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Style-savvy crash pad with buzzy lounges, conceived by Amsterdam's trailblazing Concrete design agency
Unlike many spaces in Amsterdam, citizenM’s lobby has the scale to pull off an "eclectic world traveler" vibe without looking like a thrift store. Almost the entire ground floor of this converted office building is given over to lounging, and there are plenty of colorful talking points to kick-start the conversation, from the adorable Scotty dog shoeshine machine to the racy coffee table material by the likes of David LaChapelle. The pea green Hella Jongerius sofa — one of several couches strewn about the place — hints at a healthy pride in Dutch design without (mercifully) going the whole clog.
Bed and Bath
Imagine a diminutive, light-flooded Tokyo apartment decked out by Stanley Kubrick. Bed and bath (well, rain shower) are one and the same at citizenM, with space-saving amenities encased in retractable glass enclosures that can be pushed back to increase the square footage when not in use. Of course, whether you want to stare at a toilet — however chic — is another matter. Everything deemed surplus to requirements has been dispensed with, but what remains is a tactile, modular joy. The bed, which takes up more than a third of the room, is more of a nest, complete with a pinstriped plush toy by the name of Marvin.
The traditional hotel restaurant/bar has been nixed in favor of a central bank of on-the-go services designed with characteristic cleverness by in-demand Dutch architecture firm Concrete. This seductively low-lit space offers everything from a decent morning coffee to a snog-me-senseless breath spray from U.K. cosmetics brand Anatomicals, plus hearty microwave meals that can be heated up whenever hunger strikes, a fridge full of Ben & Jerry’s ice cream, and addictive raspberry cheesecake from the deservedly venerated Holtkamp patisserie across town. The bank of Apple computers for guests’ use could easily be mistaken for a start-up PR agency's office, and the proverbs stenciled in the corridors ("A good lawyer is a bad neighbor") are typical of a brand of hospitality that favors wit over fussy wallpaper.