands that double as contemporary art. The sleek bathrooms — all have rain showers, some soaking tubs — come in two varieties: a traditional bathroom or a modern, transparent glass box in the bedroom. If you’re modest request the standard type.


The inviting subterranean bar is decorated with gold mosaic tiles and offers a stylish refuge in which to unwind after sightseeing. Curl up on one of the plush charcoal and cream couches with a glass of Moravian red. There’s no restaurant, but the breakfast buffet is plentiful and offers traditional items alongside a few Czech dishes. The petite hotel doesn’t have a long list of amenities, but the lobby is open 24 hours and the nearest metro station (I.P. Pavlova) is just 200 yards away, making it easy to explore Prague’s best bits.

In the Area

Intimate bars and cafés tucked into Art Nouveau buildings make Vinohrady, which was home to Prague’s vineyards in the Middle Ages, seem a world away from the overrun Old Town. Live like a local and grab an organic lunch at Bio Zahrada, a fair trade brew at Mamacoffee and a glass of wine on Vinecko’s leafy terrace. Admire the Gothic Revival basilica at Namesti Miru before picking up a Kundera novel at Shakespeare and Sons. After fresh pasta at Aromi or a hearty Czech meal at the nonsmoking Mlsnej Kocour, say na zdraví with a cocktail at the library-inspired Bar and Books.

How to Get There

Pure White Design
Koubkova 570/12
Prague, Czech Republic


4.5 Very Good 1140 Reviews
First Class!
Reviewed 2 months ago

My wife and I stayed at Pure White between 02 - 05.04.2019 as a joint 60th birthday celebration for my wife and an 11th wedding anniversary (for us both!).
Upon arrival, we were met at the front desk by David who could not have been any more helpful in respect of the hotel and its facilities right through to explaining the local transport links and best routes to get to most places in Prague.
Our room (Room No. 406) was spotless, the glass fronted shower and toilet were 'interesting' but don't fret - the toilet did have frosted glass!!
The breakfasts were very tasty and I would recommend having the coffee from the machine and not the flask, it is a bit stronger and nicer. The bar is very intimate and stylish and every member of the team were fabulous.
We are already looking to re-book a trip to Prague with the Pure White being the first thing on our list to book.
The location is a 15-20 walk to Wenceslas Square or a short tram ride with a tram stop just around the corner from the hotel. (I would not recommend using the normal street taxis but download the Uber App and you should be safeguarded against any rip off merchants).
Once again, may I extend a big THANK YOU to David and the team at Pure White who made our stay brilliant?

Ideal for city break
Reviewed 2 months ago

I booked this hotel for my partners 30th birthday and we were both very impressed. After a very early flight we were extremely grateful that we could check in a few hours early. The room was very clean and comfortable.
We found the nearby public transport faultless, but we mainly walked as it wasn't too far to a lot of attractions.
The only downfall I would say was the mediocre breakfast, but that certainly didn't hinder our stay, there were plenty of places nearby to eat.
I would stay here again if I return to prague.

Stylish and Well Situated
Reviewed 2 months ago

Stayed at Pure White for three nights during an unseasonably hot spell in March. The rooms are stylish, well appointed and spotless if not exactly huge. No restaurant so don't expect food options if you arrive late and the limited bar is almost always empty. Not a problem though - just head out the front door, turn right and walk about a minute and you'll find yourself in a small group of quality bars. Also, Madame Lyn Vietnamese restaurant just round the corner is very good.

Reviewed 3 months ago

It’s not ‘mazin, it’s not rubbish. It’ll do - bed for the night, breakfast filled the hole, however, I’ve never been to a hotel anywhere else that has a bowl of yogurt that you spoon it from, rather than actual yoghurts.

Price was reasonable. Bit of a walk to the centre.

Yep, it’ll do.

Lovely Hotel
Reviewed 3 months ago

We stayed at Pure White for a few days to explore Prague and from start to finish the hotel couldn't do enough for you. The rooms were lovely and clean and the staff were warm and friendly. We had a noise issue with other guests and the staff went above and beyond to ensure we would remain satisfied with our stay. Would definitely recommend and will be returning to this hotel when we next visit Prague.